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20+ Ways to Build Your Social Media Presence in 2024
Maintaining your social media presence can be tough. Sometimes, it feels like you need a whole team (or at least a reliable social media management tool) just to keep up,
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The Pinterest Shopping Features You Should Know in 2024
Do you also scroll through Pinterest, completely smitten with a gorgeous living room setup or the perfect summer dress, only to get lost in the browsing abyss? Been there, pinned
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Brand Monitoring: Importance, Strategies, and Tools
Your brand reputation is everything. But with social media buzzing and online chatter constantly flowing, it can be tough to keep your finger on the pulse. That’s where brand monitoring
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How to Create an Influencer Media Kit in 5 Steps in 2024
So you’ve smashed your follower goals, your content is captivating, and brands are starting to take notice. That’s awesome! But before you dive headfirst into collaborations, there’s one essential tool
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The Science Behind Good Social Media Hooks 100+ Examples
We’ve all been there: thumb hovering over the “scroll down” button, mindlessly zoning out in the endless social media feed. Suddenly, a post grabs your attention. Maybe it’s a hilarious
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How to Leverage TikTok for Business Marketing in 2024
If you ever wonder what the cool kids are up to these days, just scroll through TikTok. Just be warned, you might emerge hours later with a newfound appreciation for
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Vanity Metrics: Definition & Examples for Marketing in 2024
Imagine scrolling through your social media and seeing a surge in likes and followers. Feels fantastic, right? But hold on. Are these numbers truly indicative of success, or are they
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10 Ways to Increase YouTube Engagement Rate
Did you know the average viewer engagement rate on YouTube is only around 3-57%? Yikes! That means that for every 100 viewers, only a handful like, comment, or subscribe. But
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An Ultimate Guide to Social Media Sentiment Analysis in 2024
So, you’re tracking sales and conversions – that’s great! But did you know understanding how customers feel about your brand is just as important? Here’s where social media sentiment analysis