Are you tired of scrolling through social media feeds filled with promises of life-changing hacks that seem too good to be true? You are not alone! Whether it’s 5-minute Crafts or Blossom, these accounts flood our screens with quick-fix solutions and ‘one weird trick’ promises that leave us intrigued yet skeptical.
But wait a minute. While some hacks might be genuine gems, others raise more eyebrows than a surprised cat. But the million-dollar question remains the same ‘How do these accounts manage to capture the attention of millions of people?’
Of course, such accounts know the drill to intricate their audience, and some precious social media hacks are doing wonders.
Sure, you might have fallen into the rabbit hole of questionable hacks, but I am here to sift through the noise and unearth some real treasures that can turbocharge your business. While scrolling through my endless feed and exploring multiple hacks, here I have compiled some amazing gems (I mean, social media hacks) that can make your business 2x easier.
So, let’s cut through the clutter and discover the social media hacks that will make your entrepreneurial journey twice as smooth.
Psst…
I just wanted to spill some tea before we got our ducks in a row. If you are juggling multiple accounts, you need to take a deep breath, switch to a social media management tool, and see how your business escalates.
Now, let’s get back to social media hacks!
20+ Social Media Hacks for Success in 2024
Staying ahead requires a savvy approach, and these 20+ hacks are your key to achieving greater engagement, visibility, and success in 2024. From content optimization to audience engagement strategies, let these tips propel your online presence to new heights.
Optimize your Profile Bio
Optimizing your profile bio is super important for conveying your brand identity effectively and concisely. Consider it your digital elevator pitch (and that one mighty social media life hack); you have just a few seconds to make a lasting impression.
For instance, take Airbnb’s bio: ‘Belong anywhere’ or ‘Where to next?’
Airbnb instagram This simple yet powerful statement encapsulates the essence of their brand, emphasizing inclusivity and community. Similarly, Nike’s bio, ‘Just Do It,’ says a lot about their belief in empowerment and determination.
Emphasis More on Video Content
With content trends fluctuating every year, one thing remains constant: video content. Highlighting the importance of video content is crucial in today’s digital landscape.
Take, for instance, the success of Tasty, Buzzfeed’s food-focused brand. Their short, visually appealing recipe videos have transformed how we consume cooking content online, making it entertaining and informative.
Similarly, GoPro has capitalized on the power of video to showcase real-life adventures captured by their cameras, inspiring audiences to live boldly and embrace adventure and use such videos as social media hacks.
Focus on The Platforms That Matter
Focusing on the social media platforms that truly matter can make all the difference in your online presence. For example, Instagram’s visual-centric platform has become a hub for brands to showcase their products and engage with their audience through stunning imagery and short videos. With its bite-sized, highly shareable video content, TikTok’s explosive growth has made it a prime platform for reaching younger demographics.
@addpleasecomedi355 #humour #coz #Home #كرتون #memestiktok😅🙈😅 #comedia #fyp #moive #moive #moana #cartoon #دويتو #carton #virall #storyforkids #cartoontiktokvideo #animationmovies #2024 #tiktok #Home #فلبينيه_حلوه #flbeen ♬ الصوت الأصلي – comedia and cartoon(منوعات) You need only strategically invest your time and resources into platforms that align with your target audience and brand objectives. This will maximize your impact and connect you with your followers where they are most active.
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Collaborate with Micro-Influencers
Among the other social media hacks, this hack can do wonders. Collaborating with micro-influencers can be a strategic move for your brand’s social media efforts. Consider the success of Glossier, a beauty brand that frequently partners with micro-influencers known for their skincare expertise, such as skincare blogger @itsnicoleelise.
Their collaborations result in authentic product recommendations that resonate with their engaged audience. The partnership also aligns with their values and reaches an audience that is passionate about their skincare routines.
View this post on InstagramSame Profile Picture on All Networks
Consistency is key to your brand’s online presence, and using the same profile image across all social media networks can significantly enhance recognition and trust.
For instance, Starbucks maintains uniformity by featuring its iconic green logo, a stylized image of a twin-tailed mermaid. This consistent branding strategy ensures instant recognition for Starbucks, whether users encounter their profile on Facebook, Twitter, or any other platform.
starbucks profile The brand knows the exact drill to reinforce its brand identity and strengthen its connection with consumers, fostering a sense of familiarity and trust. This cohesive approach streamlines brand recognition and contributes to a seamless user experience, as followers can easily identify and engage with Starbucks across various social media channels.
Use Polls and Quizzes
Adding polls and quizzes to your social media hacks is a smart move. Take Buzzfeed, for example. They are always throwing up fun polls and quizzes on Instagram and Facebook. You will see stuff like, ‘What recipe should we cook next?’ or ‘Do you know your spices?’
Buzzfeed polls The social media brand utilizes Facebook polls and quizzes on platforms like Instagram and Facebook to interact with its audience in a fun and interactive way. It often creates polls asking its followers to vote on their favorite recipes or quiz them on their cooking knowledge to encourage participation.
