Outbound marketing is a traditional algorithm comprising various strategies to promote a brand. It targets a large pool of people with the help of digital techniques of cold emailing, trade shows, content syndication, event sponsorships, and cold calling.

Outbound marketing requires extensive effort and time in forwarding the message to reach the right audience. However, it can still be considered an effective practice to cover a maximum section of a target demographic. Today, this traditional marketing model has been replaced by inbound marketing. 

Example

This promotional email of Social Champ’s reel feature is an example of outbound marketing.