Feeling overwhelmed by the constant need for fresh Instagram content? You’re not alone.
But what if there was a way to leverage existing stories and turn them into an engaging, evergreen part of your profile?
This is where Instagram Highlights come in. They’re a great way to publish forever stories on your business profile.
But here’s the thing: generic highlights showcasing random stories won’t cut it anymore.
In 2024, it’s all about strategic planning and creativity.
So, in this blog, we’ll share 20 innovative Instagram Highlight ideas that are guaranteed to grab your audience’s attention and keep them coming back for more.
Plus, we’ll share tips on using a top-grade Instagram scheduler, which can help you plan and schedule a cohesive highlight strategy.
This way, you can save precious time managing your social media presence.
So, buckle up and get ready to explore the 20 creative Instagram Highlight ideas that will transform your profile from good to unforgettable.
Let’s get started!
What Are Instagram Highlights?
Instagram Highlights are collections of your Instagram stories that you choose to pin to your profile.
Unlike regular stories, highlights don’t disappear after 24 hours. They reside in a row of circles just below your bio and above your feed posts.
This location makes them prime real estate for grabbing attention and showcasing your brand.
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20+ Instagram Story Highlight Ideas to Make More Sales
Instagram Stories can function as a great marketing tool.
This allows businesses to connect with their audience and showcase their products or services fun and engagingly.
However, with so much content, standing out and capturing your audience’s attention is challenging.
That’s where Instagram Story Highlights come in handy. Creating compelling and visually appealing Story Highlights allows you to keep your brand top-of-mind and drive more sales.
Here are 20 Instagram Story Highlight ideas to help you achieve just that:
Product Showcase
Dedicate a highlight to showcasing your products or services.
Share high-quality images, videos, or even short tutorials to give your audience a closer look at what you offer.
Highlight your offerings’ unique features, benefits, and use cases to pique their interest and create a desire to purchase.
A snapshot of Instagram highlights that showcases Find Comfort’s products Behind the Scenes
Share sneak peeks of your team at work, your production process, or even your office culture.
This helps build trust and authenticity by showing the human side of your brand.
Share the passion and dedication that goes into creating your products or services.
Customer Testimonials
Let your satisfied customers do the talking! Share video testimonials or written reviews from happy clients.
Did you know? 72% of customers trust a business more after reading positive reviews and testimonials.
This social proof can go a long way in convincing potential customers to purchase.
Highlight how your products or services have solved specific problems or tangibly improved your customers’ lives.
Use these testimonials to showcase the real-world impact you’re making!
A snapshot of customer testimonials used in Instagram highlights Special Offers and Discounts
Use a highlight to share exclusive discounts, promotions, or limited-time offers.
This can create a sense of urgency and encourage your audience to take action.
Communicate the value proposition and the offer’s expiration date to incentivize immediate purchases.
A snapshot of product announcements in Instagram highlights Benefits Breakdown
Break down the benefits of using your products or services into easily digestible highlights, emphasizing how they can solve problems or fulfill the needs of your audience.
You can do this for every product or service that you offer.
Once you have enough stories, you can create a highlight and save them all together.
Keep adding to the collection, and this will become one of the Instagram highlight ideas that keeps on attracting views!
A snapshot of product benefits featured in Instagram highlights User-Generated Content (UGC)
Showcase content created by your customers or fans.
This builds a sense of community and provides social proof and inspiration for potential buyers.
By highlighting the impact of UGC on the community, you can make your audience feel more involved and valued.
Encourage your audience to share their experiences with your products or services through a brand awareness strategy.
A snapshot of user-generated content in Instagram highlights Before and After Transformations
If your products or services offer transformative results, share compelling before-and-after images or videos.
This can help demonstrate the value of your offerings and inspire viewers to achieve similar transformations.
Highlight the impact your products or services can have on their lives.
Showcase New Arrivals
Keep your audience constantly engaged by updating your Highlights with the latest additions to your catalog.
Use catchy captions and visually appealing images to make these new arrivals irresistible.
Event Coverage
If you attend or host events, share highlights from the experience.
This can help build excitement and engage your audience.
Share behind-the-scenes glimpses, keynote speeches, or product demonstrations to give your followers a taste of the event and the value it provides.
Meet the Team
Introduce your team members to your audience.
This helps humanize your brand and create a personal connection with your followers.
