Looking to create eye-catching Pinterest Pins that drive engagement?
The right Pinterest Pin size can make your content stand out in the saturated Pinterest feed.
With over 520 million monthly active users on Pinterest, optimizing your Pin’s dimensions can increase visibility and improve your chances of being shared.
In this ultimate guide for 2025, we’ll break down the perfect Pinterest Pin sizes, tips for design, top Pinterest tools, and how to ensure your Pins perform at their best on all devices.
Let’s jump into the details and get your Pins noticed!
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Short Summary
- The ideal Pinterest Pin size for 2025 is 1000 x 1500 pixels, maintaining a 2:3 aspect ratio for optimal display on both desktop and mobile devices.
- Using high-quality visuals, text overlays, and a strong call-to-action enhances Pin engagement and visibility.
- Consistent Pin sizing across boards reinforces brand recognition and creates a professional appearance.
- Tools like Canva, Adobe Spark, and Social Champ simplify creating and scheduling optimized Pins.
- Variations like Idea Pins, Video Pins, and Carousel Pins have specific size guidelines, ensuring content remains engaging and well-presented.
- Properly sized and visually appealing Pins are favored by Pinterest’s algorithm, boosting reach, clicks, and engagement.
- Leveraging keywords and hashtags in Pin descriptions improves discoverability and audience targeting.
- A strong Pinterest strategy, combined with tools for scheduling and analytics, ensures efficient and impactful content management.
What Is the Best Pinterest PIN Size?
When it comes to Pinterest marketing in 2025, the optimal Pin size is 1000 x 1500 pixels, maintaining a 2:3 aspect ratio.
This size ensures your Pins are displayed correctly across both mobile and desktop devices, allowing your content to stand out in the feed.
Pins that follow this size guideline tend to perform better in terms of visibility and engagement, as they are visually appealing and load efficiently across different platforms.
In addition to size, it’s important to consider other elements like the use of high-quality images, text overlays, and a strong call-to-action to make your Pins more clickable.
Keeping a consistent format can also help improve brand recognition.
To ensure your Pins perform at their best and are regularly posted at the right times, using a tool like Social Champ can help.
Social Champ streamlines the process of scheduling, managing, and analyzing your Pinterest content, ensuring your strategy is both efficient and effective.
Why Pinterest PIN Size Matters
Pinterest is a highly visual platform, and the success of your Pins often depends on how well they catch the eye of users.
The Pinterest Pin size plays a crucial role in determining how effectively your content is displayed, how engaging it looks, and how well it performs in terms of reach and engagement.
As Pinterest continues to evolve, understanding the importance of Pin size is essential for anyone looking to boost their presence on the platform.
Optimizing for Visibility
The optimal size is designed to ensure your Pins are optimized for both desktop and mobile devices, as users access Pinterest across a variety of screen sizes.
Pins that follow the correct Pinterest Pin size and Pinterest post size in pixels tend to appear more prominently in the feed, preventing them from being cropped or distorted.
Boosting Engagement and Click-Through Rate (Ctr)
When Pins are optimized for size and clarity, they stand out more in users’ feeds.
A well-sized, visually appealing Pin is more likely to capture attention, which leads to higher engagement, repins, and clicks.
Pinterest’s algorithm favors high-quality, engaging content, and ensuring your pins meet the platform’s Pinterest post size in pixels increases your chances of getting noticed.
Consistency and Branding
Maintaining a consistent Pinterest Pin size across your boards helps reinforce your branding. Whether you’re promoting products, services, or blog content, having a consistent look for your
Pins enhance your brand recognition.
Using the recommended Pinterest Pin size helps establish a clean, professional appearance, making your brand more memorable to Pinterest users.
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Pinterest PIN Size Recommendations for Different Types of PINs
Pinterest is a highly visual platform, and ensuring that your Pins are correctly sized is essential for achieving optimal visibility, engagement, and performance.
Whether you’re posting standard Pins, idea Pins, or video Pins, the size and aspect ratio can significantly impact how your content is displayed and interacted with.
Here’s a comprehensive guide to Pinterest Pin size recommendations for different types of Pins in 2025.
Standard PINs
Standard Pins are the most common type of content on Pinterest, showcasing a wide variety of images or graphics.
The recommended size for Standard Pinterest Pins is 1000 x 1500 pixels, maintaining a 2:3 aspect ratio.
This size ensures that your Pins are displayed clearly across both desktop and mobile devices without distortion.
Idea PINs
Idea Pins, previously known as Story Pins, allow creators to share a more interactive and multi-page experience.
These Pins are designed for longer engagement and can contain multiple images, videos, and text overlays.
The recommended size for Idea Pins is 1000 x 1920 pixels, with the same 9:16 aspect ratio as Standard Pins.
Pinterest Video PINs
Video content is becoming increasingly popular on Pinterest, and video Pins can significantly boost engagement when properly optimized.
The ideal size for Pinterest video Pins is 1000 x 1920 pixels, maintaining the 9:16 aspect ratio, which works well for both mobile and desktop viewing.
When creating video Pins, it’s essential to remember that the first few seconds are critical for capturing users’ attention, so the visual quality of your video must align with Pinterest’s size and resolution standards.
