Comparison of 4 Top Social Media Management Tools

Since always, there is a room for making life easier either these are daily chores or handling of your social media profiles. Social media is one of the critical ways to uplift your engagement, maintain your online presence and create a strong connection between the brand and the audience. We understand that it is difficult to manage your social media presence on every platform at once. But it is imperative to be there, and maintain your social media profiles. It is hard to switch between different tabs on each social media platform and update your profiles. Social media scheduling tools are handy gifts which ease life and save time. Every brand or business is looking for them.

There are many social media scheduling tools available in the market. It can be really tough to choose the ‘the right one.’ In this blog, we will discuss a few social media scheduling tools with a detailed comparison.

Social Media Scheduling Tools For a Better Online Presence

1. Social Champ

Pricing: $10 – $199/ month

Website: www.socialchamp.io

With a quest to do something peculiar in social media marketing, Social Champ is simply a comprehensive tool. It embraces the true art of repeating.

Social Champ is one of the impulsive and streamlined social media scheduling tools. It is trusted by top influencers including Guy Kawasaki, Neal Schaffer, Peg Fitzpatrick, Ian Andreson Gray, and many others. Thousands of people,  businesses, and agencies have signed up to use our platform for publishing, analytics, organization, and collaboration. All of which are carefully-chosen and highly-refined to help social media marketers and relieve teams’ work more efficiently and effectively.

Platform Coverage:

• Facebook (profiles, pages, groups, and events).
• Google+
• Instagram.
• LinkedIn (profiles, pages).
• Pinterest.
• Twitter.
• Chrome Extension.
• IOS App, and Android App.

Tool Features:

• Team functionality.
• Bulk Schedule Content.
• Auto post content from RSS & repeat.
• Repost content.
• Recycle content.
• Auto-repeating posts.
• Setup a custom schedule.
• Link shortening and tracking.
• Top content suggestion.
• Export analytics.
• Posting video.
• Bulk image upload.
• Analytics for your posts.
• Image editing.
• Drag and drop custom schedule.
• Auto-suggest Twitter handles.
• Group similar social profiles.
• Calculating the optimal schedule.

Key Features:

• Bulk Schedule Content (through CSV files)
• Recycle Content.
• Auto post repeating.
• You add your content to Social Champ while categorizing it for your collection.
• Social Champ posts your update according to your category-based schedule to each platform.
• Your update gets stored in your library. When every other update in that category has been posted, Social Champ will post this one again so it can be seen by a wider audience while you carry on, worry-free.

Cons:

• Instagram approval notification.
• Visual posts on LinkedIn aren’t supported yet.
• Team feature is unavailable for the mobile app.

Why Should I Use Social Champ?

Either you are an individual or a high profile brand, Social Champ allows complete automation, transparent management, and accurate scheduling and feasible for all types of businesses from individual to agency. Secondly, it sums up the best of every feature in it and provides all key feature under one platform. Social Champ might be right for you if you want:

•  Complete control over when you share specific types of posts.
• A simple User Interface without any complications.
• To get out of the never-ending cycle of writing new updates every day.
• Want to be able to easily repeat your best evergreen content.

2. Sprout Social

Pricing  $59/month/user – $1500/month/10 users.

Website: SproutSocial.com

Undoubtedly, Sprout Social is a serious contender that provides a lot of features like keyword suggestion and rich analytics, to justify its premium pricing. The publishing tool within Sprout Social enables posts to be sent and scheduled across multiple channels. This tool only makes sense for agencies and enterprise users who can make good use of those advanced functionalities.

Platform Coverage:

• Facebook (profiles and pages).
• Google+ (profiles and pages).
• Youtube.
• Instagram.
• LinkedIn (profiles).
• Twitter.
• Chrome Extension.
• iOS App and Android App.

Tool Features:

• Team feature.
• Analytics.
• Posting video.
• Bulk image upload.
• Repeating/recycling posts.
• Posting schedule categories.
• Calculating the optimal schedule.

Key Feature:

• Content discovery (direct RSS integration and Smart Search functionality).
• Social Inbox
• Social monitoring
• Customer relationship management CRM
• Publishing

Cons:

• Inaccessible to Pinterest.
• No free plan, but offers 30-day free trial.
• No Multiple image Support.
• Scheduler only allows different times for weekdays and weekends
• Expensive – especially for teams

Why Should I Use This Tool?

You are an agency or a company in need of a premium tool with advanced features.

3. Agorapulse

Pricing: $49-$299/month.

Website: AgoraPulse.com

A premium tool that combines social media scheduling across multiple channels with CRM, monitoring, analytics, dynamic reports, and advanced functionalities. The interface looks similar to an email inbox. That’s a pricey option with cool features such as running contests, quizzes, and promotions.

Platform Coverage:

• Facebook (profiles and pages).
• Google+ (profiles and pages).
• Instagram.
• LinkedIn (profiles).
• Twitter.
• Chrome Extension.
• iOS App and Android App.

Tool Features:

• Team functionality.
• CRM monitoring.
• Analytics.
• Posting video.
• One-click reporting.
• Re-queue Tweets.
• Calculating the optimal schedule.

