When most of us hear the word “collab,” our minds think of music collaborations.

Whether it’s the Justin Timberlake vs. Janet Jackson duet (who can forget the 2004 Super Bowl 38 halftime show?) or the famous hit Selena Gomez and Rema collaboration that produced the fan-favorite hit, “Calm Down,” music collaborations have a unique impact.

There’s no denying they have a way of getting people to talk.

Apparently, collabs are THE THING to be doing at the moment, not just in the music industry, but in other sectors as well.

Besides music artists, people from different walks of life are forming collabs that result in win-win situations for everyone involved.

One of the hottest Instagram trends as far as collabs are concerned is social media collaboration.

This is a term that describes the way in which individuals work together using social media platforms.

It involves using the various features available on these platforms to share ideas, work on projects, and create content together.

One of these features is “Collab,” which allows users to create Instagram collab posts.

In this blog post, I will discuss what an Instagram collab post is, how to create an Instagram collaboration post, and how to use Instagram collab posts to boost engagement.

I’ll also highlight the reasons why you should invest in an Instagram scheduler to streamline all your tasks.

Short Summary

• An Instagram collab post is a shared post between two accounts, appearing on both profiles with shared likes, comments, and engagement.
• Users can use Instagram’s “Collab” feature to create these posts, which allow both users’ followers to see and interact with the content without needing separate posts.
• Instagram collab ideas include product launches, event promotions, giveaways, behind-the-scenes content, and educational posts. For brands, collabs are an effective way to reach wider audiences, increase brand awareness, and drive engagement.
• The process to create a collab post involves creating a post, inviting a collaborator, and having the invite accepted, after which the post appears on both accounts.
• Tips for effective collab posts include selecting a theme, crafting engaging captions, and choosing visuals that reflect both brands.
• Utilizing a social media tool like Social Champ can further streamline the scheduling and management of Instagram collab posts, enhancing efficiency and reach.

What Is an Instagram Collab Post?

An Instagram collaboration post is a co-created post that appears on two Instagram accounts at the same time.

Here’s how it works:

You create a post and invite another person to collaborate on the post.

Once the invited person accepts, the original post, along with its likes, comments, and shares, appear on their Instagram Reels or Feeds.

This way, both of you can share one post with your followers without having to post twice.

Let me give you a few examples of collaborations that can provide excellent Instagram collab posts:

• A restaurant and a food photographer can share a photo of the same dish on their respective Instagram accounts.
• A model and a clothing company can share a photo of the model wearing an outfit made by the clothing company.
• A realtor and a home seller can share a 360⁰ video to show off a real estate property.

By sharing the same post, whether it’s an image, video, or just text on both accounts, both collaborators can reach more followers.

 

View this post on Instagram

 

A post shared by Social Champ (@socialchampio)

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How Do Instagram Collab Posts Work?

Instagram Collab posts let two users co-create a post that appears on both of their profiles simultaneously.

It’s simple: one user creates a post and invites another to collaborate.

If the invited user accepts, the post shows up on both profiles, displaying the same likes, comments, and engagement.

This shared post helps both parties reach a larger audience without duplicating content on each account.

Whether it’s an image, video, or Reel, both creators share the content with their unique followers, making it a great way to amplify visibility.

The Benefits of Instagram Collab Posts

Instagram Collab posts offer several key benefits:

1. Expand Reach: By collaborating, both users can access a wider audience. It’s a win-win, as each collaborator’s followers see the post, potentially increasing views, likes, and engagement for both accounts.
2. Strengthen Brand Awareness: For brands, collaborating with influencers or other brands can boost recognition. Seeing two brands or creators work together often builds trust and familiarity with new audiences.
3. Create Authentic Content: Collaborations often feel more genuine because they involve multiple perspectives. Whether it’s storytelling or showcasing a product, the content appears more engaging and relatable.
4. Leverage Different Audiences: Collab posts tap into audiences you might not reach alone. Followers of both accounts are exposed to new content, which can drive new followers and interest.
5. Drive Engagement: With content visible on multiple profiles, engagement often increases. The combined reach means more people are likely to like, comment, and share.

How to Accept an Instagram Collab Post Invite

Accepting a Collab post invite is straightforward:

1. Check Your Notifications: When someone invites you to collaborate on a post, you’ll get a notification. Tap the notification to open the invite.
2. Review the Post: Take a look at the post details to ensure it aligns with your content style and audience.
3. Accept the Invite: If everything looks good, click the “Accept” button. The post will now appear on your profile, and any engagement on it (likes, comments) will be shared across both profiles.
4. Stay Engaged: Engage with any comments and interactions on the post to maximize its impact and strengthen the collaboration.

How Are Instagram Collabs Different From Tagging?

While tagging and Collabs might seem similar, they serve different purposes:

1. Visibility: In a tagged post, the tag is usually visible only on the original poster’s profile. In contrast, a Collab post appears on both users’ profiles, doubling visibility.
2. Shared Engagement: Collab posts allow both accounts to share likes, comments, and overall engagement, while tagged posts don’t. This means all interactions boost both profiles.
3. Co-Authorship: With a Collab post, both accounts are credited as co-authors, lending equal recognition and making the collaboration more noticeable. A tag, however, simply shows the tagged person’s handle without giving them co-author status.

