Instagram is an uncrowned king of connecting more than 1.2 billion audiences– as it is the best photo-sharing application globally.
With more than a billion active monthly users, Instagram has put forward a solid reason for its growing popularity.
And now, when we already know the statistics of its audience and usage, it is pretty safe to say that using a business account is truly an intelligent approach.
The platform’s latest features are super accessible and can help you grow your business like never before.
That is why I have put together a complete guide on how to use Instagram for business.
So, let’s dig in without any further ado.
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Short Summary
- Service-based and B2B businesses can significantly benefit by optimizing their Instagram profile and creating timely campaigns.
- Instagram offers powerful business tools like insights, analytics, Instagram ads, post scheduling, and Instagram shopping.
- To set up a business profile, switch from a personal to a business account, select a relevant category, add contact details, and confirm the setup.
- Engaging content, regular interaction with followers, and strategic use of Instagram’s features will help businesses grow their presence and audience.
- Using tools like Social Champ can enhance Instagram business management, track performance, and schedule posts for consistent engagement.
- Collaborating with influencers and promoting across multiple platforms can increase brand visibility and attract new followers.
- Key strategies for success include optimizing the profile, creating diverse content, leveraging insights, and maintaining strong customer engagement.
5 Essential Steps to Use Instagram for Business Success
Instagram’s immense rise and popularity among Gen Z has made the platform pretty note-worthy.
The platform heavily emphasizes photos, reels, IGTVs, and stories.
And this is why businesses nowadays need to work on the marketing strategy revolving around Instagram’s trends.
Service-based brands and B2B businesses can benefit from this platform by creating marketing campaigns and running them timely.
They can optimize the profile, create stellar content, and distribute it across the platform.
As long as you follow this guide, you can grow your audience on the platform and engage with your followers.
Check out the top 7 Instagram business categories below with their massive hits in the industry.
The above-posted infographic shows how these business categories have been performing on Instagram and how their sales shoot in the meanwhile.
Your business can also make headlines the same way if you follow this guide step-by-step.
So, let’s go ahead.
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Create an Instagram Business Profile
Instagram accounts are divided into three categories;
- Personal (private) account
- Creator account
- Business account
Creator and business accounts are the types of professional accounts offered by the platform.
Influencers, bloggers, content creators, and social media managers can use these accounts to set up a business profile.
To set up a business account on Instagram, you need to switch from your personal profile to Instagram for business, and here is how to do it.
- Go to your profile and tap Menu in the top right-hand corner.
- Tap Settings> Account> Switch to a professional account.
- Tap Continue.
- Select a category for your business and tap Done.
- Tap OK to confirm> Tap Business> Next.
- Add contact details and tap Next.
- Tap X in the top-right corner to return to your profile.
By creating an Instagram business profile, you will get access to some super-helpful features like;
- Account insights and analytics.
- Instagram advertising.
- Ability to connect with a scheduling tool.
- Access to branded content tools and sponsored posts.
- Instagram shopping.
Each feature can help your brand get the most out of its presence on Instagram.
Switch to a Professional Account on Instagram
Instagram allows users to switch from a personal account to a professional one, which provides access to a range of business-focused features.
By doing so, your account can take advantage of powerful tools that help with growth, marketing, and audience engagement.
Open Settings
Start by going to your Instagram profile. In the top-right corner, tap the three horizontal lines (Menu) to open the options menu.
Select Account
From the Menu, tap “Settings” to open the settings page. Next, scroll down and tap on “Account” to see account-related options.
Switch to Professional Account
In the “Account” section, you will see the option to “Switch to a Professional Account.” Tap on this to begin the process of switching your account type.
Once you’ve switched to a professional account, you’ll unlock access to features like insights and analytics, Instagram ads, and the ability to schedule posts using a tool, which can help you manage your business presence more effectively.
Choose a Category for Your Business
After switching to a professional account, Instagram will ask you to select a category that best describes your business.
This helps users understand the type of business you run and allows Instagram to offer more relevant features to help you grow.
- Select the CategoryA list of categories will appear, ranging from “Retail” to “Personal Blog,” “Health & Beauty,” “Fitness,” “Food & Drink,” and more. Choose the one that most accurately represents your business.
- Tap DoneOnce you’ve selected your category, tap “Done” to save your choice. This step ensures your account is set up in a way that reflects your business type, unlocking relevant features.
Choosing the right category helps Instagram recommend tools that fit your business needs, making it easier for you to connect with your target audience and grow your presence.
Add Contact Details
Once you’ve selected a category for your business, Instagram will prompt you to provide contact information.
This is an essential step as it ensures your customers can easily get in touch with you, whether for inquiries, support, or business opportunities.
- Enter Contact Information
You’ll be asked to provide a valid email address, phone number, and physical address (if applicable). This allows customers to contact you through multiple channels directly from your profile. - Tap Next
After filling in your contact details, tap “Next” to move forward. Your contact information will be displayed on your business profile, making it easier for customers to reach you.
By adding your contact details, you ensure that your business is easily accessible and trustworthy, which can help build a stronger connection with your audience.
- Enter Contact Information
Finalize Setup
After entering your contact details, you’ll be asked to confirm the information you’ve provided.
Once confirmed, you can finalize the setup and return to your profile.
Your Instagram business account will now be live, offering you access to a range of powerful features.
These include detailed insights and analytics, allowing you to track your engagement and audience growth.
Additionally, you will be able to utilize Instagram’s advertising options, connect to scheduling tools, and even access Instagram shopping, among other business tools.
With these features, your brand will be equipped to take full advantage of Instagram’s capabilities for business growth and engagement.
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Why Use Social Champ to Track Instagram Analytics
I always recommend using Social Champ to track analytics specially when it comes to Instagram for business.
The powerful tool helps you connect multiple social media platforms in a super affordable pricing package.
Along with their pricing plans, a freemium plan is also available where you can add up to 3 social profiles and use all the features for absolutely free.
You can automate your social media scheduling and posting from a single dashboard and monitor their performance.
You can connect your Instagram profile and track your published posts in the future.
This way, you would be able to keep an eye on your published content and can check it for engagement, reach, likes, comments, and share.
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Strategies for Boosting Business
Once your business profile is set up, these strategies can help make the most of Instagram for business:
- Optimize Your Profile: Use a clear brand logo as the profile picture, keep your bio informative with keywords, and link to your website or latest promotion. Also, add relevant action buttons like “Book Now” or “Contact Us.”
- Create Engaging Content: Develop a content plan with diverse formats like carousel posts, videos, and stories that align with your brand identity. Utilize tools like Canva or Snapseed to enhance visuals and maintain a cohesive aesthetic.
- Leverage Instagram Insights: Regularly monitor insights to understand your audience’s behavior, peak engagement times, and high-performing content. Adjust your strategy based on what resonates most with your audience.
- Engage with Your Audience: Respond promptly to comments and DMs to build strong customer relationships. Social Champ’s Social Inbox feature can streamline this process, ensuring consistent and timely communication.
- Collaborate and Promote: Partner with influencers or brands that align with your values. Promoting posts and running ad campaigns across connected platforms can amplify your reach and attract new followers.
These steps and strategies collectively help optimize your Instagram business presence, leading to higher engagement and better business outcomes.
Verdict
Instagram is growing rapidly, and without taking a break, that’s how your Instagram for business marketing should be on the platform.
This guide about Instagram for business can develop a significant following and boost your sales.
Follow the points, and let me know if this guide helped you get started!
Ready to take the chance?🚀Good luck! 😄
People Also Ask
1. Is Instagram for Business Free?
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3. Are There Any Tools to Use Instagram for My Business?
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