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13+ Best Free Social Media Management Tools Every Marketer Should Know

Free Social Media Management Tools for 2024
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Tired of multitasking multiple social media accounts?

Managing your online presence can take time and effort. Say goodbye to the hassle with our curated list of top-notch free social media management tools.

With these tools, you can boost your productivity, increase engagement, and save time by streamlining your social media efforts.

Whether you’re a small business owner or an individual looking to enhance your brand, these tools offer amazing features and intuitive interfaces to help you achieve your goals.

Ready to simplify your social media life? Let’s explore free and effective tools that can revolutionize your online strategy.

Simplify Your Social Media with Social Champ

Social Champ’s affordable solution to automate your content scheduling, track analytics, and engage with your audience from a single dashboard!

Free 14-Day Trial

Short Summary

  • Social media management tools are essential for businesses looking to streamline their online presence.
  • Choosing the right tool requires considering features like platform integration, custom posting schedules, analytics, and team collaboration.
  • Research sources like Google, YouTube, and review sites (Capterra, G2, Trust Pilot) to find the best free tools.
  • Test shortlisted tools for user experience and gather team feedback before making a decision.
  • Top free tools include Social Champ, Planable, Metricool, Missinglettr, Canva, Tailwind, Kapwing, and Later.
  • Each tool offers unique features like content scheduling, analytics, and collaboration at no cost or affordable paid upgrades.
  • Free tools can boost productivity and simplify social media strategies for businesses of all sizes.

How to Choose a Free Social Media Management Tools

Does your new business and product need a social media presence? If so, you’re going to need a social media management tool.

But with all of the different tools offered today, how will you ever find the right one?

Let’s take a look at the list out the four essential and significant questions you need to ask your yourself before buying a free social media management tool.

  • What ‘must have’ features do you need for your social media?
  • How many people use this tool, and don’t forget to check reviews before entering your credit card details?
  • Most importantly, does the tool get you customer support?
  • Is the tool easy to use?
  • Don’t forget to check the effectiveness of the tool.

When the tool you have chosen fulfills all your desired requirements, it’s time to add the free social media management tools to your bucket list.

Finding the Right Free Social Media Management Tools

Let’s take a look at some things you need to keep in mind to find the right tool for your needs.

  1. Find the Right Tool for Your Business

    Of course, it’s your right to choose the best place to eat, the best device to work, and even the best free social media management tool that fits right for your business.

    Have a look at some of the essential considerations to help you brainstorm with the features.

    • Offer Multiple Social Media Integration

      The tool should integrate with multiple social media platforms, specially all those social platforms you need to manage.

      For instance, businesses use Facebook, LinkedIn, X, Instagram, YouTube, and Google Business Profiles. So, make sure to choose tools with multiple social media integrations.

    • Custom Posting

      How should the schedule features work? Do you prefer custom post scheduling?

      If yes, then make sure the tool offers you a custom posting schedule so that you can schedule your content at your desired time and day.

    • Social Media Analytics

      Do you track the monitoring of your social media platforms?

      A big yes, who doesn’t want to follow the analytics of the posts, so when choosing the right social media management tool, ensure that the tool offers a social media analytics feature.

    • Team Collaboration Feature

      Last but not least, make sure the tool offers the team collaboration feature so that you can add team members and easily manage your team’s workflow.

  2. Research More and More

    Now that you have compiled all the essential features and priorities in a single place, it’s time to dig into the research process.

    To save you extra time, we have listed the important places that will provide you with relevant information about free social media management tools.

    • Google
    • YouTube
    • Product Hunt
    • Alternative To
    • Review sites (Capterra, G2, and Trust Pilot)
  3. Test the Shortlisted Tools

    Once you have researched the best free social media management tools, now is the time to shortlist the tools you have searched for.

    Now create your free account and start surfing the tool. While surfing, you need to make sure of the following things.

