Facebook remains one of the top three most popular social media platforms in 2025.
With over 3 billion visits every month, the platform offers an immense opportunity for brands to connect with a very large audience.
This means a significant portion of your potential customers are actively engaging on Facebook—and that’s where social listening comes in.
Social listening on Facebook allows businesses to tap into these conversations, understand what’s being said, and use that data to shape marketing strategies.
By tracking mentions, customer sentiment, and trends, you can stay ahead of the curve and engage with your audience more effectively.
Let’s find out how you can use social listening on Facebook in 2025!
Why Miss Out on Crucial Conversations on Facebook?
Monitor real-time conversations, track competitors, and grow your brand with Social Champ’s social listening feature.
Short Summary
- Social listening on Facebook helps businesses tap into conversations, understand customer sentiment, and shape marketing strategies.
- The approach differs from social monitoring; the former focuses on understanding the context and emotions behind conversations, while the latter tracks metrics like likes and shares.
- Implementing social listening involves defining what to track, investing in reliable tools, and acting on the collected data.
- Social Champ stands out as a top tool for social listening on Facebook, offering features for post scheduling, analytics, and social listening all in one platform.
- Social listening on Facebook is vital for building relationships and responding effectively to customer feedback, and not engaging in it could mean missing out on growth opportunities.
Understanding Social Listening on Facebook
To start off, social listening has become an absolute necessity for brands that want to stay connected with their audience and maintain a competitive edge.
It involves tracking, analyzing, and interpreting online conversations related to your brand, competitors, or industry.
By doing so, brands can tap into valuable insights, like customer sentiment, preferences, and emerging trends.
Social listening is especially crucial on platforms like Facebook, where millions of users share their thoughts and opinions daily.
This massive pool of unfiltered data allows businesses to make data-driven decisions, create more relevant content, and improve customer engagement.
But how does social listening differ from social monitoring?
- Social Monitoring is more about tracking metrics like alerts, comments, likes, and shares. It focuses on numbers and engagement metrics without getting further into the meaning behind the conversations.
- Social Listening, on the other hand, goes beyond counting mentions. It analyzes the context, emotions, and trends within the data. While social monitoring tells you what’s happening, social listening helps you understand why it’s happening and what actions you should take.
Why Is Facebook Listening Important?
The answer to that is quite simple.
Since, we know that Facebook is one of the largest social media platforms globally, it makes it an essential space for gathering data.
Likewise, Facebook social listening allows brands to tap into these discussions and understand what their audience is really thinking.
So with the help of social listening tools, businesses can monitor conversations related to their brand and use that data to improve their strategies.
Still confused?
Let’s understand it further with an example.
When you perform social listening using a tool for Facebook, you can track alerts of your product, spot potential problems before they escalate, and engage with your audience effectively.
Moreover, it enables brands to understand customer needs and expectations better.
Also, this kind of insight empowers businesses to make more informed, data-driven decisions.
To learn more about the power of social listening, check out this video on using a tool like Social Champ for social listening:
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Benefits of Social Listening on Facebook
Here are a few reasons why social listening on Facebook is a game-changer for brands:
- Boosting Brand Reputation
With social listening, you can catch negative conversations early and take action before they snowball into a bigger issue. By addressing customer concerns in real time, brands can lift up their reputation and increase loyalty. - Competitor Analysis
Facebook social listening isn’t just about your brand; it’s about your competitors, too. By monitoring what people say about your competitors, you can identify gaps in the market and position your brand more effectively. - Creating Data-Driven Content
When you use social listening tools on Facebook, you’ll have a wealth of data at your fingertips. This data helps you create content for your audience based on what they’re actually talking about.
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How to Implement Social Listening on Facebook
Implementing social listening on Facebook may sound complicated, but with the right tools, it becomes manageable.
The first step is to define what you want to listen for.
Is it brand mentions, product feedback, or competitor analysis?
Next, invest in a reliable social listening tool that will help you track these mentions and analyze the data.
Tools like Social Champ and others will give you access to in-depth analytics that can transform your strategy.
Once you have your data, the key is to act on it.
Whether it’s adjusting your marketing message or launching a new product feature, your strategy should be data-driven.
Best Practices for Effective Social Listening on Facebook
- Be Consistent: Social listening is not a one-time task. Set up alerts for relevant conversations and make it a routine to check them.
- Engage with Your Audience: When your audience discusses your brand, respond! Whether it’s to thank them for praise or address concerns, showing that you’re listening can create a loyal fan base.
- Analyze the Data: Don’t just gather data, use it! Analyze trends, find pain points, and shape your strategy accordingly.
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Best Tools for Effective Social Listening on Facebook
Now that you know why Facebook social listening is important, let’s look at some of the best tools to help you with it.
Social Champ
Social Champ is a great choice if you want an all-in-one tool to manage your social media.
You can schedule posts, track what people are saying about your brand, and get detailed reports on audience engagement.
