15+ Most Popular Social Media Apps in 2023

Online communication has been transformed by social networking sites, which allow people to connect and communicate with others all over the world. These platforms offer a virtual environment where users may make profiles, share material, and have conversations with others who share their interests.

Social networking websites have become an essential element of contemporary communication, boosting connectivity and redefining how we connect and share in the digital age, from connecting with friends and family to learning about new communities and staying up to date on current trends.

Luckily we have a scheduling tool like Social Champ to manage all social media platforms at the same time.

20 Social Media Apps of All Time in 2023

Social media apps have revolutionized how we connect and interact online. These apps have become integral to our daily lives, allowing us to share moments, stay connected with friends and family, and discover new communities and interests.

With their intuitive interfaces, engaging features, and seamless user experiences, social media apps have created a global network where people can express themselves, find inspiration, and engage in meaningful conversations. They have transformed how we communicate, share information, and shape our digital identities, making them an essential part of the modern social landscape.

1. LinkedIn

   

   LinkedIn, a hub for professionals, is one of the most popular social media apps. A place for professionals to communicate, learn, and grow. With over 922 million members, it has a continually growing user base where businesses can reach professionals and create leads on LinkedIn quite easily.

   Here are some additional statistics about LinkedIn:

   • 4% of all people aged 18 and above worldwide have a LinkedIn account.
   • LinkedIn’s advertising audience reach grew by 11.4% over the past 12 months.
   • LinkedIn users typically spend about 17 minutes on the platform each day.
   • The most utilized social media site among job seekers is LinkedIn.

2. Facebook

   

   Facebook is a widely used social networking platform that connects people worldwide. Facebook users love videos, Reels on Facebook, with more than 4 billion video views daily.  It is considered in popular social media apps.

   Facebook postings have an engagement rate of 3.91% on average.

   These more figures are provided:

   • Over 1 billion Stories get posted every day across Facebook apps.
   • 8 billion people interact in Facebook groups every month.
   • 57% of brands feel Facebook stories effectively promote their products.
   • A video post increases interaction by 600% on Facebook.
   • 90% of Facebook users post native videos.
   • 85% of videos watched on Facebook are on mute.
   • 81% of businesses share videos on Facebook.

3. Tumblr

   

   Tumblr is a microblogging and social networking platform that allows users to post multimedia content and interact with others through comments and messages. It combines blogging with social features, creating a unique space for creative expression and community engagement.

   Here are some additional  facts about Tumblr:

   • The most popular Tumblr topics are art, fashion, music, and humor.
   • Tumblr users are more likely to be female and younger than users of other social media platforms.
   • Tumblr is an excellent platform for sharing creative content and connecting with like-minded people.

4. Instagram

   

   Instagram is a popular social networking platform focused on sharing photos and videos. It offers a visually-driven experience, allowing users to follow others, engage through likes and comments, and discover inspiring content from around the world.

   The platform has more than 1.6 billion members. Considered to be one of the top social media apps. The number of Instagram users has been overgrowing, and in the three months leading up to April 2023, the number of users that marketers can reach with Instagram ads increased by 310 million. This indicates that Instagram is currently among the most widely used social networking sites & the addition of IG Reels is a cherry on top, and its user base will probably continue to expand.

   If you are a business that wants to reach a large audience, Instagram is a great platform to advertise on. You can reach your target demographic and earn leads with Instagram ads.

   Here are some additional statistics about Instagram:

   • 3% of all people on Earth use Instagram today.
   • Instagram’s advertising audience reach grew by 23.5% over the past three months.
   • For Generation Z, Instagram is the most widely used social networking site.

5. Reddit

   

   Reddit is a social news aggregation and discussion platform where users can submit and discuss content across a wide range of topics. It features various communities called “subreddits” that cater to specific interests, fostering a diverse and interactive online community.

   Here are some additional statistics about Reddit:

   • The average Reddit user spends 9 minutes and 39 seconds on the platform.
   • 8% of Reddit users are male.
   • Following the 60/40 rule on Reddit is a good idea to build community and avoid bans.
   • 82% of Generation Z trust product or service reviews they find on Reddit.
   • Posts with less than 120 characters in their titles are more likely to reach up to 8,700 upvotes on Reddit.

