Putting together the right team and tools is critical for small businesses. Automation tools often take the back seat in small enterprises trying to cut marketing expenses.

It might seem that you can complete most tasks manually, but you are probably compromising productivity, quality, and, most importantly, time. With a small team and a limited budget, the more you can achieve in less time, the greater your chances of growing as a business.

And, this is precisely what small business marketing tools are for. Tools for managing your everyday business activities can boost productivity by automating repetitive, mundane tasks.

They give your team more time to focus on strategic, outcome-oriented work. Here are some must-have small business marketing tools that you should know about.

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11 Must-Have Tools for Small Businesses and Their Uses

1. Social Champ – Social Media Management Tool

   

   Social Champ is a social media management tool that lets you manage multiple social accounts in one place.

   From creating your social posts with engaging images and videos to tracking analytics and generating reports, Social Champ helps with social media management end-to-end.

   The platform allows you to perform the following tasks:

   •  Create, schedule, and publish content for multiple social platforms.
   •  Reply to comments, direct messages, reviews, and mentions from a unified inbox.
   •  Manage your social posts using a powerful, all-in-one calendar.
   •  Track performance with custom metrics for each platform and generate easy-to-read reports.
   • Add team members and assign different roles for better collaboration.

   There are also a host of other features, like bulk upload, sentiment analysis, auto-posting of RSS feeds, and more, that make social media management much more convenient.

   Social Champ also has a Chrome extension and mobile app that supports almost all the major social platforms, including Facebook, Instagram, YouTube, LinkedIn, and Pinterest.

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2. Narrato – Content Creation and Collaboration Platform

   

   Content is a crucial component of any business’s marketing campaigns, and creating quality content takes good organization and structured effort.

   Narrato is a content creation, collaboration, and workflow management platform that brings all your content processes together.

   From content ideas generation to creation, assigning tasks, editing, sharing, publishing, and maintaining a repository, Narrato helps you streamline your entire content workflow.

   For marketing and content agencies that create content for clients, Narrato also makes client work delivery and collaboration convenient.

   With Narrato Workspace, you can:

   • Create quality content with the powerful content editor on the platform.
   • Collaborate with the content team, bringing all writers, editors, project managers, clients, partners, and other stakeholders together in your workspace.
   • Organize your content under projects and folders, and work with the content tasks using a calendar or board view.
   •  Create guidelines and templates to help your content team adhere to requirements.
   • Manage freelance content creators and their payments.

   While Narrato will handle most of your content collaboration requirements, we recommend having a visual content collaboration tool like Canva or some Canva alternatives in your tool stack.

   This is essential for all the graphics, images, and videos accompanying your content.

3. Mageplaza Reward Points Extension

   

   In today’s e-commerce era, an online store has to compete with others to win customers and even try to get a buyer to repeat purchasing.

   Understanding that customer loyalty is crucial to a business’s long-term sustainability, brands are looking for ways to improve customer retention while attracting new customers.

   To this end, an attractive rewards program appears on the must-have list.

   Mageplaza Reward Points for Magento 2 is the most potent Loyalty program.

   The Rewards System makes it easy to convert buyers into loyal customers by building an automatic point and spending system through customer actions such as purchasing products, sharing products via social networks, etc.

   This not only helps to attract new customers but also retain loyal customers for your online store.

   Customers can also use bonus points as a payment method. As a result, your stores can drive sales and conversion rates and have customers around them now and again.

   Below are some key features that Magento 2 Reward Points offer:

   • Optimize the mobile shopping experience of the reward points features with the ready solution of PWA compatibility
   • Easily customize Reward point labels
   • Use points spending slider to increase customer’s shopping experience
   • Reward points by Earning & Spending rules
   • Allow buyers to be rewarded points by sharing products on social channels
   • In addition to rewards for purchasing, other customers’ behaviors can be tracked and rewarded.
   • Allow customers to purchase products by using their reward points
   • The reward for referring friends
   • Track Reward program via an advanced report
   • Import & Export reward points

   In short, this is a must-have module for online merchants, especially those who want to build an effective loyalty program.

4. Less Annoying CRM – CRM Tool

   

   It is usually hard to find a CRM tool that keeps small businesses’ needs in mind. Most CRMs are made for big enterprises with a large number of users.

   Small businesses need something simpler and more affordable. That is where Less Annoying CRM can help.

   From the name itself, it should be evident that this CRM tool eliminates all the complexities. It is easy to set up, so your team can get on board easily without much fanfare.

   Less Annoying CRM offers all the essential features you would expect from a good CRM tool, including:

   • Contact management
   • Calendar and task management
   • Leads and pipelines management
   • Customization options

   The platform is optimized for computers, tablets, and smartphones, so it can be accessed anywhere and anytime.

   You can easily import your existing contacts and customer data to the CRM tool from spreadsheets. All your data is backed up on secured servers, so you don’t have to worry about data security.

   The platform also sends you an email every morning with your daily agenda of tasks and events so you can start planning your day without logging in.

   The biggest advantage of Less Annoying CRM is that, despite being a small business CRM tool, it offers frequent, free updates and excellent customer support.

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5. Flodesk – Email Marketing Tool

   

   Flodesk is an intuitive email design tool that can spruce up your email marketing campaigns. Its user-friendly editor makes creating attention-grabbing emails extremely quick and easy.

   You can choose from one of their tried-and-tested templates or create a design from scratch. There are hundreds of options in fonts, layouts, and colors to help your emails stay aligned with your brand identity, be it for your weekly newsletters or an important event like a product launch.