Social Champ’s social listening tools are built into its platform, so you can easily track mentions and trends on Facebook while managing other social media tasks.
With Social Champ, businesses can monitor conversations in real-time, spot trends, and make decisions based on real data.
It’s simple to use, making it perfect for both small and large businesses.
The best part is that Social Champ gives you everything you need in one place—scheduling, analytics, and social listening—saving you time and effort.
Curious About What People Are Saying on Facebook?
Use Social Champ to track mentions, schedule content, and stay ahead of your competition with ease.
Brand24
Brand24 is another popular tool for social listening.
It allows you to track mentions, hashtags, and keywords on Facebook and other platforms.
You can also see customer feedback and get alerts when someone mentions your brand.
However, Brand24 focuses mainly on social listening and doesn’t have features for scheduling posts or managing other parts of your social media like Social Champ does.
If your main goal is just to listen to conversations, Brand24 is a good option.
But if you want more than just listening—like scheduling and analytics—Social Champ offers a complete package.
Sprout Social
Social Listening Analytics by Sprout Social Sprout Social is a full social media management tool that includes Facebook social listening.
It provides detailed analytics, helps you track engagement, and monitor what competitors are doing.
However, Sprout Social is more complex and can be expensive, which might not be ideal for small businesses.
Hootsuite
Hootsuite’s Social Listening Landing Page Hootsuite is another option that offers social media management and social listening features.
It allows you to monitor mentions, track hashtags, and keep an eye on conversations across platforms, including Facebook.
While it provides good insights, Hootsuite can be a bit overwhelming for users who need a simpler interface.
It’s also more expensive compared to Social Champ which offers more value for your money.
BuzzSumo
BuzzSumo’s Dashboard BuzzSumo also allows you to identify key influencers in your industry and see what content is performing well.
However, like Brand24, BuzzSumo is focused more on content discovery and listening rather than a full social media management platform.
While BuzzSumo is perfect for finding out what’s trending, it lacks the comprehensive features of Social Champ, which lets you manage, monitor, and analyze all in one place.
Why Social Champ is the Best Choice for Social Listening on Facebook
When it comes to social listening on Facebook, Social Champ is the perfect tool for businesses.
It offers a variety of features that make social media management easy while helping you track what people say about your brand online.
Key Features That Make Social Champ Stand Out
- Unlimited Post Scheduling: You can schedule as many posts as you want, making it easy to keep your social media active without needing to post manually every day.
- Unified Publishing Calendar: With this feature, you can see all your scheduled posts in one place. This helps you organize your social media strategy better.
- Social Listening: With the Social Listening Beta, you can track alerts for your brand, hashtags, and trends on Facebook and other platforms. Users can also add or exclude specific keywords to filter out irrelevant results, making it easier to focus on what truly matters. This feature helps you stay informed about conversations and gauge public sentiment around your brand.
- Listening Analytics: Social Champ provides detailed listening analytics, giving insights into key metrics like engagement, sentiment, and top mentions. This data helps brands analyze how their audience feels, discover emerging topics, and make strategic decisions based on real-time insights.
- Competitor Analysis: Monitor what’s being said about your competitors across social channels. Social Champ’s Competitor Analysis tools highlight opportunities and gaps in the market, enabling you to strategically position your brand and gain a competitive edge.
- AI-Powered Insights: Use the AI Best Time to Post feature to publish content when your audience is most active. This improves engagement and makes sure your posts reach more people.
- Analytics and Reports: Track how well your posts are doing with detailed reports. You can see what type of content works best and make changes to improve your social media performance.
- All-in-One Social Inbox: Reply to comments, messages, and mentions from different platforms in one place. This saves you time and helps you respond to your audience quickly.
Affordable Pricing Plans for Every Business
Social Champ offers different pricing plans, making it a great option for businesses of all sizes. Here’s a look at the plans:
- Free Plan: For small businesses, it allows you to manage 3 social accounts and schedule up to 15 posts per account.
- Champion Plan ($26/month, billed yearly): Perfect for growing businesses. It lets you manage 12 social accounts with unlimited post scheduling and gives you access to analytics, the social inbox, and AI-powered insights.
- Business Plan ($89/month, billed yearly): This plan is great for teams. You can manage 40 social accounts, use the social listening feature, and get annual reports and shared calendars.
- Agency Plan ($269/month, billed yearly): This plan is ideal for agencies managing multiple clients. It includes the advanced social listening feature, more calendars, and priority email support.
- Enterprise Plan (Custom Pricing): This option is for large businesses with special needs. It includes unlimited social listening, custom reports, and dedicated support.
Each plan comes with a 14-day free trial so you can test out all the features without any payment required.
Conclusion
Social listening on Facebook is essential for understanding your audience and improving your brand’s reputation.
By keeping track of what people say about you, you can respond effectively and build stronger relationships.
Without social listening, means you might be missing out on opportunities to connect valuable feedback and trends that could help your business grow.
