Pinterest has launched the next phase of its promotional campaign to attract more ad partners and encourage the use of its ad tools.
Initially launched in July, the campaign emphasizes how Pinterest connects users with diverse interests. The latest phase spotlights party planning, recipes, and shopping discovery through slick animations.
This expanded campaign is part of Pinterest’s strategy to boost revenue, especially in Western markets.
Despite steady growth in user numbers, Pinterest hasn’t fully tapped into its revenue potential. As a popular platform for shopping discovery, Pinterest is looking to highlight its value to users with high shopping intent and drive more in-app spending.
Additionally, Pinterest has seen increased usage among younger users, which it hopes to leverage in this campaign, especially with the holiday season approaching.
