October’s here, and the spooky season is in full swing!
With pumpkins glowing and costumes inspired by Love Island taking over, it’s time to dive into Halloween fun.
But for marketers, this holiday isn’t just about trick-or-treating—it’s a prime moment to grab attention. Social media has replaced the old billboard days, and standing out in a sea of eerie posts is the name of the game.
To help you ace it, I’ve rounded up some chilling Halloween social media post ideas that will make your brand shine this season!
This Halloween, don’t let your social media get ghosted. Schedule your spooky content with Social Champ and watch your posts come to life!
Short Summary
- Halloween offers both fun and opportunity for marketers, as it shifts from a childhood holiday to a time to engage customers with creative campaigns.
- Social media has replaced traditional billboards, making it essential for businesses to share interactive and engaging Halloween-themed content.
- Marketers can run Halloween contests, create custom hashtags, and share user-generated content to boost engagement and excitement around their brand.
- Discounts and limited-time offers during Halloween are highly effective for attracting customers, along with festive website designs to capture attention.
- Incorporating spooky elements like quotes, memes, and horror movie recommendations into posts can add to the Halloween atmosphere and encourage audience interaction.
- Creative campaigns such as behind-the-scenes content, spooky polls, quizzes, and brand collaborations are trending ways to engage followers during the Halloween season.
- Scheduling posts with social media management tools like Social Champ ensures timely and hassle-free content sharing, allowing businesses to maximize their Halloween outreach while enjoying the festivities.
20+ Ideas for Halloween Social Media Posts & Campaigns in 2025
It seems like Halloween is becoming more than just a holiday but also an excuse to be on top of all social media networks.
Every year, platforms are flooded with social media Halloween interactive posts during October.
This Halloween, you could be the hero of the party by using your social media skills to create impressive, spooky Halloween social media post ideas for businesses and campaigns.
Check out these 20+ creative ways to be a social media hero on Halloween:
Run a Halloween Throwback Contest
Halloween casts a spell on #ThrowbackThursday as people recall their old days. The best way to get your audience into the Halloween spirit is to post your throwback pictures.
Let’s be honest; we all have worn the goofiest Halloween costumes as kids.
Simply ask your fans to submit their best Halloween photos from the past years.
Then, post the photos on your social media channels and let your fans vote for their favorites.
The prize can be anything from a gift card to a free product from your company.
So get creative and have fun with it. Be sure to use relevant hashtags and tag a few friends to get the ball rolling.
Let’s have a look at the inspiration below for your next Halloween social media ideas.
Halloween Throwback Post Example Create Halloween Hashtags
Halloween is just around the corner, so it’s time to start brainstorming your costume and preparing your witchy Halloween hashtags.
A great Halloween hashtag can make all the difference in getting your photos seen and shared.
Whether you are dressing up as a witch, a vampire, or something completely unique, make sure you have a few good hashtags ready to go with your social media Halloween interactive posts.
Here are a few tips for creating the spooky ones:
- Come up with a clever play on words.
- Use puns. Lots of puns.
- Use pop culture references.
- Get creative with your spelling.
- Think outside the box.
Halloween Hashtag Post Example Here are a few of my favorites: #BooItForward #CandyCornAddicts #DontBeBasic #HalloweenIsMyFavorite #JustAnotherDayInTheNeighborhood #PumpkinSpiceEverything #LifeisGourd #WitchfulThinking
Featured Article: Trending Halloween Hashtags 2025: Reach the Right Audience
Share Halloween Tips and Tricks
If you are like me, you love everything about this spooky holiday. But some people aren’t this excited about this festival.
They are probably looking for ways to make their Halloween celebrations a little more fun and exciting, and spooking up social media profiles is one of the best ways to do so.
To connect with those people, share helpful tips and tricks for your audience to get into the Halloween spirit, and if you can, share your experiences from the time when you were in their place.
Spooky-User-Generated Content
User-generated content is one of the most affordable and manageable marketing strategies for interacting with your customers.
It is becoming more popular for companies to have chats with their customers on social media. You can capture UGC by using a contest.
Like, ask your followers to post their Halloween costume ideas using your product/brand, & you can share the top 5 creative pictures on your social accounts.
