A fan on social media is someone who likes your brand and follows your Facebook page out of interest. A fan is a general term for users who are fond of you and keep a deep interest in your social media activities. Facebook is the only platform that recognizes ‘fan’ as an official term.

Fans can be of various types, like Silent Fans who follow your page but do not interact or engage. Complainer fans usually interact with your page to mostly complain, while Cheerer fans like to share your content and recommend you often out of love.

Example

‘I purchased from your website last summer for my toddlers. We simply loved what we received. I’ll be looking out for more purchases from you.’ a review by Shelly Parker, a casual fan of a clothing brand.