Facebook Shop is a feature of Facebook enabling a user to create an online storefront where they can explore, browse and make purchases. A brand can display its selected products or a gallery of many online merchandise products and creatively share its brand story.

The Facebook shop is an initiative to support entrepreneurs and small businesses to sell their products/services online where they can directly connect with their customers.

Example

Chanel is a renowned luxury fashion house mainly focusing on women’s ready-to-wear, perfumes, and luxury accessories. They own a Facebook Shop to cater to their social media users.