A vanity URL can be defined as a describable, customised, and easy-to-pronounce short link. It redirects the user directly to the brand as the URL is entirely related to the brand’s marketing. 

A brand needs to create a vanity URL for marketing because it markets what a brand is about. It will also build trust between you and your audience and help you achieve better goals. If you aim to create a vanity URL for your brand, make sure to be clear and straightforward with your words so the user can understand where the URL is leading. 

Example

bitly.com/enterprise is an example of a vanity URL.