Twitter has evolved into the most dynamic social media platform out there. It is still one of the best ways to market your brand, especially to the millennials, as 65% of the total users are above 35 years of age.
With over 192 million active users each day, this is a fantastic platform to grow brand following and directly present the products or services to a very relevant and interested audience
To understand this phenomenon better, we invited Masooma Memon as a guest on our #ChampsTalk session last Wednesday. She is a B2B freelance writer and an avid reader. Her work primarily focuses on marketing and related ideas.
She has a pretty strong presence on Twitter, where she frequently tweets and has over 5,500 followers.
Last Wednesday, she shared some pretty insightful information about Twitter marketing and building an audience on the platform. If you missed the session, here are the highlights of what happened!
We are Live 📢 on #ChampsTalk with @inkandcopy
Join us for a great discussion about How brands can use Twitter for better social positioning🤩 pic.twitter.com/HdFAiHsREF
— Social Champ (@SocialChampSays) June 16, 2021
Excited for today's chat! Can't wait to unpack the value that Twitter offers 🥳#ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Thank you Masooma for joining us today🙏
Let start with the first question: Why should a brand consider being active on Twitter? #ChampsTalk pic.twitter.com/sToF3uAy0s
— Social Champ (@SocialChampSays) June 16, 2021
A1. If your audience is on Twitter then it’s a great platform to be active on to connect and build strong relationships (even a community) with them.
Engagement is ace on the channel and it’s a great space to showcase your brand personality, grow leads, & sales.#ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Thank you for having me! 🎉 #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q2. What different objectives can a brand achieve through Twitter? #ChampsTalk pic.twitter.com/xgeBvL7yy3
— Social Champ (@SocialChampSays) June 16, 2021
A2. Brands can achieve objectives like brand awareness, community building, audience engagement, and growing their band of brand enthusiasts + loyal customers on Twitter#ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
A2. Twitter is a great place for brands that are looking for growth..consistently engagement with your audience can take your brand reputation to the next level..#ChampsTalk
— Amal Ghosh (@AmalGhosh3) June 16, 2021
That's true! There's a lot that your intended audience can tell about you by the way you engage with them on the platform. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Absolutely..#ChampsTalk
— Amal Ghosh (@AmalGhosh3) June 16, 2021
Q3. What goes into writing a high-engagement tweet? #ChampsTalk pic.twitter.com/1DZyU7LXMR
— Social Champ (@SocialChampSays) June 16, 2021
A3. Being yourself. Or, in your brand’s case: being your brand-self (captured by a unique brand voice). The reason: engaging tweets are human, conversational, and they share audience-relevant ideas. They also drive engagement by asking questions from their audience. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q4. What sort of content should a brand focus on for growth? #ChampsTalk pic.twitter.com/U64Y8aEuNq
— Social Champ (@SocialChampSays) June 16, 2021
A4. Content that educates and shares unique ideas (if you prefer, you can call such content thought leadership tweets). The goal should be to catch your audience’s attention with a ‘value bite’ that makes them pause & think ‘oh yeah!’ #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q5. What are some best practices for increasing followers on Twitter? #ChampsTalk pic.twitter.com/JhZkqAX77L
— Social Champ (@SocialChampSays) June 16, 2021
A5a. You don’t need to follow a ton of best practices to grow your Twitter followers.
Just follow this ONE tip: show up consistently. This means you tweet and engage with your audience on a regular basis. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
A5b. To clarify, engaging with your audience includes leaving thoughtful comments on their tweets, retweeting, and supporting them in their goals.
Once you’re on good terms with these folks, take it to the next level by DMing them and getting to know them better. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q6. What Twitter-related goals should brands set when they are starting fresh? How can they keep track of these goals? #ChampsTalk pic.twitter.com/m0bhlbo75o
— Social Champ (@SocialChampSays) June 16, 2021
A6a. IMO a good first goal for beginners is to listen and join conversations relevant to their brand. Engaging with people this way helps you get on their radar and build relationships, which can help you further goals that you set later on. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
A6b. It’s important to keep in mind that you can make this entire process fun and valuable for your brand by sharing your unique insights and experiences.