Spice it up with trendy Halloween hashtags and emojis. Or you can ask them to decorate the pumpkin using your product/service.
Share those pictures on your social accounts, but don’t forget to give them credit.
Have a look at the inspiration
Halloween UGC Post Example Offer Oogie Boogie Discounts
Does somebody say discounts?
That’s a big YES!
After all, it’s a hello-witch month. Nothing can beat the power of promotional codes and offers.Every customer expects some discounts and deals when it comes to the holiday season, yet it is the best time to win your customer’s heart by offering excellent discounts.
Just remember, when extending discounts, create a sense of urgency and mention the deadline of your offer, or you can go for a countdown and state the date when the offer expires.
Halloween Email Example However, it is important to remember not to clutter your Halloween social media posts with posts. You should post general Halloween-themed content as well.
Spook-Ify Your Website
What’s more eye-catching than seeing stores around you decorated with cute little pumpkins? They have a colored theme with a spooky spider web hanging all around the store. Isn’t it captivating?
You can do the same with your websites.
Catch your audience’s attention by adding a flash of Halloween theme on your websites.
Make it more exciting by adding some pumpkins to your logo, cobwebs to your landing pages, skulls, skeletons, and vampires to your side banners.
Try to add some bright orange and black colors to your website. Show off your Halloween spirit to your customers by adding some funny animated haunted houses, ghosts, bats, and other themed items.
Your logo and website are your first impression, which is an excellent chance to attract more customers.
Halloween Themed Website Post Freaky Halloween Quotes
Everyone loves to add puns and quotes to their social media posts, expressing their spirit for the festival. Why not go for some freaky captions about Halloween?
These quotes are perfect for spooking your audience up with a bit of Halloween humor. It is a tradition that people love to do on this spooky night of the year.
One of these quotes is, “Trick or treat, smell my feet! Give me something good to eat!” It just screams Halloween fun.
Here are a few quotes you can share as your Halloween social media posts this season.
- Sticky fingers, tired feet, one last house, trick or treat.
- Trick or treat, a bag of sweets, ghosts are walking down the street.
- Once a pumpkin, always a pumpkin.
- Hell is empty, and all the devils are here.
- Werewolves howls, phantoms prowl, and Halloween’s upon us now.
Share Spooky Recipes
Halloween is all about fun, a festival that brings families together at the table, and let’s be honest, who doesn’t want to make it memorable with delicious dishes?
So, how about making the festival more memorable by brewing up some hauntingly delicious recipes that can make the taste buds scream with delight?
You can share a quick sweet dish recipe as your Halloween social media posts, from eerie eyeball appetizers to mummy-wrapped desserts.
Just whip up one of these spooktacular dishes and post a pic to make your followers drool. For instance, this example from an Instagram page is super cool, and it caught my attention with the unique dessert idea.
Horror Movie Recommendation
People like me are always up for horror genres, and Halloween spice it up more!
You can share your top horror film picks with your followers.
Whether it’s a classic like ‘The exorcist’ or a modern scarefest like ‘Evil Dead Rise,’ help your followers find the perfect film to send shivers down their spines.
Create a list of top-rated horror movies with a crispy synopsis and cast a spell of horror on your social accounts.
Bonus point: You can share your favorite Halloween special movie on your Instagram/Facebook story and ignite a discussion by asking your followers about their go-to horror movies for a spine-tingling night.
Post Spooky Polls & Quizzes
Get into the holiday spirit and keep your audience engaged with spine-chilling polls and eerie quizzes as your Halloween social media posts.
You can run an ultimate Halloween quiz on your Instagram stories or add a poll asking your followers to pick a go-to Halloween treat.
Let them vote for their favorite and share the end results of the crowd’s favorite on your next story.
Make the most of Instagram story features like questions, stickers, polls, GIFs, and music to add the feels of Halloween.
Scary Social Media Challenges
This Halloween, be ready to push the boundaries of fear and challenge your followers to take on spooky dares and share their experiences.
From the classic ghost stories under a full moon to daredevil pumpkin carving, encourage your followers to embrace their inner thrill-seekers and tag you in their stories or posts.
