‘Ratio’ refers to a phenomenon on social media platforms like TikTok and Twitter where a comment or post receives significantly more replies than likes, indicating widespread disagreement on the popular opinion.

This term in engagement is often seen as a form of public backlash against the original content. Users may intentionally “ratio” a post by leaving negative comments or reactions, effectively expressing dissent without a dislike button or a downvoting feature. 

Despite its negative connotations, earning a “ratio W” (win) signifies successfully calling out unpopular opinions or problematic content.