TikTok Business Center: The Ultimate Guide for 2025

74% of Gen Z TikTok users who engage with ads on the platform are more likely to actively search for more information about a product afterward.

This highlights the strong potential of TikTok’s advertising in driving consumer curiosity and action. The platform is no longer optional for serious marketers.

If you manage multiple ad accounts or collaborate with a team, the TikTok Business Center provides a centralized hub for streamlined operations.

Combine this with tools like Social Champ—designed to simplify content planning, scheduling, and analytics—and you have a powerful strategy for dominating the TikTok scene.

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Key Features of TikTok Business Center

TikTok Business Center is a powerful platform designed to help businesses streamline their advertising and marketing efforts on TikTok.

With its advanced features and tools, companies can manage their campaigns, track performance, and collaborate more efficiently.

Below are the key features of TikTok Business Center that can significantly enhance your marketing strategy.

1. Unified Dashboard for Easy Access

   TikTok Business Center provides a centralized dashboard, offering quick access to your TikTok Ads Manager and TikTok Business Manager.

   This unified interface allows businesses to manage ad campaigns, view reports, and adjust settings all in one place. 

   By integrating these tools into a single platform, TikTok helps streamline the management of your marketing efforts.

   

2. Multi-Account Management

   With TikTok Business Center, you can manage multiple ad accounts under one roof. 

   Whether you’re a brand, agency, or a business with several campaigns, this feature simplifies managing various accounts and campaigns simultaneously.

   The integration with TikTok Business Suite further enhances this experience by providing seamless navigation across different business profiles and accounts.

3. Team Collaboration and Permissions

   One of the standout features of TikTok Business Center is its team collaboration tools.

   You can invite team members and assign roles with specific permissions, ensuring everyone can access the necessary tools and information.

   This is especially useful for larger teams working on different campaigns, as it allows businesses to control who can edit or view certain aspects of their campaigns through TikTok Business Manager.

   

4. Comprehensive Analytics and Reporting

   TikTok Business Center offers in-depth analytics that helps businesses track campaign performance.

   From the dashboard, you can directly monitor critical metrics such as impressions, clicks, and conversions.

   The TikTok Ads Manager provides more detailed insights, allowing businesses to optimize campaigns based on real-time data.

   This feature is essential for improving your ROI and ensuring practical marketing efforts.

   

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5. Simplified Campaign Creation

   The TikTok Business Suite makes creating TikTok ads easy. It provides a step-by-step process for setting up campaigns. 

   Whether you want to run a brand awareness ad, drive traffic, or promote an eCommerce product, the platform guides you through each stage.

   You can also A/B test different ad formats and creatives, helping you find the best-performing content.

6. Budget and Scheduling Flexibility

   TikTok Business Center allows you to set flexible budgets and schedules for your campaigns.

   With the TikTok Ads Manager, you can easily adjust your budget based on performance, ensuring you’re investing in the most effective ads.

   You also have the option to schedule ads to run at specific times or target particular time zones, maximizing your reach and impact.

7. Ad Creative Tools

   TikTok Business Center provides tools for creating and editing video ads that resonate with your target audience. 

   You can leverage various ad formats, such as In-Feed ads, Branded Hashtag Challenges, and TopView ads.

   The TikTok Business Suite helps you optimize your creative materials, making it easier to develop content that aligns with TikTok’s dynamic and engaging style.

8. Access to Tiktok’s Marketplace and Partners

   Through the TikTok Business Center, businesses gain access to TikTok’s Marketplace, where they can collaborate with influencers and other partners.

   This feature opens opportunities for creating influencer-driven campaigns that drive higher engagement.

   The TikTok Business Manager helps you manage these partnerships effectively, ensuring your brand and influencer partners are aligned.

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How to Set up TikTok Business Center

Setting up the TikTok Business Center is a straightforward process that allows businesses to manage their TikTok advertising, track performance, and collaborate with teams from one centralized platform.

Here’s a step-by-step guide to get you started:

1. Create a TikTok Business Account

   • If you don’t already have one, start by creating a TikTok Business Account. This is necessary to access the TikTok Business Center and use its features.
   • Go to the TikTok for Business website and click “Create an Ad” or “Create Account.”
   • Fill in your business details like name, email, and company type.
   • After completing the registration, verify your email to activate the account.

2. Access TikTok Business Center

   • Once you have a TikTok Business Account, log in to your account to navigate to the TikTok Business Center.
   • The TikTok Business Center is under the “Business Center” option in the TikTok Ads Manager interface.

3. Link Your TikTok Ads Manager Account

   • In the TikTok Business Center, you can link your TikTok Ads Manager account to manage ad campaigns and track performance.
   • You’ll be prompted to create an Ads Manager account if you don’t have one.
   • Link the TikTok Ads Manager account to your business profile by following the on-screen instructions.

4. Add Your Business Profile

   • You must set up your business profile in the TikTok Business Center.
   • Click “Business Profile” to enter your company name, logo, website, and other relevant details. This information helps customize your ad campaigns and aligns with your branding.

