Working at a marketing agency can feel like a wild roller coaster.

For social media managers, each day is packed with deadlines, client requests, and content approvals.

While tools won’t remove you from the ride, they can help make it smoother.

With the right social media management software for agencies, you can automate tasks, keep campaigns on track, and make time for the creative projects that matter most.

In this guide, we’ll explore the best social media management software for agencies in 2025, designed to ease your workflows and keep your agency running efficiently.

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Why Do Agencies Need Social Media Management Tools?

For agencies that work with multiple clients and run many campaigns at once, social media management tools aren’t just helpful – they’re essential!

These tools help agencies work faster, stay organized, and create better results for their clients.

Here’s why they’re so important:

1. Better Teamwork and Collaboration
   When teams have the right tools, it’s much easier to work together.Social media management software makes it simple to assign tasks to team members, track changes, and communicate effectively.Everyone knows what they need to do, and they can share updates in real time.This way, teams can work more efficiently and avoid miscommunication.
2. Faster Approval ProcessOne of the trickiest parts of social media management is getting approval from clients.With these tools, team members and clients can quickly review posts, leave feedback, and approve content.This keeps posts in line with the client’s brand guidelines and reduces the back-and-forth, making the process smoother and faster.
3. Easy Campaign PlanningPlanning ahead is key in social media.With social media management tools, agencies can schedule posts days, weeks, or even months in advance.They can also easily duplicate posts across accounts if needed and manage everything from a mobile device.This level of planning helps agencies stay organized, and if a client’s needs change, they can quickly adapt the schedule.
4. Consistent Scheduling Across PlatformsScheduling posts across different platforms is much simpler with social media tools.Many tools let agencies preview what the posts will look like before they go live, so they can ensure that everything is consistent and visually appealing.This consistency helps build a stronger brand image and keeps followers engaged, which is important for long-term success.
5. Powerful Analytics & ReportingTracking the success of social media efforts is essential for agencies.Social media management tools come with built-in analytics and reporting features, making it easy to see which posts are doing well and which aren’t.Agencies can monitor engagement, clicks, and reach across multiple client accounts.With this information, agencies can make smart decisions to improve future campaigns and demonstrate their results to clients.

Featured Article: Top Social Media Competitor Analysis Tools in 2025

Social Media Management Software for Agencies in 2025

In 2025, social media management software for agencies include innovative features like AI-driven scheduling, team collaboration tools, and real-time analytics.

Below, we’ll look into a few standout platforms, discussing their features, pricing, and why they’re a good fit for agencies.

1. Social Champ

   

   Social Champ is a powerful social media management tool designed to make life easier for agencies.

   It helps you manage multiple social media accounts from one place, so you can save time and improve results for your clients.

   With a clean and easy-to-use interface, Social Champ has features that let you plan, post, analyze, and even listen to conversations about your brand—all from one dashboard.

   Here’s a breakdown of what it offers:

   Key Features

   • AI-Driven Scheduling
     Social Champ’s AI-driven scheduling lets you plan and automatically publish posts across different social media platforms.This means you can set up posts in advance and the tool will take care of the rest, helping you stay consistent without having to post manually.
   • Robust Analytics
     Social Champ provides in-depth analytics to track engagement, clicks, and campaign performance in real time.You can easily see which posts are performing well and adjust your strategy based on what’s working best.This data is essential for measuring the success of your efforts and for making smart decisions about future campaigns.
   • Social Listening
     Social Champ’s social listening feature helps you stay on top of what people are saying about your clients’ brands online.You can monitor brand mentions, trending topics, and conversations that are important to your clients.This way, you can respond quickly to both positive and negative feedback, improving customer satisfaction and engagement.
   • Competitor Analysis
     With Social Champ, you can easily monitor competitors’ social media performance.This feature allows you to see how others in the industry are performing, identify trends, and gain insights to improve your own strategy.By knowing what competitors are doing, you can help your clients stand out and make smarter decisions for their social media campaigns.
   • Boost Post
     If you have a post that’s performing well, Social Champ lets you boost it with just a few clicks.This feature allows you to extend the reach of high-performing posts to reach a larger audience, increasing engagement and visibility for your client’s brand.
   • Integration with Tools
     Social Champ integrates with popular apps like Canva, Zapier, and Google Analytics, so you can manage your entire workflow.For example, you can easily create beautiful visuals in Canva, connect with Zapier for automation, or track website traffic with Google Analytics—all through Social Champ.
   • Supported Platforms
     Social Champ supports a wide range of social media platforms, including Facebook, Instagram, X, LinkedIn, Pinterest, and more.This makes it ideal for agencies managing multiple client accounts on different platforms.

