Remember when Instagram rolled out the “Add Yours” sticker to increase engagement on the platform? YouTube is next on the bandwagon!
YouTube is also currently testing the “Add Yours” sticker to enhance engagement and encourage original content.
This feature will allow creators to interact with their audience by posing questions and providing prompts for them to join in on trends.
“If you’re a Creator in the experiment you’ll see an “Add Yours” sticker available in the sticker picker. To try it out, record a Short, tap “Next,” then tap the sticker icon and select “Add Yours” and type in what you like others to respond to.” — YouTube
Similar to Instagram, viewers can click on the sticker to add their own prompts. With Instagram’s success using unique prompts, it will be intriguing to see how well YouTube’s attempt to replicate this trend.