A 301 redirect is an HTTP status code that indicates that a web page has been permanently moved to a new URL. When a browser or search engine encounters a 301 redirect, it automatically transfers the user to the new URL and updates its index to reflect the change. This ensures that any link equity or SEO value from the original URL is passed on to the new URL.

Implementing 301 redirects is essential during website migrations, URL restructures, or content consolidation to maintain search engine rankings and avoid broken links.

Example

“We implemented a 301 redirect to ensure users and search engines are directed to the new site URL without losing SEO value.”