Recently, LinkedIn has become the second most popular platform among B2B business marketers because of its intensive growth features and immense networking opportunities.

Alongside being a platform for individual networking, there is no doubt that LinkedIn can be a source of substantial profit for businesses if used with the right marketing strategies.

But what are the right strategies to pull off an empowering LinkedIn brand identity?

This guide has covered all the essentials, from an effective LinkedIn management tool to best practices and tips for using LinkedIn for business.

Short Summary

• Creating a LinkedIn business page for your company is the foremost step in using LinkedIn for a business page.
• Optimize your profile by adding a professional logo, cover image, and relevant hashtags to improve your visibility and authenticity.
• Develop your LinkedIn marketing strategy by analyzing competitors and scheduling your content regularly.
• Craft your content strategy according to your target audience to boost engagement.
• Use relevant hashtags to make your post appear in the audience’s feed.
• Frequently track your performance using the LinkedIn analytics tools to improve your content.
• Use tools like Social Champ to manage your LinkedIn content, track performance, and enhance your LinkedIn strategy.

How to Use LinkedIn for Business

The following are the steps to implement to kickstart establishing a LinkedIn identity for your business.

Step 1: Create a LinkedIn Business Page

To use the LinkedIn for Business page, the first and foremost step is to create an individual account to administer your business page.

After signing up and creating an account, you can make a business page for your company.

1. Click on the ‘Work’ icon at the top right of your browser.

   

2. Scroll down to the bottom of the menu that pops up.
3. Select the option to ‘Create a Company Page.’
4. Next, as illustrated in the example, you can select the type of page you want to create.

   

• Small Business Page: If you own a small company with fewer than 200 employees, select this option.
• Medium to Large Business: If you own a large business with more than 200 employees, this category is ideal for creating a page within.
• Showcase pages: These pages are defined as sub-pages that appear on an existing page.
  Showcase pages create separate divisions in the business; each division has its showcase page.
  All the showcase pages link to the main company page.
• Educational Institution: As the name suggests, this type of page is for those who own an organization or service offering education to people.

5. After selecting the type of page, start filling in the details. Make sure to include a professional and powerful logo and tagline, as they will serve as your company’s first impression.
6. When you are done, click on the ‘Create Page’ option.

And boom, your company page is ready to roll!

Step 2: Optimize Your Profile to Grow Reach

Once you have completed the basics, the next step is to invest in curating fine details about your company to attract the attention of the audience and increase your following.

1. 1. Open your LinkedIn for Business page, scroll down, and click the ‘Edit Page’ option.

1. 1. In this additional information area, fill out all the necessary details about your business. This will help your profile get 30% more views compared to incomplete profiles.

      

1. Add keywords that resonate with the LinkedIn algorithm and narrate the best story about you. This will help people know more about what you do and how you can help them.
2. Add up to 3 hashtags within your page to follow. These hashtags will lead you to all the posts with these hashtags on your page, and you will be able to like, comment, and share all the posts right away.

   

3. Add a branded cover image about your latest product launch or your best service. The ideal option is to keep it brand-relevant and straightforward.
4. Lastly, add a call to action with a custom button. ‘Visit Website’ is the default option. You can change it anytime according to the scenarios. For example, the ‘Register’ and ‘Sign-up’ options can be chosen if you have an event coming up and want people to sign up for it.

These details will leave a credible impression on the audience viewing your profile.

Hence, the more professional-looking and on-point your page is, the more people will be attracted to it, increasing the number of your followers.

Step 3: Execute a LinkedIn Marketing Strategy

Yes, you need a LinkedIn marketing strategy to keep your LinkedIn presence alive with content that resonates with the audience.

Mind you, LinkedIn company pages are made and then shelved inside just because the marketers do not plan it diligently.

Hence, to keep you going with an ideal strategy, here are a few points you must imply within your LinkedIn marketing plan.

1. Ask yourself why you are here.
2. What will be your crucial activity on this page? It can be anything from lead generation, networking, recruiting talent, or simply sharing super nerdy and educational content that you can not execute on entertainment social platforms such as Instagram and TikTok.
3. What are your competitors doing? Evaluate their LinkedIn presence and assess your capabilities to give them a tough time.
4. What are you going to add to the posting calendar? Next, create a posting schedule. You may analyze the best time to post on LinkedIn to maximize audience engagement.
5. How will you be engaging with the content of other creators?
6. How will you use LinkedIn groups for business?
7. What will be your key performance indicators (KPIs)?

You may add further points according to your goals and business requirements.

However, using Social Champ for LinkedIn is an ideal solution for creating and executing a powerful LinkedIn business marketing strategy.

