Did you know that by 2027, mobile commerce sales are forecast to nearly DOUBLE, reaching $856 billion? That’s a mind-blowing amount of customers reaching for their phones to hit “buy” – and let’s be honest, we all want a piece of that action.
But with so much competition out there, how do you make sure your online store stands out? Don’t worry; we’ve got you covered. In this blog, we’ll discuss strategies to boost your online sales in 2024.
But before we get started, here’s a little tip: you’ll need to get your hands on a social media management tool to properly market your products.
Now, let’s discuss 20 solid ways to help you learn how to increase online sales in 2024, ultimately helping you grow your loyal customer base.
20 Best Ways to Increase Online Sales for Brands in 2024
The digital marketplace has opportunities to elevate your brand and boost sales. Curious to find out what they are? Then continue reading down to discover!
Optimize for Mobile
A snapshot of a mobile-optimized ad Mobile commerce is crucial. Many people use smartphones to browse and shop online, so having a mobile-friendly website is important. Your site should be responsive, quick to load, and easy to use. Optimizing for mobile devices improves the shopping experience, increases sales, and builds customer loyalty. A smooth mobile experience is key to attracting and keeping mobile shoppers.
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Leverage Social Media
Social media platforms like Instagram, Facebook, and TikTok have changed how brands connect with their audience. These platforms are not just for marketing; thanks to features like shoppable posts and direct messaging, they are powerful sales channels.
Engaging with your audience where they spend most of their time can build relationships, increase brand awareness, and drive sales. All you have to do is create content that resonates with your audience and encourages them to engage with your brand.
Implement AI and Chatbots
Artificial Intelligence (AI) and chatbots are changing online shopping. These tools can analyze data to offer personalized experiences, recommend products based on browsing habits, and provide instant customer support. Chatbots can handle many customer questions at once, giving quick answers and solutions.
This level of personalization and efficiency in customer service can greatly improve the shopping experience, leading to higher sales and better customer satisfaction.
Related Article: Social Selling: A Comprehensive Guide for Marketers in 2024
Focus on SEO
Search Engine Optimization (SEO) is key for boosting your website’s visibility and attracting organic traffic. By optimizing your site’s content for search engines, you make it easier for potential customers to find you. This involves using relevant keywords, writing compelling meta descriptions, and getting high-quality backlinks.
Additionally, regularly updating your site with new, valuable content can improve your ranking in search engine results pages (SERPs), making consumers more likely to discover your brand. A strong SEO strategy drives traffic and builds your brand’s credibility and authority in your niche.
Utilize Email Marketing
An effective email marketing strategy keeps your brand top-of-mind for consumers and encourages repeat business.
Despite the rise of social media and other digital marketing channels, email marketing remains a potent tool for engaging and retaining customers. By segmenting your email list, you can send targeted, personalized messages to different groups based on their interests, behavior, or purchase history.
This personal touch can make your customers feel valued and increase the chances of conversion. You can use email campaigns to promote new products, offer exclusive discounts, and share useful content.
A snapshot of email marketing campaign by Neil Patel Offer Various Payment Options
Offering multiple payment options can be crucial for making a sale. Customers have preferences and trust different methods, from traditional credit cards to digital wallets like PayPal and Google Pay and even cryptocurrencies. By incorporating these preferences, businesses can attract a broader audience and reduce cart abandonment rates. This approach improves the customer experience and shows your brand’s flexibility and commitment to customer convenience.
Use High-Quality Images and Videos
The power of visual content in e-commerce cannot be overstated. High-quality images and videos are the virtual equivalent of holding a product in your hands. They allow customers to examine products closely, understand their features, and feel more confident in their purchasing decisions.
Investing in professional photography and videography to showcase your products in the best light is crucial. Detailed, multi-angle shots and videos demonstrating the product can greatly influence a buyer’s choice, making it easier for them to hit the “buy” button.
Provide Excellent Customer Service
Exceptional customer service is the backbone of any successful online business. To ensure that help is readily available whenever a customer needs it, it’s important to offer multiple support channels —including email, phone, live chat, and social media. Quick, efficient, and friendly responses can turn a potentially negative experience into a positive one, fostering loyalty and encouraging repeat business. By prioritizing customer service, you’re sending a message that you value your customers and are committed to providing them with a satisfactory shopping experience.
Implement User-Generated Content
Encouraging your customers to share their experiences, reviews, and photos of your products can be incredibly beneficial. User-generated content (UGC) acts as social proof, validating your products and brand through the voices of satisfied customers.
This can significantly influence potential customers’ buying decisions, as people tend to trust the opinions of other consumers. UGC can be showcased on your website, social media platforms, and marketing materials, serving as powerful, authentic endorsements of your products.
A snapshot of user-generated content Featured Article: Social Media for Business: Reshape Your Marketing Strategies in 2024
Offer Free Shipping
The impact of free shipping on an online shopper’s decision to buy is significant. The extra cost of shipping can often stop customers from completing a purchase. By offering free shipping, you remove this hurdle, making customers more likely to finish their orders.
If offering free shipping on all orders isn’t possible, consider setting a minimum purchase amount to qualify. This can also encourage customers to add more items to their cart to reach the minimum, increasing the average order value. Free shipping is a great way to boost customer satisfaction and stay competitive in e-commerce.
A snapshot of Etsy offering global free shipping Create a Loyalty Program
Setting up a loyalty program is a smart way to reward your regular shoppers and make them feel special. Giving points, discounts, or special deals to your repeat customers does more than just thank them; it makes them feel part of a club.
This can make them choose you over others and increase their purchases over time. A good loyalty program turns happy customers into your biggest fans, spreading the word about your business.