Share fun facts, bios, or day-in-the-life snippets to showcase the people behind your business and their expertise.
Tutorial or How-To Videos
Provide step-by-step tutorials or how-to videos to help your audience understand and use your products or services.
Break down complex processes into easy-to-follow steps, and highlight the benefits and results they can achieve by following your guidance.
A snapshot of tutorials used in Instagram highlights Influencer Collaborations
Highlight any influencer partnerships or collaborations you’ve engaged in.
This can help you tap into new audiences and increase credibility.
Share behind-the-scenes content, product features, or cross-promotion efforts with influencers in your niche.
Best Sellers
Utilize social proof by showcasing your most loved products.
Sharing customer favorites encourages undecided shoppers to make a purchase.
Limited Edition Products
Stir excitement around exclusive items by creating buzz-worthy highlights.
The fear of missing out on something unique can drive quick sales.
Restock Announcements
Inform your audience immediately when popular items are back in stock.
This keeps interested buyers in the loop and can lead to rapid purchases.
Expert Interviews or Q&As
Share interviews or Q&A sessions with industry experts or influencers as part of your brand awareness strategy.
This can provide valuable insights and position your brand as a thought leader.
Highlight key takeaways, expert tips, or behind-the-scenes access to these industry leaders to offer your audience exclusive and valuable content.
Product Unboxing or First Impressions
Generate excitement by sharing unboxing videos or first impressions of new products or services.
Highlight the packaging, design, and unique features to create anticipation and desire for your offerings.
Share your initial reactions and insights to give your audience a candid preview.
A snapshot of unboxing videos in Instagram highlights User Stories or Case Studies
Share real-life stories or case studies of how your products or services have positively impacted your customers’ lives.
Highlight their challenges, your offerings’ solutions, and the tangible results they achieved.
This can inspire and motivate your audience to envision similar transformations for themselves.
Motivational or Inspirational Content
Share inspirational stories or uplifting content that aligns with your brand’s values and resonates with your audience.
This can help build an emotional connection and position your brand as a source of positivity and encouragement beyond just your products or services.
Gift Ideas
Make shopping easier for your audience by curating products perfect for gifting during special occasions.
Personalized recommendations can increase sales, especially during the holiday season.
Product Bundles
Offer curated bundles at a discounted rate. This presents a higher value proposition and can encourage purchases of multiple items at once.
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The 20 Best Instagram Highlight Ideas to Boost Engagement
Leveraging Instagram Highlight ideas aesthetically can showcase your best content and keep your audience engaged.
Let’s discuss 20 of the best Instagram Highlight ideas that can help you boost engagement, attract new followers, and create a dynamic and interactive profile.
Use Interactive Stickers
Instagram offers various interactive stickers like polls, quizzes, questions, and countdowns.
Use these stickers to create engaging content that encourages your audience to interact with your Stories.
For example, you can ask your followers to vote on their favorite product, answer a quiz related to your industry, or ask open-ended questions to spark conversations.
A snapshot of stickers users can add to Instagram highlights Shoppable Highlights
Make it easy for followers to shop your products directly from Instagram by creating a dedicated Highlight for your shoppable posts.
Prank or Blooper Highlights
Prank or blooper highlights allow you to show a more candid, humorous side of your brand while fostering a fun, relatable dynamic with your audience.
These highlights compile funny, lighthearted moments that boost your engagement.
Use Hashtags and Location Tags
Increase the discoverability of your Stories by using relevant hashtags and location tags.
Hashtags can help your Stories reach a wider audience interested in similar topics, while location tags can attract local followers and potential customers.
A snapshot of how you can add location tags to Instagram highlights Events and Promotions
Highlight upcoming events, sales, promotions, or product launches in dedicated highlight covers.
Use eye-catching visuals, countdown timers, event details, and call-to-action buttons to drive attendance or participation.
Create excitement and urgency to boost engagement and conversions.
Organize by Theme
Group your Highlights into themes or categories based on topics, products, services, or campaigns.
This makes it easier for users to navigate and find content that interests them.
A snapshot of themed Instagram highlights Highlight Your Best Content
Feature your most engaging and popular content in your Highlights.
This could include top-performing posts, customer testimonials, or successful campaigns.
Promote New Content
Use Highlights to promote new blog posts, videos, products, or announcements.
This keeps your audience informed and encourages them to explore your latest offerings.
Use Captions and Descriptions
Add descriptive captions and titles to your Highlights to provide context and entice users to click and view the content.