6. YouTube

   

   YouTube is a video-sharing platform where users can upload, view, and interact with a vast array of video content. It serves as a hub for entertainment, education, and creative expression, with millions of users engaging with videos from around the world.

   This diversity of users makes YouTube a valuable platform for businesses that want to reach a broad audience. Companies can target their ads to specific age groups or demographics or use YouTube’s interest-based to contact users interested in their products or services.

   Benefits of YouTube for businesses:

   • Reach a broad audience: YouTube has a diverse user base, so businesses can target their ads to specific demographics or interests.
   • Increase brand awareness: YouTube is a great way to get your brand in front of potential customers.
   • Drive traffic to your website: YouTube videos can drive traffic by linking to them in the video description or the annotations.
   • Generate leads: By enticing visitors to join your email list or download your app, YouTube advertising can create leads.

   Additional statistics:

   • The average YouTube user spends 16 minutes and 44 seconds daily on the platform.
   • For Generation Z, YouTube is the most widely used social networking site.
   • The most popular categories on YouTube are entertainment, music, and education.

7. Twitter

   

   Twitter is a microblogging and social networking platform that enables users to post and interact with short messages called “tweets.” It serves as a real-time platform for news, discussions, and social engagement, with users sharing their thoughts, opinions, and updates in 280 characters or less.

   A multitude of factors have led to a reduction in the reach of Twitter’s advertisements. One of them is the platform’s intensifying rivalry with other social media sites like Instagram and TikTok. Additionally, Twitter has faced criticism for how it addresses hate speech and inaccurate information, which has made some advertisers hesitant to utilize the service.

   The decline in Twitter’s advertising reach is a significant concern for the company. Twitter relies heavily on advertising as a source of income; thus, a reduction in space might result in less money coming in. Twitter is working to address the decline in the distance, but it is still being determined whether the company will be able to reverse the trend.

   The Future of Twitter’s Advertising Reach

   It is difficult to say what the future holds for Twitter’s advertising reach. The company is facing challenges but is taking steps to address them. The company’s advertising reach could rebound if Twitter successfully manages these challenges.

   However, if Twitter cannot address these challenges, the decline in space could continue. Only time will tell what the future holds for Twitter’s advertising reach. However, the company is facing several challenges that could impact its advertising reach in the future.

8. WhatsApp

   

   WhatsApp is a widely used messaging app that allows users to send text messages, make voice and video calls, and share various media files. Marketers use WhatsApp to engage with customers directly, provide personalized support, send promotional messages, and facilitate convenient communication to build brand loyalty and enhance customer relationships.

   Here are some other interesting facts about WhatsApp:

   • Brian Acton and Jan Koum launched the app in 2009.
   • Only the sender and recipient may read messages sent using WhatsApp because it is end-to-end encrypted.
   • Text messaging, voice calls, video calls, group chats, and file sharing are just a few of WhatsApp’s functions.
   • WhatsApp is free, but businesses can pay for a premium subscription offering additional features like analytics and customer support.

9. Quora

   

   Quora is a popular question-and-answer website with over 300 million monthly active users. The platform is known for its high-quality content and its engaged user base.

   Marketers use Quora to establish authority and credibility by providing valuable answers to questions related to their industry. It helps drive targeted traffic, generate leads, and build brand awareness among a highly engaged and knowledge-seeking audience.

   61% of traffic on Quora originates from search engines. This means businesses can reach Quora users actively looking for information about their products or services.

   Quora users spend an average of 4:08 minutes on the site. This is a good indication that users are engaged with the content and are finding it valuable.

