Are you a social media management agency overwhelmed by the sheer volume of platforms, content, and client expectations?
After all, social media is constantly evolving, making it challenging to stay ahead of the curve.
Did you know that 76% of consumers have bought a product they saw in a brand’s social media post? This statistic underscores the immense power of effective social media management.
However, managing multiple client accounts, tracking performance, and scheduling content across various platforms can get difficult, especially if you’re doing it manually.
That’s where the right tools come in.
Social media management tools can streamline your workflow, save time, and help you deliver exceptional results for your clients.
In this blog, we’ll explore some of the best tools available to social media agencies.
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Short Summary
- Social media management agencies face challenges due to the volume of platforms, content, and client expectations.
- Managing multiple client accounts manually can be overwhelming, making effective tools essential.
- Social media management tools streamline workflows, save time, and enhance client results.
- These tools enable scheduled posting, centralized management, detailed analytics, improved engagement, content curation, and team collaboration.
- They help maintain brand consistency, increase efficiency, facilitate competitor analysis, and manage crises effectively.
- A curated list of top social media management tools for agencies includes options like Social Champ, Hootsuite, Buffer, Sprout Social, and more, each with specific features and pricing.
- Choosing the right tool aligns with an agency’s goals and budget, ultimately improving operations and client satisfaction.
What Are Social Media Management Tools?
Social media management tools are designed to help you manage, schedule, analyze, and streamline your social media presence across different social media sites.
These tools save you time by automating routine tasks, allowing you to focus on creating compelling content and developing strategies to grow your online presence.
Why Is It Essential for Your Agency to Use a Social Media Management Tool?
Using a social media management tool is essential for your agency for several compelling reasons. Let’s take a look at some of the reasons below:
Streamlined Scheduling and Posting
Social media management tools for agencies allow you to schedule posts in advance across multiple platforms.
This ensures a consistent posting schedule without the need for manual intervention, freeing up valuable time for your team to focus on your social media strategy.
Centralized Management
With a social media management tool, you can manage all your clients’ accounts from one central dashboard.
This makes it easier to oversee multiple campaigns, ensuring that nothing falls through the cracks and that each client’s social media presence is well-coordinated.
Enhanced Analytics and Reporting
These tools provide detailed analytics and performance reports, helping you track the effectiveness of your campaigns.
You can measure engagement, reach, conversions, and more, thus make data-driven decisions and demonstrate ROI to your clients.
Featured Article: 18 Social Media Analytics Tools for Marketers in 2024
Engagement
Social media management tools often include features for monitoring and responding to comments and messages.
This helps you engage with your audience promptly and effectively, fostering better relationships and enhancing customer satisfaction.
Content Curation and Discovery
Many social media management tools for agencies offer a content curation feature that makes creating social media posts a breeze.
They also have discovery features that help you find relevant content to share.
This can keep your social media feeds fresh and engaging, providing value to your audience and maintaining their interest.
Team Collaboration
Some tools support multi-user access and collaboration features, making it easier for your team to work together.
You can assign tasks, review content, and manage workflows efficiently, ensuring that everyone is on the same page.
Brand Consistency
When using a social media management tool, you can maintain a consistent brand voice and aesthetic across all platforms.
This helps in building a cohesive brand identity that resonates with your audience and reinforces your brand message.
Time and Resource Efficiency
Automating repetitive tasks and streamlining processes saves time and reduces the workload on your team.
This allows you to allocate resources more effectively, focusing on creative and strategic activities that drive growth.
Competitor Analysis
Some social media management tools for agencies offer features to monitor your competitors’ social media activities.
This can provide valuable insights into their strategies, helping you stay ahead of the competition by adapting and innovating your approach.
Crisis Management
In case of a social media crisis, having a centralized tool allows for quick and coordinated responses.
You can monitor the situation in real-time, respond promptly, and manage the narrative effectively to mitigate any negative impact.
10+ Social Media Management Tools for Agencies
When exploring social media management tools for agencies, the array of options can be overwhelming.
To simplify your decision-making process, we’ve curated a list of top-rated 10+ tools that meet diverse agency needs in 2024.
Social Champ
Social Champ’s dashboard Social Champ is one of the best social media management tools for agencies.
It offers a comprehensive platform for scheduling, publishing, listening, and analyzing social media content across multiple platforms.
The tool’s user-friendly interface, bulk upload feature, and detailed analytics make it ideal for agencies managing several client accounts.
