Great news for X users!
X Users can take charge of ads on the platform by creating their own ad audience preferences. Users can provide all the relevant descriptions, giving full control over your advertising strategy.
With the help of AI, X makes it easy to define your audience. Whether it’s naming them (like “Tech Leaders”) or describing their industry (like tech), X’s AI tools refine the process for you. This means you get to see a list of top users who match your audience criteria, including details like audience size, where they’re from, and what languages they speak. It’s all about making advertising on X easier and more effective for you!
Here’s an example that X shared on the platform:
👀 Coming soon: AI Audiences
Briefly describe the target audience for your ads and our AI systems will generate a pool of the most relevant X users to target in seconds. pic.twitter.com/5XUWDHDQ0h
— Business (@XBusiness) May 9, 2024