Instagram is huge and a must-have social media platform for marketers & businesses. This social media networking service was launched back in 2010, but became one of the most-used platforms for photos and video-sharing purposes rapidly.

Since the platform is home to more than 200 million brands, it is definitely not easy for a business to stand out, and it may have to rely upon some social media tools.

From generating leads, to spreading brand awareness, increasing engagement, and tracking analytics, here are some amazing Instagram tools that could help you get your tasks done. So let’s dive into the list without any further ado!

Instagram Scheduling Tools

Keeping up with social media is often too tiring for businesses and individuals. However, with social media scheduling tools, you can share your manual tasks and schedule your posts for later.

1. Social Champ

   

   Scheduling social media content is tedious, but with Social Champ’s Instagram scheduler, you can make it super easy.

   You can easily create schedule posts, and first comment directly from the dashboard and can track their performance. You can also tag location and make your posts aesthetic with built-in integrations like Canva. The tool provides you with a free social media calendar where you can keep an eye on your account’s activities and organize your social media postings.

   Social Champ also rolled out Instagram Reels scheduling recently and that’s definitely a win-win for so many social media managers. You can directly post or schedule your reels via Social Champ.

   Hashtag Manager within Social Champ’s dashboard is also available to help you find and organize trending industry hashtags within the content composer. This way, you can boost engagement with relevant hashtags to attract more followers.

   Social Champ also supports a Social Inbox to reply to all private/ direct messages and comments. You can increase the response rates with team collaboration and get a clean inbox. It is one of the best marketing tools with all useful integrations within the dashboard.

2. Agorapulse

   

   If you are looking for some expensive-side Instagram tools for quick scheduling, then Agorapulse could be your choice. The tool claims to help you stay organized, save time, and manage all social media platforms. It also offers social listening feature where you can discover trends and insights about your brand and competitors.

   Agorapulse offers its own social media inbox to clean the messy conversations. From publishing your content on social media to monitoring it with reporting metrics, Agorapulse has made scheduling super easier.

3. Later

   

   Not forgetting Later behind, another scheduling tool on the list is Later, an all-in-one scheduling tool for all the socials. With Later, you can schedule Instagram reels, stories, carousels, and single-image posts and push them to automatic publishing in advance. Further, you can also use notification publishing for Instagram Stories.

   With Later’s Instagram scheduling, you will get a simple visual planner and a drag/drop calendar, all you need to do is to schedule your post in that calendar, and they’re good to go!

4. Buffer

   

   The last one on our Instagram tools for scheduling is Buffer. It is another social media management tool with the help of which you can manage all your social platforms and take control of your online presence. The tool claims to help you reach your audience with high-quality content and drive sustainable engagement and revenue on Instagram.

   In terms of Instagram scheduling, Buffer helps you to plan and schedule stories, carousels, posts, and reels. You can track the analytics of the published posts and check how your content has been performing on the platform.

Instagram Analytics Tools

Posting content on Instagram is not enough, and tracking its performance is a big must! You need to have some rigorous Instagram tools that could help you monitor IG metrics with accurate numbers.

5. 5. Instagram Insights

      

      Tracking the performance of your content is far more necessary than just producing and publishing it. You need to learn what your audience thinks about your posts and content on Instagram. And here comes the Instagram insights that you need to use to track proper Instagram metrics.

      Instagram Insights are super easy and effective to use. To start with Instagram Insights, you need to have a business or creator account. You can learn about business/creator accounts here.

      To view account insights:

      • Go to your profile.
      • Tap the Insights action button.
      • You can also go to Menu in the upper right corner, and tap Insights.
      • Tap the metrics under the Overview section or specific content you’ve shared for a more detailed breakdown.

Related Article: 12 Proven Instagram Metrics to Track Your Success in 2022

5. Creator Studio

   

   Another native Instagram tool for analytics is Creator Studio. However, instead of being available as a mobile app, it only works on computers. The tool gives you advanced access to most of the Instagram insights with a neat calendar view of your activity, so you can check what and when you posted on Instagram.

   Note that if you are a member of Brand Collabs Manager, you can track your brand collaboration metrics in Creator Studio.

6. Iconosquare

   

   Looking for an Instagram audit tool? Get started with Iconosquare today, as this is specifically designed for Instagram analytics and provides accurate data on your reach, engagement, likes, and saves.

   The tool itself claims to provide you with actionable social media analytics and make data-driven decisions for Instagram. Iconosquare has a customized dashboard that visualizes the vital metrics for you.

7. Analisa

   

   Analisa is a specifically designed tool for Instagram & TikTok analytics that can help you to stay ahead of your competitors. From campaign reporting to follower authenticity, historical data, influencer mapping, follower demographics, content engagement, and competitive analysis, Analisa guarantees real-time insights on all your Instagram activities.

   Analisa is the world’s first AI-powered Instagram and TikTok tool that can analyze public profiles and hashtags for your social media and provide you with authentic data and nitty-witty numbers that matters to you.

Instagram Ads Tools

Advertisements help the brand in reaching wider audience. With the help of specific demographics, you can target the audience for whom your business would be worth the value. Below are some of the Instagram tools for advertisements you need to know about.