   Here are some additional  facts about Quora:

   • Quora has a high Domain Authority and Domain Rating. This means that the platform is considered a high-quality source of information, which can help businesses improve their search engine rankings
   • Businesses that use Quora Ads report a 4x conversion rate. This means that for every $1 they spend on Quora Ads, they generate $4 in revenue
   • Quora has over 400,000 topics. This means businesses can find a topic relevant to their target audience and reach them with their content.
   • Quora Ads can help B2B companies to reach their target audience. The platform allows businesses to target users based on their demographics, interests, and job titles.
   • Quora has overtaken LinkedIn in popularity. Businesses looking to reach professionals should consider using Quora as a marketing channel.
   • The most popular demographic on Quora is Americans and Indians. These two countries account for the majority of Quora’s user base.
   • Up to 5,000+ questions are posted each day on Quora. This means there is a constant stream of fresh content on the site, which can help businesses keep their target audience engaged.
   • Quora has a net worth of over $1.8 billion. This is a testament to the site’s popularity and value to businesses.

10. Snapchat

    

    Snapchat is a multimedia messaging app where users can share photos, videos, and messages that disappear after being viewed. Marketers use Snapchat to reach a younger demographic, leverage the app’s creative features and filters, and engage with users through short-lived content, sponsored lenses, and branded stories to build brand awareness and drive user engagement.

    However, because the company limits the use of its platform to people aged 13 and above, Snapchat’s ‘eligible’ use rate will likely be higher than these figures suggest. This is because many people under the age of 13 use Snapchat.

    Snapchat has a sizable, active user base and is a developing social media network. Businesses should consider adopting Snapchat as a marketing tool to connect with a younger demographic.

    Here are some additional facts about Snapchat:

    • Snapchat is particularly popular among Gen Z users.
    • Snapchat offers a variety of features that are popular with young people, such as Stories, Filters, and Lenses.
    • Businesses may reach their target audience with innovative and compelling content on Snapchat.
    • Snapchat Ads can be targeted by demographics, interests, and even location.
    • Snapchat is a cost-effective way to reach a large audience

11. Telegram

    

    Over 550 million people use the popular chat app Telegram each month. It is valued at $30 billion and is ranked 9th in terms of global social platform popularity.

    Telegram is a cloud-based instant messaging app that emphasizes security and privacy. Marketers use Telegram to reach a large user base, create groups and channels for targeted messaging, and leverage features like bots and stickers to engage with the audience, promote products/services, and share valuable content in a secure environment.

    In October 2021, when Facebook and Instagram were down, Telegram saw a jump in 70 million users. The app is a popular alternative to other messaging apps known for its security and privacy features.

    Here are some additional statistics about Telegram:

    • There are several capabilities available in Telegram, including voice calls, file sharing, and group chats.
    • An end-to-end encrypted messaging service called Telegram is used.
    • Telegram is a free app that is available on all major platforms.
    • Businesses can use Telegram to reach a large audience with targeted marketing campaigns.

12. Pinterest

    

    Users can find and bookmark ideas on the well-known social media site Pinterest. It ranks as the 14th most popular social media platform in the world, with over 463 million active monthly users.

    Pinterest is a visual discovery and bookmarking platform where users can discover and save ideas and inspiration. Marketers use Pinterest to showcase products/services through visually appealing content, drive website traffic, and tap into a highly engaged audience seeking ideas and inspiration for various interests, making it ideal for brand promotion and generating leads.

    The platform is popular for people looking for inspiration, whether for home decor, fashion, recipes, or travel.  It allows users to create boards organized by topic and share them with others. Pinterest also helps businesses to reach their target audience.

    Here are some additional  facts about Pinterest:

    • Ben Silbermann, Evan Sharp, and Paul Sciarra created Pinterest in 2010.
    • Pinterest is headquartered in San Francisco, California.
    • Pinterest is available on the web, as well as on iOS and Android devices.
    • The platform’s revenue comes from advertising.
    • Users can find inspiration for their hobbies on Pinterest, a visual discovery tool.
    • Pinterest users can create boards to organize their pins, images, or videos that they find interesting.
    • Businesses frequently use Pinterest to connect with their target market.
    • Pinterest offers a variety of advertising options, such as promoted pins and promoted accounts.

13. Discord

    

    Discord is a popular chat platform with over 154 million monthly active users in 2023. The platform has grown significantly recently to be in new social media apps with 50 million new users joining in 2021 alone.

