Over 5.7 billion people are actively using social media worldwide. That’s a massive audience with countless potential customers, brand advocates, and of course, competitors.
Considering this, cutting through the noise and tracking what matters most for your brand can be challenging.
That’s where social media tracker tools and schedulers come in. These platforms provide the insights you need to dominate your social media strategy.
These tools can analyze your performance across multiple platforms and identify emerging trends to inform your content creation. They can even schedule posts in advance, freeing up your time to focus on core business activities.
We’ve compiled a comprehensive list of the top 20 social media tracker tools, carefully curated to fit a variety of needs and budgets.
Let’s get started on building your winning social media strategy!
What Is a Social Media Tracker?
A social media tracker is a digital tool designed to monitor, analyze, and report on various metrics and activities across social media platforms.
It enables businesses, marketers, and individuals to track the performance of their social media campaigns, posts, and overall presence.
By aggregating data from platforms like Facebook, Twitter, Instagram, LinkedIn, and others, a social media tracker provides insights into engagement rates, follower growth, reach, impressions, and other key performance indicators (KPIs).
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One of the primary functions of a social media tracker is to provide real-time analytics, allowing users to assess the effectiveness of their social media strategies quickly.
This includes monitoring interactions such as likes, comments, shares, and retweets, which helps understand audience preferences and behaviors.
Additionally, social media trackers often include sentiment analysis tools that gauge the public’s perception of a brand or campaign by analyzing the tone and context of user comments and mentions.
By continuously monitoring and analyzing social media activities, users can stay ahead of trends, adapt to changing audience needs, and enhance their overall social media presence.
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What Does a Social Media Tracker Do?
A social media tracker acts as your data analyst, keeping a watchful eye on your brand’s online presence. Here’s how these tools can be game-changers for your business:
Monitors Social Media Activity
A tracker monitors activities across various platforms, including posts, comments, likes, shares, and retweets. It provides a comprehensive overview of how content performs in real-time, allowing users to stay updated on engagement metrics and audience interactions.
Analyzes Engagement Metrics
A social media tracker helps users understand how their audience is engaging with their content by tracking metrics, such as likes, comments, shares, and click-through rates. This analysis reveals which types of posts are most effective and identifies patterns in audience behavior.
Tracks Follower Growth
You can also use trackers to monitor changes in follower count over time. This function helps users see the impact of their campaigns and strategies on audience growth and retention, providing insights into what attracts or deters followers.
Provides Sentiment Analysis
Many social media trackers include sentiment analysis tools that assess the tone of user interactions and mentions. Analyzing positive, negative, and neutral sentiments, these tools help gauge public perception of a brand, product, or campaign.
Conducts Competitor Analysis
Social media trackers often offer features that allow users to compare their performance with competitors. This includes benchmarking metrics, identifying strengths and weaknesses, and discovering industry trends to inform future strategies.
Generates Reports and Dashboards
You can also use these tools to generate customizable reports. Social media trackers also come with dashboards to facilitate data interpretation and sharing. These visual tools summarize key metrics and insights, making it easier for users to present findings to team members, clients, or stakeholders.
Monitors Hashtags and Keywords
Tracking tools also help users stay informed about relevant conversations and trends by tracking specific hashtags and keywords. This feature is particularly useful for identifying opportunities for engagement and ensuring content remains timely and relevant.
Optimizes Posting Schedules
These tools also analyze the best times to post content for maximum engagement. By identifying peak activity periods, these tools help users schedule posts when their audience is most active.
Manages Social Media Campaigns
Social media trackers often include tools for planning, executing, and monitoring social media campaigns. They help users monitor campaign progress, measure results, and make adjustments as needed to improve performance.
Supports Customer Service
Using social media trackers, users can respond promptly to customer inquiries and feedback by monitoring mentions and messages. This function enhances customer service efforts and helps maintain a positive brand image.
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Top 20 Social Media Tracker Tools for Agencies and Brands
Social media is a goldmine for big companies and ad agencies, but managing it can be a headache. Thankfully, there are tools that come to your rescue!
These platforms go beyond just posting. They listen in on online conversations to understand your audience and measure the impact of your social media efforts. Plus, some even let you schedule posts in advance, saving you precious time.
Here are the top 20 social media tracker tools to help you win at social media in 2024.
Social Champ
Social Champ offers a social media tracking suite that provides in-depth analytics for all your social media platforms. This tool allows you to compare and analyze engagement, reach, and other key metrics in one central location.
This comprehensive view helps you understand what content resonates best with your audience across different platforms.
Social Champ also incorporates social listening features. It can track mentions of your brand or relevant industry keywords. This way, you can stay informed about online conversations and emerging trends.
Additionally, Social Champ leverages AI to analyze historical data and suggest the optimal times to post for maximum engagement on each platform. This data-driven approach can be invaluable for optimizing your social media strategy and ensuring your content reaches the right audience at the right time.
social champ Brand24
Brand24 specializes in real-time social media monitoring and brand reputation management. It tracks brand mentions across social media, blogs, forums, and other online sources, providing sentiment analysis to gauge public perception.
This tool helps users identify influencers, track competitor mentions, and respond quickly to customer feedback.
brandwatch Talkwalker
Talkwalker is another social listening and analytics platform. It monitors social media, news, blogs, and other online content to provide insights into brand performance and industry trends.
The tool offers advanced analytics, including sentiment analysis and image recognition, making it ideal for large agencies and brands looking to deeply understand their audience.
talkwalker BuzzSumo
BuzzSumo focuses on content discovery and performance analysis. It helps users find the most shared content in their niche, track backlinks, and identify key influencers.