This is an excellent way to enhance your highlights engagement.
Create Seasonal Highlights
Create seasonal or holiday-themed Highlights to stay relevant and tap into current trends.
This can increase engagement during specific seasons or events.
Food Recipes & Cooking Tips
Share mouth-watering recipes, cooking tutorials, or your favorite dining spots if food is your niche.
Creative Caption Contests
One highly engaging story highlight idea is to run creative caption contests that challenge your audience’s wit and humor.
The premise is straightforward – you share bizarre, unusual, or contextless photos and invite your followers to comment with their most hilarious or clever captions for these images.
Set a submission deadline and rules, perhaps incentivizing participation with branded prizes for the winners.
Fashion and Styling Inspiration
If your business operates in the fashion or style industry, post outfits, fashion hauls, or style tips to inspire your followers’ wardrobe updates.
Using Prompts
Using prompts is an effective strategy to increase engagement on your Instagram Highlights.
Incorporating prompts like a question of the day, fill in the blank, this or that, and caption this can spark interactive conversations and encourage followers to share their thoughts and opinions.
Brand Story
Share your brand’s mission, vision, and the story behind its creation to build a deeper connection with your audience.
Instagram Highlight Cover Black
Using black Instagram highlight covers can significantly boost engagement for your highlights.
Black covers create a sleek and professional look that attracts viewers’ attention and encourages them to explore your highlighted content.
The contrast of black covers against vibrant colors or white backgrounds can make your profile visually appealing and stand out.
Best Sellers
Creating a dedicated best seller Highlight on Instagram is an exceptional way to increase engagement by showcasing your top-performing products and attracting the interest of your audience.
To grab attention, include visually appealing images or videos of your best sellers and brief descriptions or key features.
What’s Coming Next
Another amazing way to increase the engagement of highlights is to show “what’s coming next.”
Guide your audience on what the upcoming discounts and events will give them. By doing this, you will get their attention and win their trust.
A snapshot of Instagram highlights ideas for “What’s coming next?” posts Quotes
Spice up your Instagram story highlights with quotes! They grab attention, explain your highlight’s theme, and add personality.
Use emojis to enhance the quote visually. You can search for relevant quotes online or create your own!
Promote Through Blogs
Blogs are such an amazing way to increase the engagement of your highlights.
You can create highlights where you can mention your latest blogs regarding your brand.
In addition, your followers will get enough information without hassle.
A snapshot of Instagram highlight ideas using blogs When it comes to Instagram highlighting ideas for friends, numerous creative options exist to showcase your friendship and engage your followers.
You can create highlight categories like “Memories” to share throwback photos and videos of fun moments spent together.
“Adventures” will feature travel experiences and explorations.
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Schedule Your Instagram Stories with Social Champ
Tired of scrambling to create and post engaging Instagram Stories on the fly? Social Champ can help! Here’s how to effortlessly schedule your Stories for maximum reach and engagement:
- Plan and Design: Craft your eye-catching Stories in advance. You can even use Social Champ’s integrations with design tools like Canva to create stunning visuals.
- Schedule Your Post: Head over to the Social Champ dashboard and select your Instagram account. Use the AI-powered best time to post feature to pick the optimal times to publish your Story and maximize visibility.
- Effortless Posting: Social Champ can’t directly post Stories to Instagram yet. However, you’ll receive a reminder notification at the scheduled time. Simply tap the notification and follow the easy prompts to seamlessly post your Story within the Instagram app.
- Go Beyond Scheduling: Social Champ is more than just a scheduling tool. It’s a comprehensive social media management platform that lets you manage all your social media accounts in one place, saving you time and effort.
Scheduling Stories Has Never Been Easier!
Plan, create, and publish Instagram Stories in advance. Sign up for Social Champ and free up your time to focus on what matters most!
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Conclusion
These 20 creative Instagram highlight ideas offer businesses a powerful tool to showcase their brand, engage their audience, and drive conversions.
Whether it’s highlighting customer testimonials, behind-the-scenes glimpses, product tutorials, or user-generated content, businesses can utilize Instagram highlights to create a compelling narrative and build a stronger connection with their followers.
1 thought on “20 Instagram Highlight Ideas for Businesses in 2025”
Well-thought ideas! They’re creative and practical, perfect for showcasing different aspects of a brand. Thanks for the inspiration!