In a recent news release, Snapchat finally announced the latest updates to its ad tools. By the end of 2023, Snapchat was heavily criticized for poor ad growth performance, which led to massive layoffs, higher anticipated costs, reduced funding, and much more.
This led the company to really work on its advertising strategies to regain the losses it had incurred. Luckily, at the start of this year, Snapchat was able to make a good comeback with improved performance and a rise in SMB advertisers, which went up to 85% over the year.
Adding to the excitement, Snapchat recently hosted a webinar where its top product leaders revealed a game-changing new ad system. This development is set to revolutionize the advertising landscape for all partners on the app, marking a significant step forward for Snapchat.
Here’s an overview of what exactly Snapchat has planned for its innovative advertising tools: