Hootsuite vs. Sprout Social: Who Is Leading the Market in 2024
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Overview
Navigating Social Media: Hootsuite vs Sprout Social Side-By-Side
Choosing the right social media tool is key to managing your online presence effectively. In 2024, Hootsuite and Sprout Social led the market with powerful features and unique offerings.
This blog compares their pricing, features, and reviews to help you decide which platform best fits your business needs.
Let’s take a look at the complete comparison of Hootsuite vs. Sprout Social!
Making an everlasting mark in the social media industry isn’t easy at all, and that’s where these tools can serve you the best. Hootsuite and Sprout Social both reign supreme as popular social media management tools.
Short Summary
- Choosing the right tool depends on your budget and business needs.
- Hootsuite starts at $99/month, while Sprout Social starts at $199/month; both offer a 30-day free trial.
- Social Champ offers a more affordable option with plans starting at $29/month and includes a free plan.
- Hootsuite and Sprout Social are feature-rich but expensive, with some limitations in ease of use and reporting.
- Social Champ is praised for its user-friendly interface, affordability, and effective automation features.
- The page compares features like ease of use, pricing, and customer support, highlighting Social Champ as a strong contender.
When choosing the right social media management tool for your business, it’s important to consider your budget and needs. The best social media management tool performs in two areas:
Pricing Plans
Hootsuite and Sprout Social both offer exclusive pricing plans with versatile features for individuals, businesses, and agencies, but their pricing will shock you. Hootsuite and Sprout Social both offer a 30-day free trial to their users.
The Owly tool offers four premium pricing plans starting at $99/month with 1 user and 10 social media accounts with features including unlimited postings, post scheduling, and access to Social Inbox. To unlock more high-end features, you need to upgrade your plan.
Coming to Sprout Social, the tool offers four pricing plans starting at $249/month as a Standard Plan. This plan offers 5 social profiles, various scheduling features, tasking and social Management tools, and much more. Similarly, you need to pay extra bucks to upgrade to the top-tier plans to access those premium features.
Both tools are pretty expensive and offer limited features. Whereas, if we take a look at the bigger picture, Social Champ offers a FREE plan with unlimited scheduling options, unlike any other popular tool in the market. The rising tool starts at $29/month with no ADDITIONAL or HIDDEN cost.
Ease of Use
Based on the user reviews, many users have praised its user-friendly interface and easy navigation. But on the other side, many reviewers have complained that the tool is not worth the money and it should be more user-friendly.
Whereas reviews of Hootsuite tend to be mixed when it comes to ease of use. Some users appreciate the platform’s features and customization options, but others find the interface to be overwhelming and difficult to navigate. Based on the user ratings and reviews, Hootsuite’s dashboard is complex and a bit challenging for beginners.
Here, Social Champ clearly wins the race against Hootsuite and Sprout Social. Users have appreciated the clean and vibrant dashboard and easy-to-use tools for scheduling posts, monitoring conversations, and analyzing social media performance.
Hootsuite
Starts with $99
Professional, Team, Enterprise
Sprout Social
Starts with $249
Standard, Professional, Advanced, Enterprise
Social Champ
Starts with $29
Champion, Business, Agency
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| |
|---|---|---|---|
| Easy-to-Use Interface | 4.3 | 4.4 | 4.6 |
| Value for Money | 4.2 | 4.0 | 4.6 |
| G2 Reviews | 4.1 | 4.4 | 4.4 |
| Customer Support | 4.2 | 4.3 | 4.6 |
What’s Better Than Hootsuite and Sprout Social?
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| Features |
Hootsuite
|
Sprout Social
|
Social Champ
|
|---|---|---|---|
| Advanced Queuing | No | Yes | Yes |
| Content Calendar | Yes | Yes | Yes |
| AI Caption writer | Yes | No | Yes |
| Social Inbox | Yes | Yes | Yes |
| Canva Integration | Yes | Yes | Yes |
| Stock Photo Library | Yes | Yes | Yes |
| Best Time to Post | Yes | Yes | Yes |
| Auto RSS | Yes | Yes | Yes |
| Hashtag suggestions | Yes | No | Yes |
| Post Analytics | Yes | Yes | Yes |
| Custom Reports | Yes | Yes | Yes |
| Chatbot Support | Yes | Twitter & Facebook only | Yes |
| Content Suggestions | No | Yes | Yes |
| Live Chat | Yes | Yes | Yes |
Reviews: Hootsuite vs Sprout Social and Social Champ
Positive
- Asset and Content Library: Hootsuite allows users to save templates and visuals, making it easy to use them whenever needed.