    Various communities, such as artists, musicians, and entrepreneurs, use the platform.

    Discord has many features, such as voice chat, text chat, and file sharing, that make it a well-liked platform for communication. The platform is also cost-effective for both individuals and organizations because it is free to use.

    Discord has a sizable and active user base and is a developing platform. Businesses that wish to sell to a larger audience could think about using Discord.

    Here are some additional details about statistics:

    • Discord is a free platform, but users can purchase a paid subscription for additional features, such as custom emojis and server boosts.
    • As a secure platform with end-to-end encryption for voice and text chat.
    • It is available on all major platforms, including desktop, mobile, and web.
    • Businesses can use Discord to create custom servers for their employees, customers, or partners.
    • Considered to be popular chat platform with over 154 million monthly active users.
    • Significant growth has been seen recently, with 50 million new users joining in 2021 alone.
    • Most Discord users are active in the United States, with an average user spending 280.6 minutes (approximately 5 hours) on the platform each month.
    • The platform is for more than just gamers. 78% of Discord users claim to use the app for non-gaming activities.
    • It has many features, such as voice chat, text chat, and file sharing, that make it a well-liked platform for communication.
    • Discord is a free platform, but users can purchase a paid subscription for additional features, such as custom emojis and server boosts.
    • It is a secure platform with end-to-end encryption for voice and text chat.
    • It is available on all major platforms, including desktop, mobile, and web.
    • Businesses can use Discord to create custom servers for their employees, customers, or partners.

14. WeChat

    

    WeChat is a multi-purpose messaging, social media, and mobile payment app widely used in China. Marketers use WeChat to reach a massive Chinese audience, leverage its various features like Official Accounts, Mini Programs, and WeChat Pay, and engage with users through personalized messaging, promotions, and integrated e-commerce, creating a comprehensive marketing ecosystem.

    WeChat is here to stay. The app’s user base is sizable, active, and continually changing to satisfy user needs.

    Here are some additional  facts about WeChat:

    • WeChat is a versatile program that may be used for a variety of operations, including phoning, sending money, making payments, scheduling transportation, and placing food orders.
    • It is owned by Tencent, one of the largest technology companies in China.
    • WeChat is available in over 20 languages.
    • It is a popular platform for businesses to reach Chinese consumers.

15. Messenger

    

    Messenger is a messaging platform owned by Facebook that allows users to send text messages, make voice and video calls, and share media files. Marketers use Messenger to provide instant customer support, send targeted messages and promotions, and create chatbots for automated interactions, enabling personalized and convenient communication with customers to drive engagement and conversions.

    Here are some additional facts about Messenger:

    • Meta, the parent company of Facebook, owns Facebook Messenger.
    • Facebook Messenger is available on all major platforms, including iOS, Android, and desktop.
    • Facebook Messenger offers a variety of features, including text messaging, voice calling, video calling, and file sharing.
    • Businesses can use Facebook Messenger to reach their customers with targeted advertising campaigns.

16. Twitch

    

    Twitch is a live streaming platform primarily focused on video game streaming, esports, and creative content. Marketers use Twitch to reach a highly engaged gaming community, collaborate with influencers, and advertise products/services through sponsorships, branded content, and interactive campaigns, tapping into the platform’s niche audience and fostering brand loyalty among gamers.

    Here are some additional details about Twitch:

    • Emmett Shear and Justin Kan started Twitch in 2011.
    • Amazon owns Twitch.
    • Twitch is available on all major platforms, including desktop, mobile, and console.
    • Twitch is a popular platform for businesses to reach gamers.

17. Clubhouse

    

    Clubhouse is an audio-based social networking app that allows users to participate in live conversations and discussions. Marketers use Clubhouse to connect with industry professionals, host virtual events, and engage in thought leadership, leveraging the platform’s exclusivity and real-time interactions to build networks, showcase expertise, and establish brand authority.