    • User Experience and Interface: Is the tool easy to use, or does it have a complex dashboard? Of course, the tool will be your daily work partner, so make sure it is easy to use and has a clean, crisp dashboard.
    • Reflect on Your Experience: Take your time and explore properly, discuss the tool with your team and ask them to share their feedback. Once you get all the input, list down the things that you dislike and then decide accordingly.

13+ Free Social Media Management Tools

Let’s have a look at the top 13+ free social media management tools that are ruling these days.

  1. Social Champ

    Social Champ's dashboard
    Social Champ’s dashboard

    How does it feel when you hunt for free social media management tools, and then you get a tool that makes your life easier without breaking your bank?

    Social Champ is the solution!

    Social Champ is an all-in-one social media management tool that will give your marketing skills wings.

    An all-in-one super tool to save the day against all the odds of social media hurdles. It is the most efficient tool with a vibrant UI that allows you to manage your Facebook, LinkedIn, Google Business Profile, YouTube, and Instagram, among others.

    The best part, it offers you a FREE plan that includes various features such as:

    • You can connect up to 3 social media accounts and unlimited scheduled posts without hassle.
    • Organize and separate social accounts of your clients in workspaces to make workflow easier.
    • Track your competitors’ social media performance with our Competitor Analysis feature. Analyze how your competitors are using social media, what content is performing well for them, and how they are engaging with their audience.
    • Use a social media scheduler and schedule your posts in Queue or Q-next, adding different time slots for each social media profile.
    • Tailor posts for your social media account.
    • You can schedule your Instagram, Facebook, LinkedIn and others first comment.
    • Track what people are saying about your brand and industry on social media with Social Listening.
    • Make your work 10x easier using our Champ AI Suite powered by ChatGPT.
    • Tag your locations on your Instagram posts.
    • Save your incomplete content as a draft to utilize it later.
    • Get a grid view of all your published and scheduled posts with the social media Calendar.
    • Schedule up to 50 posts in a single go using a CSV file with the Bulk Upload feature and set the number of repetitions when you schedule your content in bulk.
    • Connect your favorite blogs and websites to your social media accounts for Auto-posting.
    • You can create folders and collections of all your evergreen posts and recycle them with the Recycle Feature.
    • Repeat your favorite posts on Facebook and Twitter after your desired intervals.
    • Get the top Content Suggestions from industry-relevant websites.
    • Get a massive bucket of royalty-free stock images for your posts.
    • Save up to 10 search results for keywords such as ‘startups’ and use it later.
    • Get in-app GIPHY & other integrations for your social media posts.
    • Add colors to your profile as Social Champ allows you to edit and publish your post away with Crello and Canva.

    With all these features, you just can’t blame us for putting Social Champ at the top of our free social media management tools list.

    Get More For $0!

    Social Champ offers numerous benefits at no cost! Try the free plan today and bring your social media to life!

    Free 14-Day Trial

  2. Planable

    Planable's webpage
    The list of free social media management tools continues, and we just can’t forget Planable.

    It is a free tool for small businesses to schedule updates, monitor social media activity, and track conversations.

    The platform helps you manage your business’s social media site by allowing you to schedule, publish, and repost.

    Main Features

    • Content Calendar
    • Post Creation
    • Collaboration
    • Media Library
    • Basic Analytics

    Pricing

    • Free
    • Basic: $39/month
    • Pro: $59/month
    • Enterprise: Custom
  3. Metricool

    Metricool's webpage
    Metricool’s webpage

    When it comes to the best free social media management tools, we can’t skip Metricool. It is a free tool that makes it easy to improve your online presence without time-consuming effort.

    With Metricool, saving time when posting is practically effortless on several social media platforms. The tool offers multiple functionalities as mentioned below

    Main Features

    • Profile management
    • Post scheduling
    • Competitor analysis
    • AI assistance
    • Analytics

    Pricing

    • Free plan
    • Starter: From $18/month
    • Advanced: From $45/month
    • Custom
  4. Missinglettr

    Missinglettr's webpage
    Missinglettr’s webpage

    Missinglettr is our next pick for free social media management tools.

    It is an innovative, free tool that allows users to quickly and conveniently manage content on multiple social media networks.