A Strong Use of Conversational Language
Using conversational language in your social media content is key to connecting with your audience authentically. You know the tone you use when chatting with your friends. Well, that’s the vibe you want to bring to your posts.
wendys Forget the fancy jargon and stiff formalities; just be real. Take Wendy’s Twitter account, for example. The brand is famous for its sassy, laid-back tone, and it totally works for them. The brand is not afraid to crack jokes or engage in friendly banter with its followers. And you know what? People love it!
So, next time you draft a post, imagine you are chatting with a friend over coffee. Keep it casual and real, and watch your audience connect with you on a whole new level.
Start your OWN Hashtag
Start your own social media hashtag; it’s like creating your own little corner of the social media world! Think of something catchy and unique to your brand or campaign, like #DreamyDesserts or #AdventureAwaits. Then, encourage your followers to use it when they share related content.
It’s one of the fantastic social media hacks to build community, track engagement, and make your brand stand out in the crowded social media landscape. Plus, who knows? Your hashtag might just go viral!
Redbull Take, for instance, Red Bull’s #GivesYouWings or Nike’s #JustDoIt; these hashtags have become iconic and instantly recognizable, helping to solidify their brands’ identities and engage their audiences.
Use Animated GIFs
Have you ever considered jazzing up your social media posts with some animated GIFs? I mean, why be a boring sloth and post those dull, static posts? Try to make your followers’ feeds vibrant and funny with cool animated GIFs.
GIFs are short, looping animations that add a touch of fun and personality to your posts. Just imagine scrolling through your feed and coming across a GIF that perfectly captures the vibe you are going for – we call this instant engagement! So why not give it a try?
For example, check out how Netflix uses GIFs from their shows to engage their audience on Twitter. These short, humorous animations promote their content and create a sense of connection with their followers.
EVERYONE GO WATCH GIRLS5EVA ITS ONE OF THE FUNNIEST SHOWS EVER AND I LITERALLY BINGED ALL THREE SEASONS IN THREE DAYS!!! pic.twitter.com/y25e7W19Re
— stan dorothy loudon 🎀 (@caroleescarmelo) March 16, 2024
Related Article: How to Prove (and Improve) Your Social Media ROI
Invest in Chatbots
Investing in chatbots for marketing is like hiring a 24/7 virtual assistant for your business! These automated messaging tools can handle customer inquiries, provide instant responses, and even guide users through purchasing decisions – all without requiring human intervention. Take, for example, Sephora’s chatbot on Facebook Messenger. It offers personalized product recommendations, helps users find nearby stores, and even provides makeup tutorials based on user preferences.
Sephora Utilize Facebook and Instagram Stories
Have you ever tried out Facebook and Instagram Stories? Well, every mid, small, and large business is totally into it, too, sharing sneak peeks, product demos, and behind-the-scenes moments. Just think about how your favorite brands use Stories to show off their latest products or share customer testimonials.
For instance, Starbucks gives you a glimpse into its coffee-making process, and Nike shares inspiring athlete stories.
Starbucks Integrate Your Website
Transforming your social platforms into shopping channels is like bringing the mall directly to your followers’ fingertips! With features like Instagram Shopping and Facebook Marketplace, you can showcase your products in a visually appealing way and make it super easy for your audience to shop without ever leaving the app.
Just picture it: scrolling through your feed and stumbling upon a gorgeous dress or a must-have gadget, with a simple tap leading you straight to the checkout page. Brands like Fashion Nova and Etsy are masters at this, seamlessly integrating their products into their social media posts and stories. So why not jump on the bandwagon?
Etsy Pin Your Most Popular Content
Have you ever considered pinning your most popular content? It’s like putting your best stuff front and center for everyone to see! Whether it’s a top-performing post, a heartwarming customer testimonial, or an eye-catching product showcase, pinning it to the top of your profile is a smart move.
Just take a look at how famous fashion advocate @venetialamanna pins their most captivating and most viewed content. It’s a great way to keep your top-notch content in the spotlight and make a lasting impression on your audience.
fashion Schedule Your Social Media Posts
Scheduling your social media posts is like having a virtual assistant to keep your content flowing smoothly, even when you’re busy. Tools like Social Champ or Hootsuite let you plan and automate your posts in advance, ensuring they go live at optimal times.
Social Champ Just look at how brands like Starbucks or Nike use scheduling to maintain a consistent presence and reach their audience when they’re most active. So why not streamline your social media strategy by scheduling your posts ahead of time? It’s an efficient way to stay organized and keep your audience engaged without any hassle.
Post at the Right Time
Posting at the right time is a crucial social media hack. It’s all about sharing your content when your audience is most active. Keep track of peak engagement times and schedule your posts accordingly. Brands like Amazon and The New York Times nail this strategy, ensuring their updates reach maximum visibility. So, optimize your social media game by timing your posts strategically. It’s a great way to boost your reach and engagement.
