Meta is betting big on AI, and its latest experiment involves letting Instagram users create AI versions of themselves. Why? Well, the value of this feature might be up for debate, but it’s definitely happening.

Instagram AI feature
Instagram AI feature

App researcher Alessandro Paluzzi shared new screenshots that reveal Instagram’s evolving AI bot creation framework. These images show that Instagram is working on a new feature allowing users to ‘Create an AI version of yourself.’

This feature will be built into the app, enabling users to generate digital avatars that can interact and engage on their behalf. Whether this will catch on remains to be seen, but it’s an interesting step in Meta’s ongoing push into AI technology.

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