    Here are some additional details about Clubhouse:

    • The Clubhouse is an invite-only app, contributing to its exclusivity and popularity.
    • It is available on iOS and Android devices.
    • Clubhouse has been criticized for its lack of diversity and its focus on celebrity culture.
    • Clubhouse faces competition from other social audio apps like Twitter Spaces and Spotify Greenroom.

    The Clubhouse is a social audio app that has seen a decline in active users since its peak in 2021. The app currently has 3.5 million active users, down from a peak of 28.2 million in February 2021.

    Clubhouse has been used by several celebrities, including Elon Musk, Oprah Winfrey, Drake, Kevin Hart, and Chris Rock. These celebrities have hosted conversations on the app, attracting millions of listeners.

    The future of Clubhouse is uncertain, like all social media apps, but the app has the potential to be a significant player in the social audio space. The app’s unique format has attracted a large and engaged user base, and the potential for celebrity-hosted conversations is a significant draw.

    Here are some additional details about Clubhouse:

    • The Clubhouse is an invite-only app, contributing to its exclusivity and popularity.
    • The Clubhouse is available on iOS and Android devices.
    • Clubhouse has been criticized for its lack of diversity and its focus on celebrity culture.
    • Clubhouse faces competition from other social audio apps like Twitter Spaces and Spotify Greenroom.

18. Minds.com

    

    Minds.com is an open-source social networking platform that focuses on privacy, freedom of speech, and user data ownership. Marketers use Minds.com to connect with an audience seeking alternative social media platforms, promote content without censorship limitations, and engage with users who value privacy and decentralized networks, fostering a community of like-minded individuals.

    The future of minds.com remains uncertain; however, the platform possesses the potential to emerge as a significant contender in the social media landscape. Its unique format has garnered a large and engaged user base, with the appeal of celebrity-hosted conversations serving as a prominent attraction.

    Here are some additional details about minds.com:

    • Minds.com operates on an invite-only system, contributing to its exclusivity and popularity.
    • The platform is accessible on both iOS and Android devices.
    • Minds.com has faced criticism for its lack of diversity and emphasis on celebrity culture.
    • Competitors in the social media space include apps like Twitter Spaces and Spotify Greenroom.

19. V.K

    

    VK (formerly known as VKontakte) is a popular social networking platform in Russia and other Eastern European countries. Marketers use VK to access a large user base, engage with the Russian-speaking audience, and run targeted advertising campaigns, leveraging VK’s features like communities, music streaming, and messaging to reach a diverse demographic and expand brand presence in these regions.

    Despite the decline in all social media apps, V.K. has garnered millions of registered users. The platform’s popularity extends beyond its home country of Russia, attracting international users from diverse backgrounds.

    V.K. offers a wide range of features and services, allowing users to connect with friends, share content such as photos and videos, join communities based on shared interests, and explore various forms of entertainment.

    Here are some additional details about V.K.:

    • The platform provides multi-language support, enabling users from different regions to engage and interact with each other.
    • It has developed mobile applications for both iOS and Android devices, making them accessible and convenient for users on the go. These apps have contributed to V.K.’s widespread adoption and usage.
    • However, It has faced challenges and controversies, including concerns related to user privacy and copyright infringement. The platform has taken steps to address these issues and improve user experience and security.
    • In the competitive landscape of social networking platforms, It faces competition from various domestic and international platforms. Despite the challenges, VK remains a significant player in the social networking arena, with a dedicated user base and the potential for further growth

20. TikTok

    

    TikTok is a video-sharing social media platform where users can create and discover short-form videos. Marketers use TikTok to reach a young and highly engaged audience, leverage its viral nature and creative features, and run influencer campaigns and branded content to build brand awareness, engage users, and tap into the platform’s trend-driven culture.

    TikTok has become an integral part of many people’s lives. It is used for entertainment, communication, and self-expression. The app’s short-form videos make it easy for users to share their thoughts and experiences with others. TikTok is also a popular platform for businesses to reach younger consumers.