A snapshot of Nike’s loyalty program Run Flash Sales and Promotions
A snapshot of a flash sale by Sephora Quick sales and short-term deals are great for getting people to act fast. These offers can boost your sales quickly and help you clear out older stock. Promoting these deals on your website, through emails, and social media ensures they reach many people. Timing these sales around holidays or major shopping days can make them even more attractive.
Optimize Website Speed
Nowadays, if your website takes too long to load, people will leave before seeing what you offer. A website that loads quickly makes for a better visit, keeping people around to check out your products.
Being easy to find on search engines also depends on how fast your site is. Regular checks and tweaks to your site’s loading times—like making images smaller, using caching, and cleaning up code—can stop visitors from visiting your competitor. Regular checks and adjustments ensure your website remains fast and competitive.
Here are some strategies to improve your website’s loading times:
Optimize Images: Large image files can significantly slow down your website. By compressing images and using the appropriate file formats, you can reduce their size without compromising quality, ensuring they load faster.
Use Caching: Caching stores parts of your site on visitors’ devices after their first visit, which means it doesn’t need to load from scratch each time they return. Implementing caching can drastically reduce loading times for repeat visitors.
Clean Up Your Code: Extraneous or inefficient code can bog down your website. Regularly reviewing and refining the codebase, including HTML, CSS, and JavaScript, can eliminate these slowdowns and keep your site running smoothly.
Minimize Redirects: Each redirect leads to an additional HTTP request, increasing the load time. Minimizing redirects on your site helps reduce unnecessary load time and improves the user experience.
Choose the Right Hosting Solution: Your hosting service plays a pivotal role in your site’s performance. Investing in a reliable, high-performance hosting solution can make a significant difference in load times.
Personalize the Shopping Experience
Making the shopping experience unique for each visitor can really make your online store stand out. By using data to suggest products and content that match what they like, you make shopping with you feel personal. This can make customers more likely to buy something.
The heart of making shopping feel personal is showing products that each visitor might be interested in. This means looking at what they’ve browsed or bought before and using that info to highlight items they’re likely to want. When customers see products that catch their interest right away, they’re more likely to buy something.
Invest in Influencer Marketing
Partnering with influencers who align with your brand can effectively promote your products. Influencers can introduce your brand to their followers in a genuine way. They have built trust by being open and engaging online.
In contrast to traditional ads, your audience is more likely to purchase a product that is recommended by an influencer they know and trust. If an influencer genuinely likes your product and shares it with their followers, it feels like a recommendation from a friend, not just another ad.
This authentic approach is valuable because people tend to follow advice from those they trust. Whether through paid posts, reviews, or simply using your product, influencer marketing leverages the trust they’ve built with their audience. Choosing the right influencers who appeal to your target customers is crucial. Done well, this strategy can boost brand awareness, earn customer trust, and increase sales.
Use Retargeting Strategies
Retargeting ads allow you to recapture lost interest and convert window shoppers into loyal customers. This strategic approach reaches a highly qualified audience – those who already expressed interest in your products.
By showcasing personalized ads featuring previously viewed items or complementary offerings, you can nudge users towards completion, increase average order value, and nurture them through the buyer’s journey.
Retargeting also keeps your brand visible, fostering trust and brand recall so you remain top-of-mind when they’re ready to buy. By implementing a well-crafted retargeting strategy, you can turn website visitors into paying customers and significantly boost your bottom line.
Improve Product Descriptions
Having strong descriptions for your products can really boost your sales. It’s not just about listing what the product does; it’s about showing how it improves the buyer’s life or solves a problem.
Writing clearly and directly and answering any potential questions upfront can make a big difference in convincing someone to buy. Pointing out what makes your product different from others is also key. Effective descriptions can turn someone unsure into a confident buyer.
A snapshot of a benefit-centric product description Offer a Money-Back Guarantee
A money-back guarantee can make people feel safer about buying from you, especially online, where they can’t see or touch the product beforehand. This kind of promise is especially reassuring for first-time buyers or when buying something expensive.
It shows that you believe in your product enough to bet that customers won’t want to return it. This confidence can make customers more likely to trust you, leading to more sales as people feel more comfortable making a purchase.
Collect and Display Reviews
Getting good reviews from your customers can really help convince others to buy from you, as people are more likely to trust word-of-mouth rather than ads.
Once you’ve got these reviews, put them where people can easily see them on your website. This shows potential customers that others have bought and liked your products, which can make them more likely to buy, too.
You might want to think about giving a small thank-you, like a discount, to customers who take the time to write a review. This encourages more feedback and keeps your customers engaged.
Stay Updated on E-commerce Trends
E-commerce changes quickly, with new ways to shop and sell popping up all the time. To keep your online store doing well, you need to keep up with what’s new. This could mean trying new ways to pay, using AI to chat with shoppers and improve their shopping experience, or finding new places to advertise your products online.
Staying informed about industry news, attending webinars, and networking with others in the business can help you stay ahead. By keeping up with trends and changing your strategy to fit them, you can give your customers what they want, make shopping easier and more enjoyable, and boost your sales.
Related Article: How Social Champ Ranks Higher on Search Engine
In Conclusion
Learning how to increase online sales means mixing new ideas with tried-and-tested methods. Understanding your customers’ wants and crafting strategies around those needs is key to online sales success in 2024. By retargeting website visitors, offering clear product descriptions, and leveraging social proof, you can draw them in.
Staying ahead of trends and reducing risk with guarantees further sweetens the deal. But the real win comes from prioritizing a smooth, enjoyable shopping experience that keeps customers coming back.