   Pricing

   Social Champ offers affordable pricing plans that start at $29/month, making it a great value for teams who want to maximize their social media efforts without breaking the bank.

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2. Buffer

   

   Buffer is a favorite among agencies because it makes it easy to reach people on multiple social media channels.

   It’s packed with flexible tools for scheduling and content planning, so you can plan ahead and stay organized.

   Plus, with features that make teamwork a breeze, it’s perfect for agency collaboration.

   Key Features

   • Multi-Platform Scheduling
     Schedule and publish posts on all the major social media platforms so you can manage everything from one place.
   • Collaborative Tools
     Allows teams to work together on content planning and posting, keeping everyone on the same page.
   • Analytics Dashboard
     Provides easy-to-read performance data so you can see which posts are engaging people the most.
   • Post Customization
     Customize your posts for each platform, so content looks just right everywhere it’s shared.
   • Browser Extension
     Share content on the go, making it easy to add new posts to your schedule whenever you come across something interesting.

   Pricing

   Starts at just $6/month for one channel, so it’s accessible for many agencies.

3. Hootsuite

   

   Hootsuite is a comprehensive tool for social media management, offering everything from scheduling to analytics and social listening.

   It’s ideal for agencies handling multiple brands and accounts, as it keeps everything in one place.

   Key Features

   • Scheduling and Publishing
     Schedule posts across various platforms easily, keeping all your clients’ content organized.
   • Analytics and Reporting
     Get in-depth insights into engagement, reach, and overall campaign success.
   • Team Collaboration
     Easily assign tasks, track progress, and streamline workflows for agency teams.
   • Social Listening
     Monitor brand mentions and conversations online, making it easy to stay connected with what people are saying about your clients.

   Pricing

   Plans start at $99/month, making it accessible for agencies looking for a full-featured tool.

4. CoSchedule

   

   CoSchedule is perfect for agencies looking for an organized way to manage their social media and marketing tasks.

   It’s centered around a content calendar that brings all your marketing tasks into one place, helping you stay on top of deadlines and schedules.

   Key Features

   • Content Calendar
     Organize social media posts and marketing tasks in one central calendar, making it easier to manage everything at a glance.
   • Social Media Scheduling
     Schedule posts for platforms like Facebook, Twitter, LinkedIn, and Instagram.
   • Analytics
     Keep track of engagement metrics and key performance indicators (KPIs) to see how well content is performing.
   • Content Recycling
     Easily repurpose evergreen posts, so you can keep sharing content that’s always relevant without starting from scratch.

   Pricing

   Starts at $19/month, which is budget-friendly for agencies managing a lot of content.

5. SocialPilot

   

   SocialPilot is an easy-to-use platform that offers multi-platform posting, bulk scheduling, and analytics, all at a very affordable price.

   It’s ideal for agencies that want powerful features without breaking the bank.

   Key Features

   • Multi-Platform Scheduling
     Schedule posts for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more, all in one dashboard.
   • Bulk Scheduling
     Upload up to 500 posts at once, saving time and effort for busy teams.
   • Analytics
     Access reports and insights to track success and improve your strategies.
   • Content Library
     Store posts for easy reuse, so you can quickly find and share evergreen content.

   Pricing

   Starts at $200/month, making it a cost-effective choice for agencies.

6. Agorapulse

   

   Agorapulse has all the essentials agencies need, from social listening to analytics, wrapped up in a user-friendly package.

   It’s an excellent tool for agencies wanting to manage their social media efforts in one place, without a steep learning curve.

   Key Features

   • Scheduling and Publishing
     Schedule posts and publish them across platforms with ease.
   • In-Depth Analytics
     Measure engagement, track ROI, and get a clear picture of how content is performing.
   • Social Listening
     Track brand mentions and online conversations to stay on top of what people are saying about your clients.
   • Collaboration Features
     Designed for team workflows, so it’s ideal for agencies handling multiple accounts and needing team input.

   Pricing

   Starts at $79/month, with pricing that reflects the power of its features.

