How to Get Followers on LinkedIn: 15 Strategies for Success

We all know and love LinkedIn as our go-to platform for professional networking. But do you have a huge following on the platform? If not, you might ask how to get followers on LinkedIn because it’s the only way to grow on this platform.

LinkedIn is like any other social media platform but professional. The more followers you have, the greater your influence. Consider it a mark of professionalism to have an active account with a huge following, eagerly awaiting your industry insights and updates. Once you have an audience a LinkedIn scheduler can help you stay active so no one misses an update from your account.

Becoming a LinkedIn pro isn’t just about having an account; you need to build strategies to grow your audience on this platform.

Want to know what these strategies are?

So let’s waste no more time and get started!

Unlock the Secrets of Increasing Your LinkedIn Followers

Before you learn how to get followers on LinkedIn ask yourself a question. Why do you even need more followers? Are they even necessary? Yes, of course! There are so many reasons why you should focus on growing your following.

1. Increased Reach:
   The more your followers, the more people see your posts. Having a large following enables your content to reach more Linkedin users! This is because your followers are likely interacting with the content, boosting it at the top of LinkedIn’s search pages.
2. More Connections:
   A large following means that you now have access to many professionals in your industry. This will help you build a reliable professional network that can help you with your career.
3. Brand Awareness:
   If you’re handling the profile of a brand or a company on LinkedIn, followers are all the more important to you! Get the word out about your brand, its products, and what the brand is all about by growing your following on the platform.

Related Article: Mastering LinkedIn for Nonprofits

Here are the things you need to do to learn how to get followers on LinkedIn!

1. Optimize Your LinkedIn Profile

   Building your profile comes first.

   What are you or your brand about? What sets you apart? Complete your profile, add a catchy LinkedIn bio, and update your profile photo and banner.

   When writing a bio about yourself, look for the trending keywords related to the skills you provide. Keep your resume updated on Linkedin because it leads to opportunities. A LinkedIn without a resume is as good as a library without books, so make sure you optimize your account for better ranking.

2. Consistency is Key: Posting Like There’s No Tomorrow

   Yes, yes, you know all about consistency and why it’s important for a powerful social media presence. But are you practicing it?

   Consistency is key to growing your following. Make a schedule for the days you need to post and plan out a few posts in advance. You can even schedule your posts on LinkedIn between an hour to 3 months in advance. If the platform can think that far into the future, so can you!

   You might feel overwhelmed by the amount of posts you have to make to grow on LinkedIn, but don’t worry! You can find multiple engaging ideas on the Internet to post on LinkedIn without overworking yourself.

3. Timing is Everything: Navigating Prime Posting Times

   Learning How to get followers on LinkedIn also comes with being efficient with timing. According to HubSpot, the best times you can post on LinkedIn are anytime from 12-3 pm, 3-6 pm, or 6-9 pm on Wednesdays, Saturdays, and Sundays.

   Of course, this differs from region to region, as well as from niche to niche. Use your LinkedIn Analytics to see which time works best for you.

4. Mastering the LinkedIn Search Algorithm

   LinkedIn’s algorithm relies heavily on the keywords used. Choose keywords that align with your and your audience’s interests and include them in your posts and captions. You can also use hashtags to beat the algorithm.

   Don’t overdo this and flood your posts with irrelevant keywords and hashtags. 2-5 hashtags per post are perfect for a boost.

5. Website and Newsletter Synergy: The Follow Button Effect

   LinkedIn Newsletters are just like articles; they’re long-form pieces of content that can show your readers that you know what you’re talking about.

   Having a website also increases your credibility on the platform, so if you have a website, link it to your LinkedIn. That way, you have a much stronger presence on the platform, which can be just the right nudge new profile visitors need to become followers.

   Here’s an example of a newsletter on LinkedIn.

   

6. Social Media Synergy: Promoting Across Platforms

   LinkedIn is probably not the only social media platform you have. If LinkedIn’s your only platform, then you might need to change your social media strategy.

   Having presence on several platforms helps you promote your LinkedIn Business page on other social media. This way, your followers from Facebook, Instagram, or Twitter can translate onto LinkedIn, giving you an immediate boost in LinkedIn followers. It also ensures that your professional presence is not confined to a single platform, allowing you to reach a broader audience.

7. Picture Perfect: Your Profile Photo Matters

   Your profile picture is your first impression to a LinkedIn user. If it’s a blurry selfie or a picture of your favorite Pokemon, it probably isn’t going to attract a lot of new followers on a professional platform.

   Use a clear, professionally taken headshot for your LinkedIn profile photo.

   Pro Tip: Make sure you’re smiling in the picture, it will make you look much more approachable.

8. The Power of Community: Joining LinkedIn Groups

   LinkedIn Groups are an amazing online space for like-minded people to connect, share insights, and collaborate within specific industry niches or areas of interest. These groups can be an asset in your journey of learning How to get followers on LinkedIn. You can find many people there interested in your professional goals and ambitions.

