With holiday planning in full swing, TikTok has just released a new marketing playbook for small and medium-sized businesses (SMBs), designed to help you get the most out of your TikTok efforts.

This 19-page guide covers all aspects of TikTok marketing and offers various tips and strategies to enhance your approach. While the full guide is available through an email sign-up, here are some key takeaways to get you started.

  • Understanding Your Audience: Learn how to identify and engage with your target audience on TikTok.
  • Content Creation Tips: Get practical advice on creating compelling and shareable TikTok videos.
  • Advertising Strategies: Discover effective ways to leverage TikTok ads to boost your holiday campaigns.

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