The term ‘cost per click’ (CPC) is an online advertising pricing model where advertisers pay a set price for each click on their ad. CPC is commonly used in pay-per-click (PPC) advertising, where advertisers bid on keywords and pay for each click on their ad. It is an effective way to drive traffic to your website or landing page and can be a cost-effective way to generate leads.

There are a few different ways to calculate cost per click, but the most common is to simply take the total cost of the campaign and divide it by the number of clicks.

Example

With CPC, advertisers only pay when someone clicks on their ad, so they can be sure that their money is going towards ad views that will result in clicks.