9. AdEspresso

   

   If you are searching for Instagram tools for ads, then you can go with AdEspresso. This ads tool will help you make the most of your Facebook, Instagram, and Google Ads Budget. The tool comes in with a customizable dashboard that allows you to focus on the advertising goals and metrics.

   AdEspresso also provides actionable tips on improving the campaigns while they’re running across the social media channels.

10. Ads Manager

    

    Ads Manager is one of the most-used platforms shared by Facebook and Instagram for creating and tracking ads. This tool is a perfect fit for Instagram; that provides advertisers with advance access to Facebook’s targeting capability and its power to run campaigns across multiple social platforms.

    Once you have launched the campaign, you can make amendments to them, respond to the comments, and track content performance.

11. Adview

    

    Instagram Ads are usually monitored for reach and conversions but ensure not to neglect the comments on them. They bring conversions and boost the sales in no time. That’s where you can use Adview.

    In this app owned by Hootsuite, you can check and respond to the comments received on Instagram and Facebook ads. It will help you to answer the customer’s query quickly so you could inspire him with your response and make him purchase from your business.

12. Curalate (Bazaar Voice)

    

    Curalate, which is now the part of Bazaarvoice family is another tool for Instagram advertising. It is an amazing tool for brands in the ecommerce sector that could help you improve your conversion rate, increase your followers, and drive enhanced traffic to your Instagram account. The tool monitors return on investment, and has an analytical image system that measures the results.

    Curalate drives more revenue and gives you control to collect, display, and distribute UGC at a global scale.

Instagram Hashtag Tools

Instagram is all about hashtags, isn’t it so? Stay in the top trends using the most popular hashtags generated by these Instagram tools.

13. Hashtagify

    

    Hashtagify is an Instagram hashtag tool that helps you to find the right hashtags for your marketing strategy in real time. The tool aims to help you find, analyze, and amplify your hashtag marketing strategy. With this tool, you can see the correct hashtag,  drive more engagement on your posts, and market the results.

    Hashtagify also allows you to monitor your performance and get the best hashtag suggestion for your social media posts. From popular trends to top languages for hashtags, Hashtagify is an impeccable hashtag searching and tracking tool.

14. All Hashtag

    

    As the name shows it all, All Hashtag is entirely about hashtags. The tool started back in 2015 as a simple hashtag generator tool, and now it has expanded its roots – allowing the user to generate, create, analyze, and search top hashtags. The tool has four categories for hashtags; hashtag generator, hashtag creator, hashtag analytics, and top hashtags.

    You can quickly generate up to 30 hashtags with the tool that are relevant to your content and copy and paste them into your posts. The tool claims to bring you more followers, more likes, and more success by generating engagement on your posts. It is free to use and has quick support for queries.

15. Ritetag

    

    Another tool you can use for hashtag research and tracking is RiteTag which gives instant Hashtags suggestions for images and texts on mobile/desktop. The tool is entirely based on real-time hashtag engagement and you can discover hashtag suggestion for all your social media posts.

    Ritetag also lets you know which hashtags are popular and trending right now, which of them are helpful in the long run, which hashtags are only for Instagram, and which of them are overused. You can also learn if any hashtag is banned or underused on Instagram.

16. Hashtags for Likes

    

    When it comes to hashtags, Instagram tools are countless in numbers. However, the best tools are yet to find. And Hashtags for likes is one of those fantastic tools that can help you to search right hashtags for your Instagram posts. The tool claims itself as the full suite of solutions to grow your Instagram and TikTok.

    You can discover the best and trending hashtags to boost your reach on Instagram and check their difficult score. You can also research and create hashtag campaigns. The tool allows you to analyze users and search your audience demographics, fraud detection, and brand affinity.

Instagram Stories Tools

Who is not addicted to creating aesthetic stories? Here are some of the Instagram tools you can use for your IG Stories and make them go viral in no time.

17. GoDaddy Studio

    

    Formerly known as Over app, GoDaddy Studio is a photo editing mobile application that allows you to add text in your pictures and alter the colors of your image according to your choice. The tool gives full freedom to the user and he can easily change the fonts and backgrounds and create any type of visually appealing content.

18. Instasquare

    Picture Source: Google Play
    Want to create absolutely aesthetic Instagram Stories? Then download Instasquare, a game-changing application for your aesthetic pictures. The tool offers a gradient outline neon filter with sketch lines and other artistry components that can make your stories an artistic masterpiece.

    With this tool, you can easily edit, outline, and retouch your photos while resizing them to your favorite Instagram ratio.

19. Canva

    

    Canva is one of the best tools for graphics, designs, and editing the images to their best. In terms of Instagram Stories, the tool offers an accurately customized frame in which you can ensemble your picture and decorate it the way you want.

    The tool also has an inbuilt library of fonts and elements that you can use to make your Instagram stories more catchy and visually appealing. And the best part is its integration with Social Champ, so you can hunt down two birds with a single stone.

