Snapchat is setting the bar high for social media subscription services. In its Q2 performance update, Snap revealed that its Snapchat+ subscription service now boasts 11 million paying subscribers.
This milestone positions Snapchat+ as a standout success in the crowded field of social media subscriptions. Unlike its competitors, which have leaned heavily on verification perks that often dilute their appeal, Snapchat has focused on adding features that users genuinely want and appreciate.