For instance, Burger King came up with this scary concept last year, and they asked their followers to visit the haunted house, and the winners were rewarded with a full treat from the restaurant.
Visit Haunted Places
Okay, so this is one of the most interesting things to do this Halloween, I believe!
If your goal is engagement, and if your followers have that BRAVE spirit, why not recommend visiting some haunted locations? Share tales of local haunted houses, abandoned asylums, and spine-tingling graveyards.
Make sure to provide tips on where to find these paranormal hotspots and encourage your followers to share their own hair-raising experiences and see who’s already up for a ghostly adventure this Halloween.
Share Behind the Scenes
If you’re celebrating Halloween at work, why not use it for marketing?
Social media users love watching Halloween content, even if it’s just behind-the-scenes videos of your workplace!
This Halloween, ask your team to get ghoul-ed up and film behind-the-curtain content for your followers. This approach will help you humanize your brand and get more engagement on your socials.
Post a Picture of a Halloween Themed Decoration
Who doesn’t love to decorate their houses with cute cobwebs, spiders, and skeletons for Halloween? Of course, we all love to.
Be the inspiration for others and reveal the secrets of your Halloween preparations.
Show your followers the blood, sweat, and tears that go into creating a hauntingly beautiful Halloween atmosphere.
Whether setting up creepy decorations, crafting eerie costumes, or carving menacing pumpkins, take your followers on a journey through the sinister world behind your Halloween celebrations.
FlyBuy’s Halloween Office Decor Shared on LinkedIn Give your followers inspiration for their own chilling decor.
With Social Champ, schedule your spooky posts ahead of time and keep your audience enchanted throughout the season.🧡
Halloweenized Email Template
Wondering how you can spread your words to the world?
Just one word: Emails
Emails are the fastest and the best resource to communicate and interact with your customers. Why don’t you create a Halloween-ized theme email template?
Send Halloween-themed emails to your customers and tell them that Halloween is just around the corner and they need to hop into the bucket of discounts.
Dress up your emails with eye-catching animations, and include the details of your promotional codes in the content.
Let them know about any Halloween raises you’re hosting. Include a coupon code or discount offer to encourage them to buy products or visit your company’s online presence during the holiday.
Ensure your subject line is engaging so your customers don’t miss out on the great deals you offer.
End your email with Chills and Thrills!
Halloween Email Example Create a Spooky Promotional Video
Halloween is the perfect time to get creative with your marketing. And what better way to do that than with a promotional video?
Whether you are looking to promote your Halloween products or just get into the spirit of the season, these tips will help you create eye-catching and spooky videos that stand out.
- Keep it short and sweet. People have short attention spans, so make sure your videos are under 2 minutes.
- Use Halloween-themed visuals. This is a great way to make your videos more eye-catching and unique.
- Get creative with your call to action. Make sure your call to action is something that will really grab people’s attention.
- Use music to set the mood. Music can be a great way to create a spooky or fun atmosphere in your videos.
- Try to be creative with your Halloween social media posts.
Use Nostalgia Marketing Technique
You know it’s the right time of the year to get nostalgic.
Whether it’s rewatching classic horror movies, visiting haunted attractions, or simply decking out your home in spooky decor, there are plenty of ways to get your customers in the Halloween spirit.
Why not tap into that nostalgia with some good old-fashioned Halloween marketing? Here are a few ways you can use Halloween nostalgia to boost your marketing efforts this year:
- Use classic Halloween imagery in your marketing materials.
- Create a throwback-themed Halloween campaign.
- Tap into people’s love of everything spooky with a Halloween-themed contest or giveaway.
- Bring back some of your classic Halloween products or services.
McDonald’s Using Nostalgia on Halloween
Collaborate With Other Brands
How about teaming up with other brands to create some fun content? This can be a great idea to collaborate with other brands and break into the market.
It’s actually a win-win collab for both parties.
Follow these steps to collaborate with other brands.
- Come up with a creative brief that outlines what you want to achieve with the collaboration. Reach out to other brands that you think would be a good fit for the project.
- Once you have a few brands on board, start brainstorming some ideas for Halloween-themed content.
