Meta’s Threads has rapidly gained traction, reaching a milestone of 200 million monthly active users.
Adam Mosseri shared this announcement on his threads account:
This significant growth comes just over a year after the app’s launch.
While some attribute its success to its integration with Instagram, the platform’s ability to attract and retain 200 million engaged users is impressive.
Notably, Threads’ growth rate has accelerated in recent weeks, surpassing previous monthly user increases.
Factors such as the U.S. election, increased political discourse, and the Olympics may be contributing to this surge.