Using a social media calendar, you can create, post, and schedule content on LinkedIn, view all the scheduled posts in a single glance, analyze your performance, generate reports through the analytics feature, and do much more with this tool.

Related Article: Schedule LinkedIn Posts in 2024: Essential Tools, Advantages, and Detailed Comparisons

How to Craft a Fitting LinkedIn Strategy for Businesses

On LinkedIn, with a rising number of 230 million users in the US alone, you will witness a pool of like-minded people talking about similar narratives as yours.

Hence, to stand out, you need to form a LinkedIn Marketing strategy for your business after evaluating all the related aspects.

Here is a list of steps to help you execute an efficient LinkedIn lead generation strategy.

1. Define Your Goals

   Well, this suggestion is by far the most common and essential.

   No matter what business you own, LinkedIn for business owners only brings success when there is a way to follow.

   Know the goals and objectives, find the purpose of your efforts, set outcomes, and critically list the aims you want to achieve through a LinkedIn page for business.

   Once you have aligned your goals, you can begin the execution process with less chaos and a mix of ideas.

2. Figure Out Who to Target

   As soon as you have set up a LinkedIn page, you will usually be eager to connect with everyone and offer suggestions to increase your following and attract the maximum audience.

   However, this practice does not work in the long run.

   It would be best if you evaluated who is your target audience and what they are looking for

   This will help you craft a LinkedIn for a business content strategy that will resonate better with your target audience, leading to better engagement and profitability outcomes.

3. Post Content According to Your Audience

   Once you have figured out your LinkedIn page’s targeted audience, the next step is to form a content strategy.

   Keep it simple, creative, engaging, and relatable to the audience.

   A reliable tip is to create a content calendar that syncs all the posts within a single dashboard.

   This will save you from last-minute content creation efforts and allow you to maintain your feed diligently.

4. Learn About the LinkedIn Algorithm

   Every social media platform works on an algorithm and yields results accordingly.

   This includes visibility of the posts, engagement metrics, the best time to post on LinkedIn, etc.

   Hence, it is ideal to learn in-depth about how the LinkedIn algorithm works so that you can craft your LinkedIn strategies accordingly.

5. Use LinkedIn Hashtags

   Hashtags play a significant role in LinkedIn for business as they categorize your posts and allocate them in search results.

   Hence, your posts will reach a wide audience who have used similar hashtags.

   Hack: Check out the most frequently used/trending hashtags and use them in captions to increase your page’s visibility.

6. Measure Performance

   You will never succeed until you plan to monitor and analyze your performance critically.

   Hence, introduce proper key performance indicators for your LinkedIn performance.

   Monitor the social media metrics diligently by checking the analytics occasionally.

   An easy way to measure your performance is to integrate a LinkedIn analytics tool.

   This tool will provide you with proper insight into your performance and generate shareable reports for team collaboration.

7. Tweak Your Strategy According to the Results

   After you have completed the performance analysis, tweak your LinkedIn marketing strategy accordingly.

   Identify areas for improvement and implement effective measures to improve the results.

5 Benefits of Using LinkedIn for Business

Using LinkedIn for business brings numerous benefits that must be added to your goals and aims of using the platform.

To give you a clearer image, here are the five most useful benefits of LinkedIn described ahead.

1. LinkedIn Advertising

   Around 48% of B2B and B2C marketers consider LinkedIn the most important social media platform.

   LinkedIn offers various ad formats, including sponsored posts, sponsored messages to any specific user’s inbox, photo carousel ads, customized ads with detailed information about a user, and sponsored job ad listings.

   Choosing any of these options can be highly successful because every four out of five LinkedIn for business users possess the power to influence a business’s purchase decisions.

   Using Social Champ, you can direct and execute ads on LinkedIn, analyze the results, and tweak the marketing and content strategies accordingly to generate better profits.

2. Recruiting & Hiring

   With more than 1 billion people using LinkedIn every day to seek jobs, the platform is ideally suited for recruiting and hiring worthy talent.

   You can post a free ad listing that will also appear on your company page.

   In addition, LinkedIn offers a dedicated Recruiter Premium Account that can be used to execute a standard recruitment process worldwide.

   If you have a small business, you can also use a lite version specially designed for that entity.

3. Networking & Socializing

   Want to create a community of people with similar occupational interests?

   LinkedIn is, so far, the best platform for this.

   LinkedIn conversations can bring great business opportunities simply through a few small talks.

   Utilize LinkedIn groups for business if you want to build a credible identity as a business owner or marketer.

   They are private groups for conversations where you can post and converse about any topic you want.

   The good part is that it will not appear on your main profile and will only stay within the group.

   

   You can find groups under the Work icon at the top right of the LinkedIn dashboard.

4. Targeting Relevant Audience

   LinkedIn can help you generate effective leads by implementing the best techniques to target a relevant audience.