- Advanced Campaign Management: The tool offers advanced features for planning and measuring campaign performance.
- Robust Analytics: Hootsuite provides strong analytics for each supported social media platform.
- Multi-Platform Support: Hootsuite supports a wide range of social media platforms, allowing you to manage all your accounts in one place.
- Team Collaboration: Hootsuite makes it easy for teams to collaborate on social media content.
Negative
- Expensive: Hootsuite is one of the more expensive tools, starting at $99 per month for one user.
- Limited Reporting: The reporting features are not as comprehensive, lacking detailed social media engagement metrics.
- Slow Customer Support: Users have criticized Hootsuite’s customer support for being slow and unresponsive.
- Steep Learning Curve: New users might find Hootsuite complicated to learn and use effectively.
- Limited Features on Lower Plans: Many of the advanced features are only available on higher-tier plans.
Positive
- Strong Customer Engagement Focus: Sprout Social helps businesses engage effectively with their customers on social media.
- Powerful Analytics: The tool provides some of the best analytics in the industry, offering detailed insights into social media performance and ROI.
- Excellent Customer Support: Sprout Social is known for having a dedicated and responsive support team.
- User-Friendly Dashboard: The dashboard is designed to make it easy to monitor social media activity in real-time.
- Smart Inbox: Sprout Social’s Smart Inbox feature allows you to manage all your social media messages in one place.
Negative
- Limited Social Media Scheduling: The scheduling features are not as robust compared to other platforms.
- Pricey for Small Businesses: Sprout Social’s pricing starts at $199 per month for one user, making it expensive for small businesses.
- Not as User-Friendly: The interface is less user-friendly compared to Hootsuite, which may make it harder to learn.
- Limited Customization: There are fewer options to customize reports compared to other tools.
- No Free Plan: Unlike some competitors, Sprout Social doesn’t offer a free plan.
Positive
- Affordable: Social Champ is one of the most budget-friendly tools, with plans starting at just $29 per month.
- Easy to Use: The interface is very user-friendly, making it simple to navigate and find the features you need.
- Good Social Media Scheduling: Social Champ offers strong scheduling features, including the ability to post to multiple networks simultaneously.
- Automation Features: The tool includes automation features to help save time on repetitive tasks.
- Content Recycling: Social Champ allows you to recycle evergreen content easily, ensuring your posts remain relevant.
Negative
- Limited Language Support: The tool currently supports only English.
- Limited Integrations: Social Champ’s integrations with third-party tools are more limited compared to other platforms.
- X (formerly Twitter) on Paid Plans: X is only available on paid plans, limiting free users.
- Basic Analytics: The analytics provided are not as in-depth as some other tools.
- Limited Customization: There are fewer options to customize the platform to fit specific needs.
Frequently Asked Questions: Hootsuite vs Sprout Social
Many users find Hootsuite's interface to be more intuitive and easier to navigate. However, both platforms have been designed with user experience in mind.
Out of all the tools, Social Champ is the most affordable. Hootsuite is generally considered to be more affordable than Sprout Social, especially for smaller businesses. However, pricing can vary depending on your specific needs and the features you require.
While both platforms offer similar core features, there are some key differences. Hootsuite is generally considered more user-friendly and has a wider range of integrations. Sprout Social is known for its advanced analytics and customer service features.
For large enterprises with complex social media needs, Social Champ, Hootsuite, and Sprout Social offer great features. The best choice will depend on your specific requirements and preferences.
Yes, both platforms offer integration with popular advertising platforms like Facebook Ads and Google Ads. You can use them to schedule and manage your ad campaigns.