With its robust analytics, BuzzSumo enables users to understand what content resonates with their audience and refine their content marketing strategies accordingly.
buzzsumo Sendible
Sendible is an all-in-one social media management tool that offers scheduling, publishing, monitoring, and reporting features.
It supports multiple social media platforms and provides in-depth analytics to track engagement, audience growth, and campaign performance. Sendible also includes CRM features to manage interactions and build stronger customer relationships.
sendible Quintly (Facelift Data Studio)
Quintly, also known as Facelift Data Studio, is a social media analytics tool that provides detailed performance insights across various platforms. It offers customizable dashboards, benchmarking capabilities, and in-depth reports to help users understand their social media metrics tracker.
Quintly is ideal for agencies and brands looking to track their performance against competitors and industry standards.
facelift Cyfe
Cyfe is an all-in-one business dashboard that integrates social media analytics with other business metrics. It allows users to track and visualize data from multiple sources, including social media platforms, website analytics, and marketing campaigns.
Cyfe’s customizable dashboards make it easy to monitor key performance indicators (KPIs) and gain a holistic view of business performance.
cyfe SocialPilot
SocialPilot offers a suite of social media management tools, including scheduling, analytics, and team collaboration features. It supports various social media platforms and provides detailed insights into engagement, audience demographics, and post-performance.
SocialPilot is designed to help agencies and brands streamline their social media workflows and improve efficiency.
socialpilot Google Analytics
Google Analytics is a web analytics tool offering social media tracking capabilities. It helps users understand how social media traffic impacts their website performance, track conversions, and measure the effectiveness of social media campaigns.
By integrating social media data with website analytics, users can comprehensively understand their online presence.
google analytics Brandwatch
Brandwatch is a social listening and analytics platform that tracks brand mentions across social media, news sites, blogs, and forums.
It provides advanced analytics, including sentiment analysis and trend identification, to help users understand public perception and market dynamics. Brandwatch is ideal for brands looking to monitor their reputation and gain actionable insights.
brandwatch Keyhole
Keyhole is a real-time social media tracking tool that offers hashtag and keyword monitoring, influencer tracking, and campaign reporting.
It provides detailed engagement, reach, and sentiment analytics, helping users optimize their social media strategies. Keyhole’s intuitive interface and powerful features make it a popular choice for agencies and brands.
keyhole HubSpot
HubSpot is an all-in-one marketing platform that includes social media tracking and management features. It offers tools for scheduling, monitoring, and analyzing social media posts, along with comprehensive CRM capabilities.
Its integration with other marketing and sales tools makes it a great solution for agencies and brands looking to streamline their marketing efforts.
hubspot Sprout Social
Sprout Social is a leading social media management and analytics tool that offers scheduling, monitoring, and reporting features. It provides detailed insights into engagement, audience demographics, and campaign performance.
Sprout Social’s user-friendly interface and powerful analytics make it a popular choice for businesses of all sizes.
sprout social SocialBee
SocialBee offers a suite of social media management tools, including scheduling, analytics, and content curation features.
It supports multiple social media platforms and provides insights into engagement, reach, and post-performance. SocialBee is designed to help users streamline their social media workflows and improve efficiency.
socialbee Social Mention
Social Mention is a real-time social media search and analysis tool aggregating user-generated content from across the web. It provides insights into brand mentions, sentiment, and top keywords, helping users understand public perception and track trends.
It’s a great tool for monitoring brand reputation and staying informed about industry conversations.
socialmention Followerwonk
Followerwonk is a Twitter analytics tool that provides insights into follower demographics, engagement, and activity.
It helps users optimize their Twitter strategies by identifying key influencers, tracking follower growth, and analyzing tweet performance. Followerwonk’s detailed analytics make it a valuable tool for brands looking to enhance their Twitter presence.
followerwonk AgoraPulse
AgoraPulse is a comprehensive social media management tool that offers scheduling, monitoring, and analytics features.
It supports multiple social media platforms and provides insights into engagement, audience demographics, and post-performance. AgoraPulse’s user-friendly interface and robust features make it a popular choice for agencies and brands.
agorapulse Awario
Awario is a social media monitoring tool that tracks brand mentions and conversations across the web. It provides sentiment analysis, influencer identification, and real-time alerts, helping users stay informed about public perception and industry trends.
Awario’s powerful analytics make it a valuable tool for brands looking to monitor their reputation and engage with their audience.
awario NetBase Quid
NetBase Quid is a comprehensive social media analytics platform that provides deep insights into brand performance, consumer sentiment, and market trends. It offers advanced features like image recognition, predictive analytics, and competitive analysis.
NetBase Quid is ideal for large agencies and brands looking to gain a detailed understanding of their social media presence.
quid Iconosquare
Iconosquare is a social media analytics and management tool for Instagram and Facebook. It offers detailed insights into engagement, audience demographics, post-performance, and scheduling and monitoring features.
Its analytics make it a popular choice for brands looking to enhance their presence on these platforms.
iconosquare
These top 20 social media tracker tools provide various features and capabilities to help agencies and brands manage, monitor, and optimize their social media presence.
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Conclusion
In 2024, the landscape of social media tracking tools is more sophisticated than ever before. The top 20 social media tracker tools highlighted in this list offer a comprehensive range of features designed to meet the diverse needs of agencies and brands.
These tools empower users to gain deeper insights into their social media performance and audience engagement. By using these tools, organizations can optimize their social media strategies, improve their online presence, and drive more effective marketing campaigns.
Whether you are a small business or a large enterprise, investing in the right social media tracker tool is essential for staying ahead in the competitive digital landscape of 2024.