   Flodesk integrates with all your other apps, like Facebook, Instagram, Slack, Google Sheets, WordPress, etc., through Zapier.

   You can also directly link it with Shopify. The platform also helps you create attractive opt-in forms to grow your subscribers’ list and build powerful email automation workflows as well.

6. Sitechecker – Website SEO Checker and Audit Tool

   

   Your small business marketing efforts are incomplete without SEO. Ensuring your website SEO is on point requires an efficient SEO audit tool.

   With a tool like Sitechecker, you don’t have to be an SEO expert yourself, nor do you have to hire one.

   This website SEO checker generates comprehensive SEO reports and a personalized checklist on how to improve your Google search rankings. The tool runs on-page and technical SEO audits. The Sitechecker crawler helps you:

   •  Detect broken links
   •  Check important meta tags on every page
   •  Identify issues slowing down the page loading speeds
   •  Visualize the internal linking structure of your site
   •  Check all internal links, external links, anchors, and more

   Sitechecker can also help you generate actionable insights from your Google Analytics and Search Console data.

   You can also generate keyword reports and keep track of all the backlinks you have created to your site. This all-in-one SEO audit platform is very easy to use and perfect for small businesses that are just starting out with digital marketing.

7. Cyfe – Business Analytics Dashboard

   

   Having a dashboard to visualize all your business data, including marketing, sales, support, and more, is imperative for gaining clarity and visibility into your processes.

   Cyfe is an all-in-one dashboard that brings all your critical data together.

   You can choose from pre-built dashboard templates and customize them with important widgets. To get started faster, you can configure pre-populated widgets like Google Analytics, Facebook Ads, Moz, Twitter, Instagram, and LinkedIn.

   Cyfe lets you monitor everything from analytics to sales to online reviews of your business. You can create dashboards for individual departments within your company, for your clients, or exclusively for the C-suite.

   The platform can populate your widgets with data from sources like Google and Salesforce. Automated email reports of your data can be downloaded or scheduled for constant activity monitoring.

   Benchmarking metrics against your business objectives on the different widgets helps you track your performance and identify areas of improvement. Cyfe offers different white-label options and customizations so you can control who you share your data with.

8. Clipchamp – Free Video Editor

   

   Struggling with marketing ideas for your business?

   Whether you want to promote a new product, brand story, customer testimonials, or even a sale, use video to catch your followers’ attention. With an online video editor like Clipchamp, you can make these promo videos fast and free.

   Clipchamp is a free video maker that works in your web browser so there’s nothing to download. The editing is beginner friendly as it uses a drag and drop style. You can save your videos in 1080p HD quality for free.

   If you’re really busy or not feeling creative, you can select one of the pre-designed video templates, adapt it to your business, and publish it in 5 minutes!

   Their stock library has more than a million stock video, audio, and sticker options. Some media is free, while others can be accessed under a premium plan that starts at $9/month.

   Clipchamp’s key features include:

   • Drag and drop video maker
   • Trim video, crop video, and resize the video to suit any social media
   • Add your brand logo and choice of fonts
   • Free and paid 1 million+ stock footage, music, and stickers from GIPHY
   • Compatibility: Google Chrome or Edge browser, iOS app
   • Save videos in 1080p HD for free
   • A premium account allows you to cloud-sync your projects

   You can also generate a professional voiceover using their natural AI voices to make your video ad more engaging.

9. Cognism

   

   Cognism is a sales intelligence solution that helps marketing, sales, RevOps, and GTM leaders connect with the people they want to do business with. Unlike other data providers, its B2B data is unrestricted, limiting the need to buy credits.

   If you’re looking to market globally, it boasts an extensive quality-driven and verified database of mobile numbers in the US and the most complete data in EMEA.

10. CIENCE GO Data

    

    CIENCE GO Data is a sales intelligence platform that offers over 300 million records of leads from all industries, to help you find smart business contacts that match your ideal customer profile (ICP) criteria.

    GO Data validates millions of records through regular outbound outreach, providing up-to-date demographic and technographic records, company information, accurate email addresses, phone numbers, trigger events, and more.

    With access to highly accurate data, you can build a more effective sales and marketing strategy that can be customized according to your audience’s needs.

    Get GO Data and grow sales faster.

11. DataFeedWatch

    

    DataFeedWatch by Cart.com is a feed marketing solution for managing and optimizing product data feeds for e-commerce retailers, brands, and PPC agencies.

    If you advertise your products on multiple marketing channels and comparison shopping engines, such as Google Shopping, Facebook, and Criteo, or would like to start doing so, this is the right tool for you.

    It will help you streamline creating and maintaining product listings across all advertising channels.

    It also helps you achieve better performance with PPC campaigns by automating the bulk of your data feed work and providing many optimization functionalities.

    The tool can be used by novice marketers as well as highly specialized experts—whoever you are, you will save a lot of time, increase the visibility of your products, and improve your advertising performance.

    The shop plan begins at $49 monthly, and you get a 15-day free trial.

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Summing Up

Having the right technology tools is as important as hiring the right people for your company.

A capable team with the right tools to assist them can work wonders for your business.

Not only will you see better outcomes, but you will also achieve them faster.

Acquiring the right tools does not always mean overshooting your budget and investing a fortune in a host of features you don’t even need.

With the tools designed for small business marketing, you can understand what you can afford and what your requirements could be. You only need to know which ones to pick.

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