    You can easily sync Facebook, Instagram, Twitter, and Google Business Profile.

    Main Features

    • Social Media Posts Scheduling
    • Social Media Calendar
    • Analytics

    Pricing

    • Free
    • Solo AI: $15
    • Pro AI: $59
    • Premium AI: $99
  5. Social Oomph

    Social Oomph's webpage
    Social Oomph’s webpage

    Social Oomph is the next pick on our free social media management tools list.

    The tool offers multiple versatile features, including setting your RSS streams, scheduling posts, planning, and publishing tools, so you don’t need to bother scheduling multiple social media accounts.

    The tool offers one social profile and unlimited scheduling posts (a maximum of three posts per hour).

    Main Features

    • Social media scheduling
    • Bulk upload
    • Analytics and Reporting

    Pricing

    • Personal Suite- $0
    • Business Suite: $55 monthly
    • Professional suite: $25 monthly
    • Advanced Suite: $15 monthly
  6. Canva

    Canva's dashboard
    Canva’s dashboard

    What adds sparkles to your dull posts? Of course, the visuals. Then why not make the most of Canva’s free plan?

    With Canva, you can easily create, customize, design, and edit your social media posts. It provides a bucket of free infographics templates, posters, presentations, and much more.

    Canva’s free plan offers 250,000+ free templates, 100+ designs, and 100 free stock images, inviting team members to collaborate and comment in real time.

    Main Features

    • Graphic design and creation
    • Templates for various social media platforms
    • Collaboration features
    • Stock images and elements

    Pricing

    • Free
    • Canva Pro: $6.50/month for one person
    • Canva Teams: $5/month for one person
  7. Tailwind

    Tailwind's dashboard
    Tailwind’s dashboard

    Coming to the next, here we have Tailwind in our social media management list.

    It is a free social media management tool that helps you create and post high-quality content across your social media sites, including Pinterest and Instagram.

    It offers multiple features and a free plan, which includes 1 Facebook page, Instagram and Pinterest profile, 20 scheduled posts, and 1 user.

    Main Features

    • Content management
    • Social media monitoring
    • Trend analysis

    Pricing

    • Free
    • Pro: $19.99 /mo
    • Advanced: $39.99 /mo
    • Max: $79.99 /mo
    • Free Forever
  8. Kapwing

    Kapwing's webpage
    Kapwing’s webpage

    Video editing takes a lot of time, especially when you are juggling the tabs.

    With Kapwing, you can minimize your extra time and make the most of the free video editing tool Kapwing. Its simple and easy dashboard makes it stand out from the crowd.

    Kapwing is a super video editing tool with power-packed features. Its free plan includes no watermarks on images, 250 MB file upload, edit, and store content for up to 2 days.

    Main Features

    • Editing videos
    • Generating memes
    • AI features

    Pricing

    • Free
    • Pro: $16/month
    • Business: $50/month
    • Enterprise: Custom
  9. Later

    Later's dashboard
    Later’s dashboard

    Talking about free social media management tools, we can’t forget Later. Later makes it easy for you to schedule posts and track your reach.

    The platform manages your social media across multiple accounts from a single dashboard. Easily create and publish content, track your reach, and more.

    It helps you streamline your social media marketing, cut down your time spent, and engage with your audience more effectively.

    Later’s free plan includes 1 social set, 1 user, and 10 posts per social profile.

    Main Features

    • Auto Publishing
    • Visual Instagram Planner
    • Analytics
    • Hashtag Suggestions

    Pricing

    • Free plan
    • Starter: $25USD/month
    • Growth: $45USD/month
    • Advanced: $80USD/month
    • Agency: $200USD/month*
  10. Friends+Me

    Friends + Me's webpage
    Friends + Me’s webpage

    Friends+Me is an easy and effective social media scheduling tool that allows users to repost Google+ content on different social media platforms.

    You can schedule your social posts and content based on proven best times to post to your networks and see immediate results.