20. InShot

    

    InShot is the last in the list of Instagram tools for stories. This super creative and fun app allows you to edit your pictures like no other tool. You can make absolutely creative with colors, filters, and fonts and add as many effects as you want.

    You can add stickers and text to your Instagram Stories while editing them from InShot and post like a pro!

Instagram Tools for Influencers

Influencer marketing can help your business get the limelight it deserves. Here are some of the Instagram tools that a business can use to find influencers and run results-driven campaigns.

21. Aspire

    

    Aspire, formerly known as AspireIQ and Revfluence, is one of the most used Instagram tools with a robust algorithm that crawls the web for the best influencers. The tool claims to drive revenue with your affiliate, ambassador, creator, and influencer community.

    It currently has profiles of over 500,000 influencer in its discovery engine, which is massive to bring growth to your business.

22. NeoReach

    

    NeoReach is also an Instagram tool you can use to run world class influencer marketing campaigns. The tool has built an algorithm that mines the social web for data. The tool’s database contains social details of more than 3 million influencers, majorly targeting large enterprises.

    The results for influencer search can be refined using range of factors like conversation topic, social channel, social metrics, and audience’s demographics.

23. Julius

    

    Julius also lies in the list of Instagram tools for influencers and claims to influence better with enhanced reach and strategic marketing. It features are powerful influencer search engine with an array of data that relates up to 120,000 influencers.

    Users can search for the influencers using 50 different criteria to filter the results.

24. Tagger Media

    

    Tagger Media is an all-in-one influencer marketing platform and creator listening engine that is super easy to use. The tool claims to maximize your ROI with the most accurate influencer marketing SaaS platform. The tool has over 1 million influencers in its database.

    You can search for influencers using 50 filters to help you refine the results. You can create campaigns, making them only available to invited influencers.

Instagram Tools for Marketing

Instagram marketing is crucial and could be nerve-breaking at times. Here are some fantastic Instagram tools that would help you to get business marketing done proficiently.

25. 25. Smartly.io

        

        Smartly.io is an automated Instagram marketing tool that helps you get the most out of your advertising campaign. With Smartly.io, you can generate thousands of different variations of your ad and find the best idea to empower your advertisements.

        The tool will also help you to create, change, and measure your social ad performance and you can check what kind of ads work for your followers and which ones lack engagement.

Featured Article: The Best Instagram Marketing Guide for Business in 2022

26. Awario

    

    Awario is a social listening and marketing tool for Instagram that allows you to monitor important conversations about your industry. You can find influencers on Instagram that will promote your brand and find new ways to engage with your target audience.

    The tool will also help you to find keywords that you can track and use in your posts as hashtags for better engagement.

27. Socialinsider

    

    Socialinsider is basically a social media marketing and analytics tool that can help you in Instagram marketing with a suite of analytics reports. It will help you to learn more about the people who visit your site, and you can analyze how people engage with your brand.

    It will further improve your customer relationships.

28. Kicksta

    

    Kicksta is an amazing Instagram marketing tool that helps you get more followers and a significant boost in ROI than others. You will have all the access you need to find profiles that are most likely to engage with your business by tracking audiences who follow your competitors, have similar interests, and more.

    It automatically engages with people who are most likely to follow your brand, which results in more likes and shares along with a solid online presence.

Instagram Branded Content Tools

Branded content is sponsored posts on Instagram. Any type of content posted by a social media user and a paid partnership has taken place between them is usually branded content. Paid partnership doesn’t necessarily mean that money is exchanged. Sometimes goods or services, like clothing or a cosmetic item, are provided in exchange for a post or posts about these items.

Instagram’s branded content tools help both brands and influencers manage any branded content. But these tools aren’t for just anyone; Instagram has strict eligibility requirements for who can use their tools which are as follows.

• Comply with Instagram Community Guidelines.
• Comply with Instagram Content Monetization Policies.
• Share accurate information.
• Monetize authentic engagement.
• Follow Instagram’s rules for making and receiving payments.
• Develop an established presence
• Elected and appointed government officials, current political candidates or parties can’t use the monetization features. This also applies to registered political committees and political advertisements.
• Avoid systemic violations.

If you don’t meet all of the above requirements, you’ll have to go back through them to satisfy each before your Instagram branded content tool “not eligible” status is reversed.

However, if you meet the criteria then, you can start the process of setting up branded content tools for Instagram. As a content creator, there are a few things you need to do to set up and start using these tools.

1. Set Up Branded Content Tools

   To access Instagram’s branded content tools, you’ll first need to set them up in your account, using the following steps:

2. Open the Instagram App & Tap Menu

   • Open settings
   • Tap account
   • Select branded content tools
   • Tap get tools

3. Tag Your Business Partner in Your Post

   After you’ve uploaded and edited an image and written your caption, go to your Advanced Settings. Tap Tag Business Partner, and enter the business you want to tag in the Search Box. You can also let business partners promote your content in ads with a toggle switch!

Over to You!

Instagram is growing and will continue to grow in the upcoming years. Managing your business on Instagram is definitely challenging, but with these Instagram tools by your side, you can make entire IG management hassle-free.

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