    Here are some additional statistics about TikTok:

    • ByteDance, a Chinese technology company, owns TikTok.
    • TikTok is available in over 150 countries and regions.
    • TikTok’s most popular videos are often lip-syncs, dance challenges, and comedy sketches.
    • The platform has been criticized for its privacy policies and for the spread of misinformation on the platform.
    • Despite these criticisms, TikTok remains a popular social media platform. The app’s user base is large and active, and it is continually changing to satisfy user needs. TikTok is here to stay, and it will be interesting to see how the app evolves in the years to come.

3 Most Popular Social Media Scheduling Tools in 2023

1. Social Champ

   

   Social Champ is a comprehensive social media management tool designed to assist businesses and individuals in effectively managing their online presence across multiple social media platforms. It provides an extensive array of functionalities such as scheduling posts, curating content, analyzing data, and generating reports.

   With over 50,000 users, Social Champ is a highly popular social media management tool known for its ease of use and affordability, catering to businesses of all sizes.

   Highlighted below are some key features of Social Champ:

   • Social Champ enables users to schedule posts in advance, automating their social media marketing efforts. Posts can be scheduled for individual platforms or multiple platforms simultaneously.
   • Users can curate content from external websites and social media platforms, which can then be scheduled for posting on their own social media accounts. Content can be sourced from industry-relevant websites and blogs, and trending hashtags can be suggested.
   • The tool supports scheduling posts on various platforms, including Facebook, Twitter, LinkedIn, Pinterest, Google Business Profile, YouTube, TikTok, Mastadon, and Instagram.
   • Social Champ provides detailed analytics on social media performance, allowing users to track progress, identify areas for improvement, and optimize their marketing campaigns. Additionally, it offers a centralized location to manage social media messages and comments.
   • Users can generate reports on their social media performance, which can be shared with their team, clients, or stakeholders.

   Social Champ empowers businesses of all sizes to enhance their social media presence. Its user-friendly interface facilitates a smooth onboarding experience, and the availability of a free plan allows users to explore its capabilities and benefits. For those requiring additional features, the paid plans offer affordability and expanded functionalities.

2. StatusBrew

   

   StatusBrew is an all-in-one social media management tool that helps businesses of all sizes to manage their social media presence. It offers a wide range of features, including social media scheduling, content curation, hashtag suggestions, social inbox, and analytics.

   StatusBrew is easy to use and affordable, making it a great option for businesses of all sizes app for social media management. It also offers advanced analytics, custom reports, and collaboration features, making it a powerful tool for businesses that want to track their social media performance and collaborate with team members.

   If you are looking for a powerful and affordable social media management tool, then StatusBrew is a great option.

   Here are some of the benefits of using StatusBrew:

   • StatusBrew has a user-friendly interface that makes it easy to get started.
   • The tool offers a free plan that is a great way to get started, and the paid plans are very affordable.
   • StatusBrew offers advanced analytics that allow you to track your social media performance in detail.
   • You can create custom reports to track your social media progress.
   • StatusBrew allows you to collaborate with team members on social media campaigns.

3. CoSchedule

   

   CoSchedule is an app for social media management that helps businesses of all sizes to manage their social media presence. It offers a wide range of features, including social media scheduling, content curation, hashtag suggestions, social inbox, analytics, and collaboration.

   CoSchedule is easy to use and affordable, making it a great option for businesses of all sizes. It also offers advanced analytics, custom reports, and collaboration features, making it a powerful tool for businesses that want to track their social media performance and collaborate with team members.

   Some of the benefits of using CoSchedule include:

   • CoSchedule has a user-friendly interface that makes it easy to get started.
   • CoSchedule offers a free plan that is a great way to get started, and the paid plans are very affordable.
   • It offers advanced analytics that allow you to track your social media performance in detail.
   • You can create custom reports to track your social media progress.
   • CoSchedule allows you to collaborate with team members on social media campaigns.

Conclusion

The world of social networking continues to evolve, offering a plethora of platforms that cater to various interests and demographics. Social media apps provide vast opportunities for individuals and businesses to connect, engage, and share content in innovative ways. Alongside these platforms, scheduling tools like Social Champ has become essential for effective social media management. These tools streamline the process of planning and scheduling content, providing valuable analytics and insights to optimize social media strategies.

Frequently Asked Questions