Leaving a ‘yes, I agree’ or any such comment that does little to further a conversation won’t help. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q7. Should a brand consider collaborating with influencers? And, why? #ChampsTalk pic.twitter.com/rbJPhcHVvL
— Social Champ (@SocialChampSays) June 16, 2021
A7. If there are industry/niche-specific influencers that your audience follows, it’s a good idea to collaborate with them.
However, aim to partner up with micro-influencers – people who have more engagement than followers. This will help you hit your goals. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q8. What's the best way to reach out to a quality audience on Twitter? #ChampsTalk pic.twitter.com/WdYNrrQV52
— Social Champ (@SocialChampSays) June 16, 2021
A8. Two ways:
👉 Connect with people who engage on others’ tweets
👉 Keep in touch with people you meet in Twitter chatsBoth these ways put you in touch with people who are interested in talking, sharing, and supporting you on Twitter. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Q9. Lastly, who do you think we should invite next for our chat session? #ChampsTalk pic.twitter.com/ZyRi7BBQcw
— Social Champ (@SocialChampSays) June 16, 2021
A9. I think @JasonRBradwell and @jmoserr will make excellent guests – both of them are overflowing wells of marketing wisdom. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Thank you @inkandcopy , for recommending @JasonRBradwell for the next session
Jason Bradwell, we would love to have you in our #ChampsTalk 😇
— Social Champ (@SocialChampSays) June 16, 2021
I’d be more than game! Send me a DM.
Thanks Masooma. ☺️
— Jason Bradwell 👋 (@JasonRBradwell) June 16, 2021
Sure, will do😇
— Social Champ (@SocialChampSays) June 16, 2021
Always a pleasure, Jason 🙂
— Masooma | Content Writer (@inkandcopy) June 16, 2021
How can a brand turn followers into brand advocates? @inkandcopy @SocialChampSays #ChampsTalk
— Fahad Ahmed (@Fahad_Ahmed94) June 16, 2021
Briefly: by engaging with them. Get to know your followers, respond to their comments/questions, support their goals, cheer them on when needed, and so on. The plan should be to make them feel a part of your community and then voila! #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
How can a brand utilize social media trend? @inkandcopy #ChampsTalk
— Yumna Hafeez (@hafeez_yumna) June 16, 2021
Be smart about it. This means you shouldn't aim to jump on any and every prevailing trend. Go ahead and only try out trends that align with your brand goal and values + are interesting/relevant to your audience.
If you can, take a fun take to it. What do you think? #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Any useful tips to grow your Twitter audience within a niche? #ChampsTalk @SocialChampSays @inkandcopy
— Marium Fahim Khan (@marium_fahim) June 16, 2021
Thanks for your question, Marium!
I'd say you identify folks in niche audience and start engaging with them.
Once you build connections, start tweet niche ideas and your audience will grow. It's mostly worked for me.
Can you share your niche with me, btw? #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
That’s a useful tip. However, do you think only replying on tweets is enough to build connections?!
My niche is the same as yours, which is content! 🙂 #ChampsTalk— Marium Fahim Khan (@marium_fahim) June 16, 2021
Also, one useful tip is to always focus on making it a two-conversation. Meaning: talk to other people like you'd talk to them in person. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
Thank you @inkandcopy for such great answers👏
We hope our audience learned something new today 😇 pic.twitter.com/uTjWLxJmTI
— Social Champ (@SocialChampSays) June 16, 2021
I hope the same 🙂 Thank you for having me today. It was a pleasure. Take care and have a great rest of the week. #ChampsTalk
— Masooma | Content Writer (@inkandcopy) June 16, 2021
With that, we bid farewell to this chat session. Thank you, Masooma, for taking out time and sharing some fantastic responses.
Lastly, we would like to ask our readers who they would like to see in the next session or what they would like to talk about. Let us know in the comments below, who knows our next guest might be your favorite influencer!