7. Sprout Social

   

   Sprout Social is made for agencies that want to prioritize audience engagement and data-driven performance tracking.

   With detailed analytics and collaborative tools, it’s ideal for agencies managing high-profile clients.

   Key Features

   • Scheduling and Publishing
     Easily schedule and post across various social platforms from a single dashboard.
   • Robust Analytics
     Track content performance in real-time, giving agencies instant insights into what’s working.
   • Engagement Tools
     Helps build connections with audiences, letting you respond quickly and meaningfully.
   • Team Collaboration
     Simplifies workflows, making it easy for teams to work together on social media campaigns.

   Pricing

   Starts at $199/month, designed for agencies with advanced needs and larger teams.

8. Planable

   

   Planable is a great tool for teams that want to collaborate seamlessly when planning and managing social media content.

   It’s perfect for agencies or marketing teams that need to review, approve, and schedule posts together, all in one place.

   With Planable, you can get everyone on the same page before anything goes live!

   Key Features

   • Collaborative Content Planning
     You can create, edit, and schedule posts while working with your team. It’s like having a virtual workspace for content creation.
   • Approval Workflow
     The approval process is easy! You can send posts for approval and get feedback without back-and-forth emails.
   • Visual Preview
     See exactly how your posts will look on each platform before scheduling them. No more surprises!
   • Multi-Platform Support
     Planable supports platforms like Facebook, Instagram, Twitter, and LinkedIn, so you can handle all your social media accounts from one place.

   Pricing

   Starts at $33/month, which is affordable for small teams and larger agencies alike.

9. Later

   

   Later is a simple yet powerful social media scheduling tool, ideal for agencies or businesses that focus on visually driven platforms like Instagram.

   Later makes it easy to plan, schedule, and analyze your social media content, especially for visual-heavy posts.

   Key Features

   • Drag-and-Drop Calendar
     Scheduling posts is easy with Later’s drag-and-drop feature. Just drag your content into the calendar and set your posting time.
   • Visual Content Planner
     Later’s layout lets you plan Instagram posts, stories, and even carousel posts. It’s a visual-based platform that helps you see everything in one place.
   • Analytics
     Track how your posts are performing with built-in analytics. Later provides insights into your engagement, helping you tweak your strategy.
   • Linkin.bio
     Later offers a special feature for Instagram where you can create a landing page for all your Instagram links. It’s like a mini website inside Instagram.

   Pricing

   Starts at $16.67/month, making it a good option for small businesses that want a simple way to manage Instagram and other social platforms.

10. Zoho Marketing Automation

    

    Zoho Marketing Automation is a complete marketing solution that helps businesses automate their marketing efforts across multiple channels.

    If you’re running campaigns and want to save time on repetitive tasks, Zoho makes it easier to manage and track all your marketing activities.

    Key Features

    • Automated Email Campaigns
      Zoho allows you to set up automated email sequences so you can reach your customers at the right time with personalized messages.
    • Lead Scoring and Nurturing
      It helps you track potential customers (leads) and automatically scores them based on their activity so you can focus on the hottest prospects.
    • Multi-Channel Campaigns
      You can create and manage campaigns across email, social media, and even SMS, all in one place.
    • Analytics and Reporting
      Zoho provides detailed reports and analytics, helping you track the effectiveness of your campaigns and make data-driven decisions.

    Pricing

    Pricing starts at $10/month, making it an affordable option for small businesses to large enterprises.

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    Conclusion

    Choosing the right social media management software for agencies is crucial for maximizing efficiency and results.

    Whether you’re looking for advanced analytics, collaborative tools, or cost-effective scheduling, there’s a tool customized to your agency’s needs.

    Start exploring these tools to see which one fits your team best.

    With the right software, you can take your agency’s social media game to the next level.

    FAQ’s

    1. What Is the Best Social Media Management Tool for Agencies?

    Top tools include Social Champ, Hootsuite, Buffer, Sprout Social, and Agorapulse. The best choice depends on your needs, like scheduling, reporting, or team collaboration.

    2. How Do I Set Up a Social Media Management Agency?

    To start, define your services, research your audience, choose management tools, and create an online presence. Then, reach out to potential clients to build your client base.

    3. What Is a Social Media Management Agency?

    A social media management agency helps brands manage their social profiles, create content, engage followers, and track results across platforms.