    Friends+Me’s free plan includes 2 Queues (such as a Facebook page, Twitter Profile, etc.), 5 scheduled posts per queue, and 1 additional team member.

    Main Features

    • Social media scheduling
    • Content queues
    • Analytics

    Con: The tool has limited integration.

    Pricing

    • Free: $0
    • Individual: $750
    • Small: $2417
    • Medium: $4917
    • Large: $215
  11. SocialBu

    SocialBu's webpage
    SocialBu’s webpage

    SocialBu is another free social media management tool. It is easy to use and designed to help you stay on top of your social media game.

    It’s the simplest, fastest, most powerful way to efficiently manage your social media with all the versatile features.

    SocialBu’s free plan offers 2 social accounts, 40 monthly published posts, and post insights.

    Main Features

    • Schedule Posts
    • Monitoring Analytics
    • Social listening

    Pricing

    • Free
    • Standard: $19/mo
    • Super: $59 /mo
    • Supreme: $199 /mo
  12. CrowdFire

    Crowdfire's dashboard
    Crowdfire’s dashboard

    CrowdFire is a free social media management tool that makes it easy to monitor and manage your social media accounts.

    It lets you handle multiple social profiles quickly. In seconds, you can add, remove, schedule, and edit pages.

    You can create profiles, update content, and easily monitor your brand on a single platform.

    CrowdFire’s free plan includes 3 social accounts, 10 scheduled posts, and a Chrome extension.

    Main Features

    • Content suggestion
    • Social media scheduling
    • Analytics

    Pricing

    • Free
    • Plus: $9.99/mon
    • Premium: $49.9/mon
    • VIP: $99.9/mon
  13. CoSchedule

    CoSchedule dashboard
    CoSchedule dashboard

    CoSchedule is our next pick for social media management tools.

    It makes it easy for anyone to plan and automate social media hassles. From posts to scheduling to analytics, CoSchedule is a one-stop shop for all your social media needs.

    It helps you manage, track, and publish your social media calendar and automate your content. It’s like a digital assistant for your workplace.

    Schedule your content and follow engaging people to spend the most time where you want to be.

    Main Features

    • Content Calendar
    • Team Collaboration
    • Analytics and Reporting

    Pricing

    • Free Calendar
    • Social Calendar: $19 USD
    • Agency Calendar: $49 USD
    • Content Calendar: Call
    • Marketing Suite: Call
  14. Planoly

    Planoly's webpage
    Planoly’s webpage

    As we are about to end the list, we have Planoly on our list.

    Planoly is a free social media management tool that helps you to plan, organize, publish and schedule content across multiple social media platforms.

    Planoly helps you keep your feed clutter-free by organizing your social media accounts.

    It provides a one-stop tool to schedule, post, and analyze content from one place, making managing your social media account simple and painless.

    Main Features

    • Auto-posting
    • Content calendar
    • Analytics

    Pricing

    • Free plan
    • Starter: $14/month
    • Growth: $24/month
    • Pro: $36.50/month

So, Which Tool Fits Best for You?

And it’s a wrap! Undoubtedly, the social media management industry is vast and we have all types of tools present in the market, it all depends upon your goals and needs.

The best is to choose a free social media management tool and make your work life easier. It’s the best time to level up your social media strategies.

We hope these tools can really up your social media game.

FAQs

1. What Is the Difference Between a Free Social Media Management Tool and a Freemium One?

A free tool offers all its features without any cost. A freemium tool provides a basic level of features for free, but you need to pay for premium features or additional storage.

2. Are These Tools Suitable for Both Small Businesses and Large Enterprises?

While some tools may have limitations in their free versions, many offer features that can benefit both small businesses and larger enterprises. It’s essential to choose a tool that aligns with your specific needs and budget.

3. Can I Use These Tools for Personal Social Media Management?

Absolutely! While these tools are often used for business purposes, they can also be helpful for individuals who want to manage their personal social media presence more effectively.
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Daniel Clark

Daniel is a guru of B2B marketing and professional networking. His in-depth knowledge of LinkedIn's unique environment has paved the way for business success.

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