The tool also provides a content calendar for visual planning and seamless team collaboration.
Recommended Pricing Plan
The Agency plan, priced at $240 per month, is highly recommended for agencies due to its extensive features tailored for managing large-scale social media operations.
With the capability to handle up to 100 social accounts, agencies can efficiently oversee multiple client profiles from a single platform.
The plan also offers unlimited post scheduling, allowing agencies to plan and automate content seamlessly across various platforms.
Additionally, with support for up to 10 users, team collaboration is streamlined, enabling effective coordination and task delegation within the agency.
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Hootsuite
Hootsuite’s webpage Hootsuite is one of the oldest and most widely used social media management tools.
It offers robust scheduling, monitoring, and analytics features, making it an all-in-one solution for managing social media presence effectively.
Hootsuite is great for agencies because it supports many social media accounts, allowing agencies to manage multiple clients from a single dashboard.
Its comprehensive analytics and reporting features help agencies track performance and effectively demonstrate ROI to their clients.
Recommended Pricing Plan
The Team plan is ideal for agencies. It includes up to 20 social accounts and allows multiple users to collaborate. The plan is priced at $249 per month.
Featured Article: 10 Best-Fitting Hootsuite Alternatives for 2024
Buffer
Buffer’s dashboard Buffer simplifies social media management with its intuitive interface and powerful scheduling capabilities.
It offers detailed analytics to help agencies understand their performance across different social platforms.
Buffer’s easy-to-use publishing tools ensure a consistent posting schedule.
Recommended Pricing Plan
Buffer’s Agency plan, priced at $120 per month, is perfect for marketing agencies managing more than 10 social media channels.
Sprout Social
Sprout Social’s dashboard Sprout Social is known for its comprehensive suite of tools, including social media scheduling, monitoring, and in-depth analytics.
It provides a unified inbox for managing all social interactions, making it easier for agencies to engage with their audience.
The platform’s reporting features are highly detailed, aiding in performance assessment.
Recommended Pricing Plan
The Advanced plan, priced at $499 per month, is recommended for agencies due to its extensive reporting, advanced scheduling capabilities, and support for unlimited social media profiles.
Later
Later’s dashboard Later is another excellent choice for social media management, especially for creators and brands.
It offers robust collaboration tools, making it easy for creators and brands to work together seamlessly.
Its team and brand management tools ensure that all aspects of social media presence are handled efficiently.
Additionally, Later’s team collaboration tools facilitate smooth communication and coordination among team members, enhancing productivity and ensuring cohesive brand messaging across platforms.
Recommended Pricing Plan
The Agency plan, priced at $200 per month, is suitable for agencies. It offers up to 15 social sets and allows you to publish unlimited posts.
The plan also offers up to 100 credits for AI features and full analytics for up to one year of data.
Agorapulse
Agorapulse’s dashboard Agorapulse offers scheduling, monitoring, and reporting tools, along with a unified inbox for managing social interactions.
Its CRM features help agencies track and manage client relationships effectively.
The platform’s detailed and customizable reports can make it easy for your agency to showcase performance metrics and insights to its clients.
Recommended Pricing Plan
The Advanced plan from Agorapulse, priced at $149 per month, is highly recommended for agencies.
This plan allows management of up to 10 social profiles, making it ideal for handling multiple clients or accounts efficiently.
Sendible
Sendible’s dashboard Sendible is designed specifically for agencies, providing comprehensive tools for social media management, including scheduling, analytics, and client collaboration.
The platform supports a wide range of social networks and includes features like content suggestions and automated reporting.
Recommended Pricing Plan
For startup agencies, Sendible offers the Traction Plan at $89 per month. It allows up to four users and 24 social profiles.
As for growing agencies, the White Label plan, priced at $199 per month, is an ideal choice. It allows up to 10 users and 60 social profiles.
CoSchedule
CoSchedule’s dashboard CoSchedule combines social media management with a powerful marketing calendar.
This makes it a great choice for agencies looking to coordinate social posts with broader marketing efforts.
It includes marketing calendar features, allowing teams to plan, execute, and track their social media campaigns seamlessly.
Additionally, its real-time collaboration and asset management capabilities enable efficient coordination among team members.
This ensures timely and consistent content delivery across multiple client accounts.
Recommended Pricing Plan
If your agency needs Calendars for each of its clients, then you should opt for the Agency Calendar, which is priced at $39 per month.