Pinterest Carousel PINs
Pinterest Carousel Pins allow you to include multiple images or videos in a single Pin.
Each image or video in the carousel should be sized at 1000 x 1500 pixels to follow the recommended 2:3 aspect ratio.
Carousel Pins give users the ability to swipe through multiple pieces of content in a single Pin.
Hence, maintaining consistency in size across the images helps ensure your content looks cohesive and professional.
Long Pinterest Pins
The long Pinterest Pin size is designed to maximize visual impact and attract attention as users scroll through their feeds.
The recommended size for long pins is 1000 x 2100 pixels, which maintains a 2:3 aspect ratio.
This format allows for ample space to include detailed information, step-by-step guides, or visually appealing infographics, making it ideal for tutorials, recipes, or creative designs.
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Tips for Creating Effective Pinterest PINs
Here are some tips for creating effective Pinterest Pins that will help boost your visibility and engagement.
Use the Right PIN Size and Aspect Ratio
The size of your Pins directly affects their visibility and user experience. The ideal Pinterest Pin size is 1000 x 1500 pixels, with a 2:3 aspect ratio.
This size ensures that your Pins display clearly and completely without being cropped or distorted.
Whether you are posting an image, a video, or an infographic, keeping your Pins within these size guidelines will help them look professional and well-presented on both desktop and mobile devices.
Create Eye-Catching Visuals
Pinterest is a highly visual platform, so your images need to be attention-grabbing. Use high-quality, vibrant photos or graphics that align with your brand and message.
The first impression matters, so focus on creating visuals that stand out and convey your message at a glance.
Consider incorporating bold colors, large text, or compelling design elements to capture attention as users scroll through their feeds.
Add Text Overlays to Your Images
While images alone can be powerful, adding text overlays can make your Pins more informative and engaging.
The text helps to clarify the message or call to action on your pins, especially when users are browsing quickly.
Keep the text concise and impactful, highlighting key information or benefits.
Be Consistent With Branding
Your Pins should reflect your brand identity. This means using consistent colors, fonts, and logo placements that align with your overall aesthetic.
Consistency in your Pins helps users instantly recognize your content and builds brand awareness over time.
Whether you’re promoting a product, sharing a blog post, or providing a tutorial, a uniform look across your Pins creates a professional appearance and makes your brand memorable.
Use Keywords in PIN Descriptions
Effective Pinterest SEO is key to ensuring your Pins are discovered.
When creating your Pin descriptions, incorporate relevant keywords and phrases that your target audience is likely to search for.
This improves the chances of your Pins appearing in search results or relevant boards. Don’t forget to use hashtags as well, as they can help increase the reach of your Pins.
Tools to Help You Design Pinterest PINs in the Right Size
Designing Pinterest Pins in the right size is essential for ensuring they look professional and perform well.
Fortunately, several tools can help you create Pins with the correct dimensions, whether you’re working with images, infographics, or video content.
PIN Generator
Screenshot of the Pin Generator Website Pin Generator is a simple and effective tool for creating pins of the correct size on Pinterest.
You can easily upload your images and adjust the design to match the ideal dimensions of 1000 x 1500 pixels.
With its focus on ease of use, it’s perfect for beginners looking to create quick and effective Pins.
Canva
Screenshot of Canva’s Website Canva is a popular design tool with ready-made templates and an intuitive drag-and-drop interface, making it easy to design Pinterest Pins in the perfect size.
It offers customizable templates for different types of Pins, including images, infographics, and text-based Pins.
Canva allows you to create Pins with the ideal Pinterest Pin size of 1000 x 1500 pixels and provides various design elements to enhance your Pins, from images to fonts and icons.
Pro tip: Social Champ integrates seamlessly with Canva, allowing you to design and schedule Pinterest Pins in one platform. You can use Canva’s templates directly within Social Champ to create Pins of the right size.
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Adobe Spark
Adobe Spark offers an easy-to-use platform for creating custom Pinterest Pins with a range of design templates.
It provides tools to resize your images, adjust text, and add effects, ensuring that your Pins are visually appealing.
With templates designed specifically for Pinterest’s size requirements, Adobe Spark is perfect for those who want to create professional-quality Pins quickly and easily.
Fotor
Screenshot of Fotor’s Website Fotor is an online design tool that allows you to create Pinterest Pins in the correct dimensions, offering pre-set templates for Pinterest’s ideal 1000 x 1500 pixels size.
It’s ideal for creating both image-based and infographic Pins.
With drag-and-drop functionality, Fotor is user-friendly and provides various design tools to enhance your Pins, including a wide range of fonts, filters, and effects.
Conclusion
Understanding and implementing the right Pinterest Pin size is essential for maximizing your visibility and engagement on the platform.
By adhering to the recommended Pinterest Pin size of 1000 x 1500 pixels with a 2:3 aspect ratio, you ensure that your Pins look professional and are optimized for mobile and desktop users alike.
Whether you are using images, videos, or infographics, selecting the correct Pin size is just one step in creating content that resonates with your audience.
Leverage design tools like Canva, Adobe Spark, and Social Champ to streamline your Pinterest workflow and maintain a consistent, effective visual strategy.
With the right approach, your Pinterest content can drive significant traffic and engagement in 2025 and beyond.