Key Feature:

• Track Mentions and Comments (Facebook)
• Social Inbox
• Competitor analysis
• Content calendar
• Connect, manage, and understand your audience at scale.

Cons:

• Inaccessible to Pinterest.
• Not very affordable for a small business.
• Lack of Facebook group Publishing.
• No Auto RSS posting and sharing.
• No Recycling feature.

Why Should I Use This Tool?

If you need social media scheduling tools capabilities merged with a CRM, social media monitoring, and analytics. If your small business has a narrow focus, whether geographically or due to a specific target audience, you may not need an extensive, comprehensive social media monitoring service.

4. PostCron

Pricing: $83.33/month.

Website: Postcron.com

A pure SaaS that does the job and is available in multiple languages. The company is known for its ‘Bulk Uploader’ function but what separates this tool from the rest is a watermark feature that allows users to add a logo to each published photo.

Platform Coverage:

• Facebook (profiles, pages, groups, and events).
• Google+
• Instagram.
• LinkedIn (profiles, pages).
• Pinterest.
• Twitter.
• Chrome Extension.
• iOS App, and Android App.

Tool Features:

• Team functionality.
• Content discovery.
• Analytics.
• Posting video.
• Bulk image upload.
• Calculating the optimal schedule.

Key Feature:

• Bulk Content Upload.

Cons:

• No-Repeats
• No Suggestion
• Only good for bulk upload
• No Recycling Feature
• No Auto RSS sharing.

Why Should I Use This?

You need to add your company or brand logo on pictures in an efficient way when scheduling content.

Social media scheduling tools aren’t just about having accurate timing, easygoing calendar or accessibility to post on different social media networks at one time. These are basic necessities.

What You Can Expect From Social Champ?

Here, Social Champ approached for higher than just scheduling and maintenance of your business or brand profiles. It owns best of every feature in it that gives you the advantage of enjoying pitch-perfect social media automation. You can check more about these features here:

1. Bulk Reposting

It is not all about to set a time, to mark a day and relax for successful social media marketing, a little more is needed. It’s been estimated that the lifecycle of a social media update is short. Facebook users see only a tiny fraction of the thousands of potential posts sorted by Facebook’s algorithm.

However, resharing your best content means it can reach as many fans as possible. While also ensuring that your evergreen content is shared more than once without requiring you to continually write and upload new updates every week.

Repost, from Bulk Upload, this will allow users to post the same post again, ‘Weekly,’ ‘Monthly’ or ‘Yearly.’ You can also make ‘Yearly’ posts ‘Forever,’ for example wishing birthdays, Christmas posts, etc

2. Recycle Content

Maintaining a dynamic, consistent and successful social media presence is challenging for full plated entrepreneurs and online marketers along with tougher schedule and bigger ideas. Obviously, this needs to be connected with their communities in a slick way that produces tangible business. Some campaigns are running at our screens on the various social media platform. It includes trends, ephemeral content and much more but all just a brilliant, flawless campaign that is somehow even hard to design, harder to manage. You can save a collection of 100+ quotes and post one of them on any selected day by creating the campaign that will be repeating and recycling. Now, you can use the same strategy and decide a time to post about anything, and you can save up to 33 hours a month.

Social Champ gives you the control you need to automatically post the right types of updates at the right times – in a simple, clean interface.

3. Bulk Scheduling and Upload

Everyone has to upload stuff on social media every now and then to have an impressively active presence on social media and connect to a broader audience. Social media scheduling tools can help you with it. With the help of a Bulk Uploader, thousands of post can be scheduled and uploaded all at once without having to log in to our accounts every time we want to schedule a post for later. To help you manage your bulk uploads on social media, we have a tutorial absolutely ready for you!

Social Champ, is one of the latest social media scheduling tools is a one-stop place to create, post, schedule, and analyze all of your social media efforts – enables you to have a controlled stream of all your blogs, promotional/awareness campaigns, print advertisements and a lot more on different networking channels at the same time.

Bulk Upload feature from a CSV file. Imagine scheduling months of content, with a single click.

4. Auto-Repeat to Tweet

You cannot ignore Twitter for your visibility in social media and digital world, even it is a priority to many ones. Twitter is not just about to hi and then bye. You need to stay to work and to show yourself more and more in the few minutes, a Twitter user spend on, and with Social Champ, this happens automatically.

Social Champ automatically populates a queue based on the updates you’ve scheduled and then repeat on selected interval and is just retweeting but automatically, it will populate your queue with previously-published updates from your library.  This gives your updates the opportunity to be seen by a different segment of your audience while ensuring that your queue never runs dry.

5. Auto Post Content via RSS Feed

Interesting stories to share on social media filtered by topics of your choice; cats, food, startups, we have them all!

You can also add your favorite blog and schedule easily. Auto-sharing of content by watching a Blog Post and appending custom text too.

Now It’s Up to You!

Now it’s totally up to you which one you going to choose. Get any of the social media scheduling tools, which suits your business model.  Enjoy complete automation and flawless scheduling. We have discussed a detailed comparison of several social media scheduling tools. However, Social Champ sums up itself as best.  As it gives you best features that are always required for proper handling to your profiles.