You can check the best time to post on multiple platforms and post your content for higher visibility. Tools like Social Champ come with handy features, such as AI-powered best time to post, which helps you post at certain times of the day when your audience is most likely to be active.
Cross-Platform Promotion
Cross-platform promotion is a smart move. It’s about leveraging your presence on one social media platform to promote your content or profiles on other platforms. For instance, sharing your Instagram posts on Twitter or Facebook can help increase visibility and reach across different audiences.
Lots of brands do this to promote their brand and connect with followers across different platforms simultaneously. It’s an easy trick to boost your online presence and drive traffic to all your social media accounts.
Twitter Lists
Twitter lists are a neat way to organize your followers into small groups. This feature helps you stay organized and keep track of what’s happening in your Twitterverse. You can create lists for different topics, interests, or even specific people you want to follow closely. For example, you could have a list for industry news, another for your favorite influencers, and maybe one for your close friends and family.
Twitter lists So, when using Twitter lists, you can streamline your feed and focus on the content that matters most to you. It’s a simple yet effective tool for staying engaged and connected on Twitter.
Jump on the Bandwagon
Do you know what’s a smart move for your brand? Jumping on those trending topics! Keep an eye on what’s hot and join the chatter with your own spin. Let’s say it’s #NationalPetDay, you could share adorable pet photos from your community or run a contest for the cutest pet picture.
Brands like Oreo are experts at this. The brand often joins conversations around trending events or holidays with clever and relevant content, which keeps its followers engaged. So next time you see something trending, don’t just scroll past. Get in on the action and give your brand some extra visibility!
View this post on InstagramRepurpose your Content
Repurposing popular content is like giving your greatest hits a second life! Take what’s already worked well, like top-performing blog posts, videos, or infographics, and tweak them for different platforms or formats.
For example, turn a blog post into a series of social media posts or transform a video into a podcast episode. It’s one of the smart social media hacks to get more mileage out of your best stuff and reach new audiences without starting from scratch. Plus, it’s a clever tactic to maximize your brand’s presence on social media.
Create AR Lenses
Have you ever considered creating your own augmented reality (AR) lens? It’s like adding magic to your brand’s online presence! With AR technology, you can design interactive filters or effects that users can use in their photos and videos on platforms like Instagram or Snapchat.
Borrowing a leaf from National Geographic, a brand that developed an AR lens that allowed users to explore ancient civilizations by overlaying historical artifacts onto real-world environments, providing an immersive educational experience.
Natgeo AR A/B Test Your Social Media Posts
Fine-tune your content to see what resonates best with your audience!
With AB testing, you can try out different variations of your posts, such as different headlines, images, or call-to-action buttons, and see which ones perform better. For example, you can test two tweet versions to see which gets more clicks or retweets. Yes, it’s one of the other social media hacks that optimize your social media strategy and maximize your engagement.
Use the Paid Advertising Method
It’s high time to put your message directly in front of the people who are most likely to be interested in what you have to offer! With paid ads, you can target specific demographics, interests, and behaviors to ensure your message reaches the right people at the right time.
For example, if you sell fitness equipment, you can target fitness enthusiasts or people interested in healthy living. It’s a powerful way to maximize your reach and get the most bang for your buck. So why not try it and see how paid advertising can help grow your business?
Give a Shot to LinkedIn Publisher
Ever considered publishing on LinkedIn? With LinkedIn Publishing, you can share industry insights, thought leadership articles, or even personal anecdotes to showcase your expertise and build your professional brand. For example, you could share your experiences navigating a particular challenge in your industry or offer tips for career development. This is one of the amazing social media hacks that many business use.
LinkedIn Publisher Featured Article: 10+ Best YouTube to GIF Converters You Should Try in 2024
Share GeoTagged Content
Add a location stamp to your posts, giving your audience a glimpse into where you have been or what’s happening in your area! With geotagged content, you can share photos, videos, or updates tagged with specific locations, making your posts more relevant and engaging for your audience.
For example, if you visit a popular tourist spot or attend a local event, you can geotag your content to let your followers know where you are and what you are up to. Geotagging is one of the best social media hacks for connecting with your audience on a more personal level and showcasing your experiences in real time.
Grow your Customer Base with Email Marketing
Ever wonder how your favorite stores keep you updated on new scents and sales? Email marketing! One of the powerful social media hacks to connect with potential customers and turn them into fans.
Bath & Body Works, for example, uses emails to send exclusive coupons, announce new product launches, and share tips for using their amazing bath products. You can do the same! Build an email list, craft engaging content, and watch your customer base blossom.
B&B
Be the Next Rising Star
From clever content strategies to mastering the art of engagement, these hacks are your ticket to standing out in the noisy online world. With these social media hacks in your back pocket, you’re well on your way to becoming a social media whiz. Remember, it’s all about creating engaging content and connecting with your audience. Keep posting consistently, have fun with it, and watch those likes and followers grow!