   Evaluate who your targeted audience is and then craft a marketing strategy accordingly.

   Using LinkedIn for business can help your brand grow immensely, considering the fact that audiences exposed to branding on LinkedIn are 6x more likely to convert.

   Hence, utilize the platform to its maximum capacity and keep building your brand with righteous efforts.

5. Creating a Brand Identity

   LinkedIn is regarded as a credible platform for businesses.

   Thus, the more you make your LinkedIn page for business appear professional, the more your network’s audience will support it.

   Hence, put in the best effort in LinkedIn lead generation, reap the benefits, and create an empowering brand identity for your business.

5 LinkedIn Best Practices for Business

Do not let your efforts go in vain by executing random strategies.

LinkedIn is an efficient yet complex platform that only yields results when used in the best possible way.

Hence, check out these five best practices that can help you use LinkedIn for business in the best possible manner.

1. Share Company Updates & News

   

   Keep your LinkedIn page for business updated.

   Post frequently about the latest developments in your product or upcoming launches.

   Talk less about the generic ideas and more about the company so that your audience gets to know you better.

2. Connect With Relevant Leads

   Do not connect with every other profile you find within the platform.

   Abrupt followers will be of no use until they have a similar interest as your business.

   Hence, connect with relevant leads. For example, if you are a social media manager, connect with people who are more well-versed in this field of work and talk about it.

3. Keep a Consistent Brand Image

   Professionalism comes with a consistent approach.

   Make sure your digital appearance gives a decent impression to the audience.

   The tone of your posts matters in this regard. Keep it neutral, formal, and lighthearted.

   Do not switch patterns. For example, you cannot post memes and educational content at the same time.

   Maintain a sync between the content types and trends on your business page.

4. Improve Your SEO Visibility

   SEO plays a great role in improving the visibility of business posts on LinkedIn and making them evident to the right audience.

   Thus, learn about LinkedIn’s SEO practices and ensure their implementation.

   Integrate frequently used keywords and hashtags to create SEO-friendly content.

5. Customize CTAs

   

   Do not use redundant phrases as CTAs.

   Reading similar messages will bore the audience and reduce their interest in your product.

   Instead, try to be unique and engaging.

   Customize the CTA for each post. For example, if it is an educational post, lead the audience to your blog.

3 LinkedIn Marketing Tools to Use in 2024

Here is a list of LinkedIn marketing tools that can prove to be a plus point to your LinkedIn marketing strategy.

1. Social Champ

   

   Social Champ allows users to manage multiple LinkedIn accounts simultaneously.

   You can create posts, publish, analyze, and automate scheduling to LinkedIn within a single dashboard.

   The tool also provides a hashtag manager, offering industry-specific hashtags that perfectly align with your content.

   Moreover, Social Champ enables users to improve their LinkedIn marketing strategy by monitoring actionable insights.

   You can evaluate your performance by monitoring analytics and generating results to find out areas of improvement.

   If your LinkedIn for business marketing strategy includes visual content, Social Champ is for the win.

   You can make your visuals aesthetically appealing using integrations and libraries from the LinkedIn scheduling tool.

   CTA
   All In One Solution for Your LinkedIn Management!
   Grow your LinkedIn business with Social Champ. Plan, create, edit, and schedule your LinkedIn posts, track your performance, and analyze competitors and more at one place!

2. LinkedIn Small Business

   

   LinkedIn small businesses support e-commerce and B2B marketing to another level by providing separate services for small businesses.

   The LinkedIn Small Business tool provides users with a complete guide on revamping their LinkedIn identity using the right resources, tips, and techniques.

   It helps businesses discover potential providers or become providers to grow their business significantly.

   Hence, if your business is a small entity, this must be your go-to LinkedIn savior.

3. LinkedIn Sales Navigator

   

   LinkedIn Sales Navigator helps users connect with the right people and improve connection-based selling practices.

   This tool empowers the sellers by motivating them to master virtual selling.

   It also strengthens customer relationships by using LinkedIn’s network to multi-thread across the organization.

   Hence, this tool is an excellent platform for service providers willing to market their products to wider audiences.

Related Article: 20 Reliable LinkedIn Tools to Elevate Your Professional Presence in 2024

LinkedIn for Business – A Winning Idea

No matter what business you own or what your go-to platform has been until now,

This is the time to give some of your attention to LinkedIn for business and utilize its empowering features to strengthen your company.

Integrate Social Champ within your LinkedIn profile, manage all your activities through a single dashboard, monitor analytics, generate reports, use hashtags, and stand out among your competitors with a power-packed LinkedIn presence, inspiring a more comprehensive set of audience.

Frequently Asked Questions