It allows up to three users and connects up to five social profiles.
If your agency needs a plan that allows more users and social profiles, you can opt for CoShedule’s Content Calendar or Marketing Suite.
Featured Article: 10 CoSchedule Alternatives for Your Social Media in 2024
Zoho Social
Zoho Social’s dashboard Zoho Social is suitable for agencies because it offers comprehensive social media management tools.
This includes multi-channel scheduling, monitoring, and detailed analytics, all from a single dashboard.
Additionally, its client management features allow agencies to handle multiple client accounts with ease.
It also provides customized reports and seamless collaboration with clients to ensure optimal social media performance.
Recommended Pricing Plan
Agencies have two options to choose from. The first choice is the Agency plan, which is priced at $275 per month.
It supports up to 10 brands, with each brand including a total of 10 social channels.
The second option is the Agency Plus plan, which is priced at $400 per month. It supports up to 20 brands (200 channels) and five team members.
SocialPilot
SocialPilot’s dashboard SocialPilot is a social media management tool designed to streamline the process of scheduling, analyzing, and managing content across multiple platforms.
Agencies should consider it because it supports a wide range of social media accounts, making it easy to handle multiple clients.
Additionally, SocialPilot offers team collaboration features that facilitate smooth communication and task management among team members.
Its user-friendly interface and affordable pricing make it an attractive option for agencies of all sizes.
Recommended Pricing Plan
Social Pilot’s Agency Plan, priced at $100 per month, is tailored for agencies needing efficient social media management.
It supports up to 30 social media accounts and accommodates 6 users, facilitating seamless team collaboration and task distribution.
Unlimited client handling capability makes it an optimal choice for scaling agencies without client onboarding restrictions.
Plannable
Planable’s webpage Plannable is a top choice for agencies due to its intuitive interface and powerful collaboration features tailored for social media management.
The platform allows agencies to plan, preview, and approve social media content in real-time, facilitating seamless teamwork and client communication.
With Plannable, agencies can schedule posts across multiple platforms simultaneously, ensuring consistent brand messaging and timely content delivery.
Its interactive mockup feature enables visual content planning, making it easier to visualize and refine posts before publishing.
Recommended Pricing Plan
Social media management agencies prefer Planable’s Enterprise plan. It’s ideal, as it allows scheduling and managing unlimited posts across various social media platforms.
This feature is particularly advantageous for agencies handling extensive content calendars and multiple client accounts,
Loomly
Loomly’s dashboard Loomly is a social media management tool designed to streamline content creation, scheduling, and collaboration across various platforms.
This tool simplifies maintaining a cohesive social media presence by enabling agencies to schedule posts, monitor engagement, and generate analytics reports.
Moreover, its user-friendly interface and customizable workflows ensure that agencies can scale their operations and deliver consistent results across different client campaigns.
Recommended Pricing Plan
Loomly’s Standard Plan, priced at $80 per month, is ideal for startup agencies, offering management of up to 20 social media accounts and accommodating up to 6 users.
For larger agencies, the Advanced plan at $175 per month supports 35 social media accounts and allows up to 14 users, making it suitable for scaling operations and handling extensive client portfolios.
MeetEdgar
MeetEdgar’s webpage MeetEdgar is a social media automation tool that stands out for its ability to recycle and schedule content effectively.
This tool categorizes content into libraries, making it easy to manage and reuse posts, which is particularly beneficial for agencies handling multiple client accounts.
MeetEdgar also offers features like content scheduling, analytics, and A/B testing, empowering agencies to optimize their social media strategies.
Recommended Pricing Plan
Agencies should opt for the Edgar Monthly Plan, priced at $49.99 per month, which offers management of up to 25 social accounts.
The plan includes unlimited scheduled posts and supports 1,000 weekly automations, ensuring efficient content management.
It also provides 50 monthly AI (Inky) Credits and unlimited customizable content categories.
It accommodates up to 20 team members, making it suitable for agencies looking to streamline social media management across multiple client accounts effectively.
Conclusion
Managing multiple social media platforms can be complex, but the right tools can simplify the process.
The best social media management tools for agencies we’ve highlighted in this guide offer a variety of features tailored for social media marketing agencies.
As you consider which tool best fits your agency’s needs, focus on the features that align with your goals and budget.
The right tool will not only streamline your operations but also position your agency for greater success.
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