In digital marketing and online contexts, a “click” refers to a user pressing a button on their mouse or tapping a touch screen to select a hyperlink, button, or other interactive element on a webpage or application. Each click can be tracked and analyzed to measure user engagement, the effectiveness of advertisements, or navigation patterns.

The term is often used in metrics like click-through rate (CTR), which indicates the percentage of users who click on a specific link out of the total number of users who view a webpage or advertisement.

Example

“Our latest email campaign achieved a high click-through rate, indicating strong interest in our new product.”