Social Champ’s latest analysis reveals a significant shift in social media dynamics following the US elections.
“An analysis by Social Champ, based on a dataset of over 81M+ posts published across multiple platforms, reveals significant trends: Bluesky witnessed a substantial 46% increase in usage, Threads recorded a moderate growth of 14%, Twitter experienced a pronounced 23% decline in activity, and Mastodon observed a slight decrease of 5%.” – Social Champ’s Data Analysts
Bluesky, the decentralized platform- which has previously gained momentum for its unique approach, has recorded a staggering 46% surge in usage, propelling its user base to over 20 million.
Meanwhile, other platforms face mixed fortunes. Twitter (now X) saw a sharp 23% drop in activity, with Mastodon reporting a more modest 5% decline.
On the other hand, Threads showed a promising 14% week-over-week growth, echoing Bluesky’s upward trajectory.
Users who have switched to Bluesky cite concerns about Twitter’s increasing misinformation, offensive content, and controversial policies under Elon Musk’s leadership as their primary motivation.
Now boasting nearly 20 million active users, Bluesky is gaining significant traction, particularly in North America and the UK.
Bluesky’s appeal lies in its innovative features, such as customizable feeds and a commitment to decentralized control, branding itself as a “billionaire-proof” alternative. This fresh approach provides social media managers with new opportunities to connect with audiences using creative strategies.
In contrast, Threads has seen only a 14% growth, which can be attributed to Meta’s deliberate shift away from political and news content.
While this decision redefined the platform’s focus, it also sparked backlash. Many users have voiced frustrations over outdated posts and “engagement bait“—content designed to provoke reactions. Bluesky has effectively leveraged this dissatisfaction, establishing itself as a great alternative in the crowded text-based social media space.
Similarly, according to users, Mastodon struggled to gain traction due to its complex onboarding process. Its decentralized system, requiring users to select from multiple servers or “instances,” often overwhelms newcomers, causing many to abandon the platform early.
That said, Mastodon has achieved a 47% surge in app downloads for persistent users over the past month.
As Bluesky’s growth accelerates, outpacing competitors like Threads and Mastodon, one question looms: is it time for brands to rethink their social media strategies and embrace this emerging platform?
Be Where Your Audience Is—Leverage Bluesky Before Everyone Else!
Bluesky is growing fast, and your audience is already there. Don’t miss out on the opportunity to lead the conversation. With Social Champ, you can stay ahead of the curve and ensure your brand is always front and center on Bluesky.