Instagram Collab Post Ideas

Need some inspiration?

Here are a few Instagram Collab post ideas:

1. Product Launches: If you’re a brand launching a new product, partner with an influencer or content creator to showcase it from different angles. This is perfect for increasing buzz and reach.
2. Events and Causes: Collaborate with another brand or influencer to promote an upcoming event or support a cause. This creates greater awareness and encourages more people to get involved.
3. Behind-the-Scenes Content: Take your audience behind the scenes with a co-hosted Reel or Story. Show both of your perspectives during a product creation, event setup, or special project.
4. Giveaways and Contests: Organize a giveaway or contest with another account. Both partners can share the same post, boosting entries and engagement.
5. Educational Posts or Tutorials: Share knowledge or tips by collaborating with an expert in your field. This works well for brands, creators, or influencers who want to provide value while reaching new audiences.

Why Use an Instagram Collab Post?

For what purpose would I use an Instagram collab post?

In case you’re wondering, you could use this feature for different reasons, such as:

• To introduce a new product line.
• To promote existing products or services.
• To spread awareness of an event or cause.

Here’s another common question: Why should I use an Instagram collab post instead of just tagging or mentioning another person in a post?

Well, there are several reasons why using the Instagram collab feature makes more sense than the tag feature.

The first reason is that when someone tags or mentions you in a post, you will not be listed as the co-author of the post.

This means you won’t get the credit and recognition you deserve.

With an Instagram collab post, all accounts involved are listed as authors of the post.

This allows all accounts to get credit for the post.

Another reason is that when someone tags or mentions you in a post, it will not be shared with their followers.

This means that you will not get the extra exposure that you may need.

Conversely, an Instagram collab post is shared on more than one account, which helps all accounts gain additional exposure.

So if you’re looking for a way to collaborate and get the most out of your Instagram posts, an Instagram collab post is the way to go.

One thing to remember, though, is that you must have a public Instagram account.

It would also help if you invested in a social media engagement tool to facilitate real-time team collaboration.

How Do Instagram Collab Posts Benefit Brands?

Take a minute to think about movie franchises, like The Fast and The Furious, The Expendables, and The Avengers.

Each one of them features the most impressive cast ever assembled, which is partly why they are some of the highest-grossing movie franchises of all time.

I’m not insinuating that collaboration between two Instagram users is guaranteed to result in global stardom or tremendous financial success.

No. What I mean is that when two Instagram users come together, some great things can happen!

Here are several benefits that brands can reap by partnering with other brands, influencers, or content creators to create collaboration posts using the Instagram collaboration feature:

1. Reach a Wider Audience

   By partnering with influencers and content creators, brands can easily reach an entirely new audience. Influencers have already built relationships with their followers, and when they collaborate with brands, they can help introduce the brand’s products and services to a wider audience.

2. Strengthen Brand Awareness

   Collaborating with influencers and content creators helps build brand awareness and trust. As people get to know more about the brand through their content, they become more likely to become loyal customers.

3. Create Authentic Content

   Instagram collab posts are a great way to create content that is both authentic and engaging. Influencers and content creators can provide unique perspectives and stories that can help bring the brand’s products or services to life.

4. Leverage Existing Platforms

   By using the Instagram collaboration feature, brands can leverage influencers’ existing audiences. This can help brands save time and money that would otherwise be spent on creating their own content and engaging with influencers.

5. Increase Engagement

   Collab posts are also a great way to drive engagement and increase followers for both accounts. Furthermore, Instagram collaborations can enable brands to create long-term relationships with their collaborators, which can lead to more opportunities in the future.

Featured Article: How to Create an Instagram Content Calendar: A Complete Guide for 2025

How to Create an Instagram Collab Post

The process of creating an Instagram collaboration post starts with you inviting the owner of the other account to be a collaborator.

Here’s how to go about it:

1. Click the + Icon to Create a New Post

   

   At the top of your screen, you’ll see the + icon. Tap on it to create a new post.

2. Create a Reel or Feed Post

   

   Follow the usual steps for creating a Feed Post or Reel, i.e. choose a photo or video that’s saved on your phone’s gallery. Alternatively, you can tap the camera icon to record a live video or take a photo within the Instagram app. Note that you can utilize the carousel feature to add multiple images.

3. Crop the Image(s)

   

   Instagram allows you to post images in both vertical and horizontal orientations. Nevertheless, your images should fit into specific dimensions. As such, you may have to crop a tiny bit of your image to get them to fit.

4. Choose a Filter

   

   To apply a filter to a photo before you upload it, you can do so by selecting the photo, tapping on the filter icon, and then selecting the filter that you want to apply. If you want to apply a filter to a photo that you are about to take, you can do so by tapping on the filter icon before you take the photo. This will allow you to select the filter that you want to apply.

5. Edit Your Photo

   

   There are many editing options that come built into the app. You can click “Edit” at the bottom right of your screen to adjust your photo to your desired specifications. For instance, you can rotate the photo, add/reduce brightness, increase/decrease contrast, add color effects, and so much more.