   Participate actively in these communities by engaging in meaningful discussions, asking questions, and sharing your insights. LinkedIn groups not only expand your network but also help you to learn more about where your industry is headed.

9. A Visual Story: Enhancing Posts With Images

   Make use of pictures and videos on your LinkedIn Business page. Your content should be eye-catching and should aim to stand out on the LinkedIn feeds. High-quality visuals will help you to gain more followers and heighten the level of engagement on your posts.

   So make sure you’re sticking to the ideal image sizes and resolutions for LinkedIn. Here are the recommended sizes for all kinds of LinkedIn posts:

   

10. Engagement Elevation: Build Connections

    Elevating your engagement on LinkedIn can get your profile noticed without even posting. The key lies in active and authentic participation.

    Engage with other posts through your connections. Like their posts and comment on them, congratulate them on their achievements, answer their questions, or mention your own relevant experiences or insights.

    Another big part of building your followers from networking is to send a personalized message each time you want to connect with someone on the platform. By expressing a genuine interest in their work or sharing common professional ground, you can expand your network and follow organically.

    However, building connections also comes with effective management. Maintaining a productive and professional LinkedIn environment requires you to sometimes eliminate those connections that hinder your goals. Now you might be wondering, can you block someone on LinkedIn?

    Yes, you can. If someone exhibits unprofessional behavior you can either remove or block them from your account.

    As a result, those LinkedIn members would not be able to view your profile or get in touch with you via this platform.

11. The Data Advantage: Insights From LinkedIn Analytics

    Want to know How to get followers on LinkedIn by using data to your advantage? LinkedIn Analytics is the feature to go for.

    If you know how to use them, LinkedIn Analytics can be a powerful tool for strategically increasing your followers on the platform.

    However, if you don’t know how to use LinkedIn Analytics you always have the option of learning via its Help Center or contacting LinkedIn Customer Service directly.

    LinkedIn Analytics provides accurate, real-time data that can help you make better decisions about when to post or interact on the platform. You can track your engagement, target audience demographics, and your feed analytics. By clicking on “Who’s viewed your profile”, you can see who has checked out your profile, and see their location, their niche, and their interests.

    You can even check the performance of LinkedIn Articles if you’re posting any. High-quality articles showcasing your expertise can attract followers interested in your insights and perspectives.

    All these metrics can help you plan out your content more effectively for your goals and you can learn more about this with a LinkedIn scheduler.

    

12. Collaborate for Success: Influencers in Your Niche

    Another effective strategy in how to get more followers on the LinkedIn guide is to collaborate with other creators. It is a game-changer. Whomever you collaborate with, their followers will likely check out your work too!

    Scout out the people in your niche who are on the same scale as you. Creators who have already found success on LinkedIn will likely hesitate to collaborate with you. It is still worth a shot, but to keep your options open, try reaching out to creators on your level. Creators that are smaller than you will share and promote the content even more.

13. Lead With Ideas: Exploring Thought Leadership

    If you want to know How to get followers on LinkedIn, you should also be familiar with creating new unique posts to attract more people. New ideas, new ways of thinking, and innovations will not only bring you new followers but will position you as a thought leader in your industry.

    What kind of ideas, exactly? Anything related to your field goes, whether it’s your unique perspective on a rising trend, an innovative solution, or just a thought-provoking statement. Don’t shy away from writing long posts! The more you can show your expertise, the higher your credibility.

14. Learning From the Leaders: Observing Competitors

    Have a considerable following but still want to learn how to get more followers on Linkedin? You can do that by observing the leaders on the platform.

    If you want your LinkedIn following to increase, you should try to learn from the competitors in your niche. Studying and learning from your competitors on LinkedIn is a strategic move that can provide valuable insights and contribute to your professional growth.

    Pay attention to their top posts. Ask yourself “why are those posts performing so well?” You can learn so much by just observing the top performers in your niche. This doesn’t mean copying their work! It means that you can incorporate some tips that you think helped your competitors rise to the top. Checking up on other creators in your niche will keep you updated with industry shifts and will help you to adapt more easily.

15. Quality Over Quantity: Share Valuable Content

    There are 900 million LinkedIn users, however, only 310 million users use the platform actively each month. So, around 66% of LinkedIn users have a profile, but no presence.

    You can post every day on LinkedIn, but if your posts lack quality or presence, your followers will probably see them as spam posts. Prioritize delivering valuable, informative, or entertaining content.

    While these strategies can accelerate your follower growth, remember that they often involve time and effort. If you’re looking for a faster solution and have the budget to invest, consider exploring LinkedIn Premium features like advanced search and visibility tools.

    If you already have a LinkedIn Premium but don’t find it helpful, you can also cancel it to ensure you don’t have to pay for anything that you don’t need!

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Conclusion

We hope that by now, you’ve learned how to get followers on LinkedIn. You can start implementing these strategies and see how well they work in building an audience on this professional platform. If you are ready to take on the challenge, consider shaking hands with a social media management tool to make the process even more seamless.

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