- Create a schedule and plan for how the content will be distributed. Execute the plan and enjoy the results of your collaboration.
Run a Scary Countdown
Running a countdown works on Instagram very well, and it’s one of the simplest and easiest ways to glue your audience.
Create a scary Halloween social media posts and run a countdown with how many days to go until Oogie Boogie Day.
You can even ask your followers different questions, like celebrating Halloween or sharing some trendy costume ideas. If you are offering deals or discounts, you can remind your audience to get their deals, so one misses out.
Halloween Countdown Example Come with something different each day. Create a poll and ask your audience to choose one, or you can share a Halloween quiz with your audience.
Don’t forget to run a countdown on each post so your audience can look forward to your content daily. Make the most of this season and get more leads.
Share Spooktacular DIY Videos
People get extra resourceful and innovative during the holiday seasons because they look for something new to wear, eat, or decorate.
This is the best time to capture their attention. Share some Halloween-ized tutorial videos and try to influence them with your creativity.
Share scary makeup tutorials or some creepy recipe ideas. Create short videos and share them with trendy hashtags on your social media feeds.
Think of all the exciting and new ways to be used for the Halloween festivities. Just a little creativity can capture your audience’s attention all at once.
Post Hilarious Memes
Who isn’t excited about Halloween? After all, it’s the best time of the year! Then why not make it memorable and laugh with your audience?
Spice up your social media posts by adding some puns and humor. Halloween social media posts are all about fun.
Create some hilarious memes on Halloween and share them on your social media profiles. Give your audience a chance to laugh with their loved ones.
Memes are the best way to catch your audience’s attention. You can even go for Instagram or Facebook stories and post new memes each day, so your audience can view and share them.
Halloween Memes Halloween-Themed Products
It is fascinating when your favorite products come out with festive themes, especially when it’s Halloween.
The creepy products dressed up in orange and black with some scary cobwebs, bats, and pumpkins crafted on them give a festive spiritual vibe.
Halloween Themed Mugs Why don’t you give a try to a theme-based product for a limited time?
Themed items are always appealing to customers, and they love to buy them so that they can use them at their parties or events.
Ignite the spirit of Halloween in your customers with Halloween-themed products.
A list of Halloween Season Hashtags for 2025
Your spooktacular posts are totally incomplete without the trending Halloween hashtags of the year.
While researching, I have compiled a long list of hashtags to spice up your eerie posts this season.
- #Halloween
- #Halloween2024
- #Autumn
- #October
- #Skull
- #Spooky
- #Zombie
- #trickortreat
- #vampire
- #pumpkin
- #spookyseason
- #halloweendecor
- #hocuspocus
- #halloweennails
- #hallloweencakes
- #halloweencostumeparty
- #halloweenlovers
- #foreverhalloween
- #scarymakeup
- #readyforhalloween
Create and Schedule Your Halloween Posts with Social Champ
Halloween and Social Champ go hand in hand!
Honestly, no one likes to stick to their phones during such festivals, so they post their social media content on time.
To make your moments more enjoyable and memorable, Social Champ can be your friend for your Halloween social media post.
Eliminate the hassle of manual postings and switch to Social Champ for automated postings. Just tap, tap, and schedule.
Here’s how you can schedule your Halloween content ideas with Social Champ.
- Login to Social Champ
Social Champ login page - Choose your preferred social media account
Choose your social media account - Write a caption, click on the media icon, and select your image
Write a caption and select your image - Select your preferred time and day and click Schedule
Select time and date and click ‘Schedule’
And It’s a Wrap!
Halloween is a significant time of the month for customers and business owners. Still, Halloween is more than fun.
From seniors to juniors, elders to youngsters, and business owners to marketers, all celebrate Halloween in their own ways.
But wait! Don’t forget your primary aim is to get more leads and boost your brand smartly.
Make the most of this season and reach new audiences, and lastly, make sure you inspire your audience with these spooktacular Halloween social media posts ideas and tips.
Pro-tip is to use a social media scheduler to schedule all your posts ahead of time & enjoy this holiday with your friends & family.
Witching you a Happy Hello-ween!