6. Write a Caption

   Writing a caption for your Instagram photos or videos is essential because it helps to engage your audience and provide context for what they are seeing. Another reason why captions are important is that they allow you to highlight your brand’s voice and create a conversation with your followers. Moreover, they make it easier for followers to find and share your content, making it more likely to go viral.

7. Click “Tag People”

   Before publishing your post, tap the option for Tag people.

8. Click on “Invite Collaborator”

   After clicking on the “Tag people” option, you will see an “Invite collaborator” option. Click on it.

9. Search for the Collaborator’s Account

   On the search bar that appears, search the Instagram account of the brand or person you wish to add as a collaborator. Select the account.

10. Tap Done

    After choosing a collaborator, tap done. Your chosen collaborator will receive a notification, which they can accept, decline, or cancel. If they accept your invite, your post will also appear on their Feed or Reels, where their followers can see and react to. Both your username and the collaborator’s username will show above the Instagram collab post.

Adding Collaborators with Social Champ

Did you know?

Social Champ allows you to schedule and manage Instagram posts much easily.

Here’s how:

1. Login to Social Champ

   

   Access your Social Champ account and navigate to your Instagram account’s scheduling page.

2. Compose Your Post
   Create your post by adding images, videos, captions, hashtags, and any other elements you want to include. Social Champ also offers options to crop, filter, and edit images directly within the platform.
3. Use Tagging and Mentioning

   

   While Social Champ doesn’t yet support direct collaboration invites, you can tag the collaborator’s Instagram handle in the caption or comments, ensuring visibility and engagement with their audience. 

4. Schedule or Publish Your Post
   

   

   Choose to either schedule the post for a later date or publish it instantly. Your tagged collaborator will be notified on Instagram, and this helps both brands get visibility on the content.

Social Champ makes it easy to manage posts, especially for recurring collaborations, by offering scheduling, editing, and tracking features.

This setup allows quick collaborations, as you can tag multiple accounts and manage your posting schedules effectively without manually posting each time.

Tips for Creating Instagram Collab Posts

When it comes to collaborating on a project, you want your work to stand out. Whether you’re working on a project with friends, colleagues, or even complete strangers, having your post stand out can make a huge difference in the success of the project.

Here are some great tips to help you create stunning Instagram collab posts that will grab your followers’ attention:

1. Choose a Theme

   When creating  Instagram collab posts, it’s important to have a unified visual theme. This can be anything from a color palette to a style of photography. It’s best to pick something that fits your brand and will be attractive to your followers.

   Here are a few options (with examples) to consider:

   

   

   

2. Use Quality Images

   If you don’t already know, there’s a new consumer behavior in town: visual decision-making. Visuals have become one of the biggest motivating factors in deciding what to buy. Studies reveal that 63% of consumers find good images more essential than product descriptions.

   That said, it’s important to use high-quality images in your Instagram collab posts. Make sure to use images that are crisp and clear, as poorly cropped or low-resolution images can ruin the aesthetic of your post. Also, use interesting fonts and eye-catching colors to draw attention to your post.

   Rolex is one of the brands that uses high-quality images in their Instagram marketing campaigns. Here’s one of the their collaborative campaigns with Roger Federer:

    

   View this post on Instagram

    

   A post shared by ROLEX (@rolex)

3. Add Creative Text

   Another way of making your Instagram collaboration post stand out is by being creative with text when adding your caption. Come up with an interesting concept that will grab the attention of your followers and the followers of your collaborator.

   If you’re working on a project that has been done before, think of ways to make a tailored post that is better. If you’re working on something new, be sure to think outside the box and come up with unique ideas and solutions.

   Here’s an example from KFC

    

   View this post on Instagram

    

   A post shared by Kentucky Fried Chicken (@kfc)

4. Collaborate with the Right People

   Tagging the right people for your post is essential for collaboration. Reach out to influencers or brands that you think would be interested in working with you.

   Once you find the right collaborator, make sure you’re clear about what you expect from the project and what you’re willing to contribute. Don’t be afraid to ask questions and don’t be afraid to point out any issues or areas of concern. In other words, communication is key when it comes to successful Instagram collab posts.

   Here’s an example from Gucci

    

   View this post on Instagram

    

   A post shared by @gucci

5. Promote Your Post

   Once your post is live, be sure to promote it. You can utilize your own channels, as well as those of your collaborator, to get the word out about the post. You can also share your Instagram collab post on your other social media platforms and reach out to relevant influencers or brands.

   Follow these steps, and you will be sure to create a successful Instagram collab post. With the right strategy and creative concept, you can reach a larger audience and gain more followers.

Conclusion

Instagram is one of the most popular social media platforms, with over one billion active users each month.

With so many people using the platform, it’s a great way to reach and engage customers, build relationships, and increase brand awareness.

Through the Instagram collaboration feature, brands can leverage the power of influencers to reach their target audiences and build trust with potential customers.

Nevertheless, managing collaborations on Instagram can be time-consuming and challenging.

This is where a social media management tool can come in handy.

It can help brands keep track of their Insta collab post, manage communication with influencers, and measure the success of their collaborations.

Frequently Asked Questions