5. Set up Multiple Ad Accounts (If Needed)

   • If you manage more than one TikTok Ad account, you can add them to the TikTok Business Center.
   • Go to the “Ad Account” section and click on “Create New Ad Account.”
   • You can add multiple accounts and easily switch between them to manage different campaigns or clients.

6. Invite Team Members

   • The TikTok Business Center allows you to invite team members and assign roles.
   • Go to the dashboard’s ” Team ” section and click “Invite Team Members.”
   • Add the email addresses of the people you want to invite and assign them roles like Admin, Manager, or Analyst. This will allow you to collaborate and delegate tasks effectively.

7. Set Permissions and Roles

   • Customize permissions for each team member based on their role. The TikTok Business Manager lets you control access to different features, ensuring that each team member can only view or edit the relevant sections to their tasks.
   • For example, an Admin can manage ads, while an Analyst might only have access to analytics.

8. Start Running Campaigns

   • You can start running campaigns once your TikTok Business Center is set up.
   • Using the built-in analytics tools, you can create and launch ads directly from the platform using the TikTok Ads Manager and monitor their performance.

TikTok Business Center vs. TikTok Ads Manager

While both TikTok Business Center and TikTok Ads Manager are important in managing advertising campaigns, they cater to different aspects of TikTok’s advertising ecosystem.

Below is a comparison of their features to help you understand their distinct functions:

1. Purpose and Focus

   • TikTok Business Center:
     • TikTok Business Center is a comprehensive platform for managing and organizing multiple TikTok Ads Manager accounts, business profiles, and team collaboration. It provides an overview of all your business operations on TikTok, from campaign management to user access.
     • It focuses on centralizing your business activities and managing multiple accounts and team permissions in one place.
   • TikTok Ads Manager:
     • TikTok Ads Manager is the primary tool for creating, launching, and optimizing individual ad campaigns. It’s specifically designed for managing ad performance, tracking analytics, and analyzing key metrics.
     • The focus here is on the technical side of ad creation and optimization.

2. Features and Functionalities

   • TikTok Business Center:
     • Account Management: Centralized management of multiple ad accounts and business profiles.
     • Team Collaboration: Allows businesses to invite team members, assign roles, and control permissions for accessing different features.
     • Permissions and Access Control: This option allows users to set different employee roles (Admin, Manager, Analyst) across multiple accounts.
   • TikTok Ads Manager:
     • Provides tools for creating and setting up TikTok ads, including targeting options, budgets, and scheduling.
     • Offers real-time data on campaign performance, including impressions, clicks, conversions, and more.
     • Audience targeting allows you to define and segment your audience by demographics, interests, and behaviors.

3.  User Experience and Interface

   • TikTok Business Center:
     • A more organizational platform designed to oversee your entire business presence on TikTok. It is a multi-functional, centralized dashboard for business and team management. It is user-friendly for managing accounts and assigning tasks.
   • TikTok Ads Manager:
     • A more specialized platform with a focus on creating and managing ads. The interface is designed for marketers and advertisers who must dive deep into campaign setup, reporting, and optimization.

4.  Integrations and Tools

   • TikTok Business Center:
     • It integrates with other TikTok business tools, such as TikTok Ads Manager for running campaigns and TikTok Business Suite for accessing various marketing resources and reports.
   • TikTok Ads Manager:
     • Directly integrates with tools such as the TikTok Pixel for conversion tracking, the Creative Hub for creating ads, and other features that focus solely on ad performance.

5. Target Audience

   • TikTok Business Center:
     • It best suits businesses and agencies managing multiple ad accounts, team members, and campaigns across various TikTok profiles.
   • TikTok Ads Manager:
     • Targeted more toward individual advertisers or marketing teams who need to create, manage, and optimize specific TikTok ads.

Benefits of TikTok Business Center for Marketers

The TikTok Business Center offers several advantages for marketers looking to streamline their operations and enhance their TikTok marketing strategies:

• Centralized Management: It allows marketers to manage multiple TikTok ad accounts and business profiles in one place, saving time and effort overseeing campaigns.
• Team Collaboration: With features for assigning roles and permissions, marketers can collaborate more effectively, ensuring that each team member has the appropriate access to manage tasks and campaigns.
• Analytics and Reporting: TikTok Business Center provides access to detailed analytics, making it easier to track campaign performance, identify trends, and optimize ad strategies.
• Improved Campaign Control: It offers more control over budgets, ad spending, and targeting, helping marketers create more effective and efficient campaigns.

Conclusion

TikTok Business Center is a powerful tool for marketers looking to streamline their TikTok operations in 2025. Its ability to manage multiple ad accounts, collaborate with teams, and access detailed analytics provides the essential features for successful campaigns.

When combined with tools like Social Champ, marketers can enhance their TikTok presence by scheduling posts, boosting engagement, and ensuring consistent branding.

As TikTok continues to evolve as a marketing platform, leveraging the full potential of TikTok Business Center will be crucial for businesses aiming to stay ahead of the competition and achieve their marketing goals.

Frequently Asked Questions