Growing a business is often more challenging than establishing one. Once the ball starts rolling, it becomes difficult to sustain the momentum and see improvements month-over-month and year-over-year.
In order to break through such plateaus, businesses need to leverage growth hacking tactics to increase market share and attract a steady stream of high-ticket customers.
Growth hacking combines digital marketing, lead/demand generation, and conversion rate optimization tactics that combine together to deliver exceptional growth for the business. However, since there are too many tactics on the list, and you need to discover the ones that work for your niche.
We are pleased to have Jonathan Aufray, Co-founder and CEO of Growth Hackers, who would discuss these ideas.
For more than six years, Jonathan has inspired business owners and digital marketing professionals to try out new inbound marketing and growth hacking ideas to see sustainable growth over the years.
In this edition of #ChampsTalk, Jonathan will discuss how businesses could use growth hacking tactics to see growth and brand traction.
We are Live 📢 on #ChampsTalk – Chat Session with @jonathan_aufray | CEO and co-founder of Growth Hackers
The Topic👉Difference Between Marketing and Growth Hacking
Join us to get expert insights on #GrowthHacking 🤩 pic.twitter.com/mPiyUXebaH
— Social Champ (@SocialChampSays) June 9, 2021
Hi to the Social Champ team.
Thanks for having me here today.
I will try to answer all your questions the best I can.
Shall we start?#GrowthHacking #Marketing #ChampsTalk— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Yeah, let's start🙂
— Social Champ (@SocialChampSays) June 9, 2021
Is growth hacking a do or die match?@SocialChampSays
— Hassam Mustafa (@thehassam_) June 9, 2021
I don't think it is a do or die match.
It's rather a process of testing, learning, optimizing and iterating.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
First of all we would like to thank Jonathan Aufray for being with us today😇
Let start with the first one: How would you define #GrowthHacking? #ChampsTalk pic.twitter.com/EuCf1YLXij
— Social Champ (@SocialChampSays) June 9, 2021
It's a pleasure to be here with you. Let me answer your 1st question: how would I define growth hacking?
A lot of people think growth hacking are just cheap tactics that can bring thousands of users easily.
They couldn’t be more wrong…
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Growth hacking is a process rather than a set of tools and tactics.
The growth hacking methodology uses the AARRR framework:
1. Acquisition
2. Activation
3. Retention
4. Revenue
5. ReferralHere’s an image to help you understand what I mean. #ChampsTalk pic.twitter.com/ZXKjbenR39
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Oh! This is good. Thanks for the share.
— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) June 9, 2021
If you need more information, I also suggest you check the https://t.co/MmVOT44pFc for more… #ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q2. How would you differentiate between growth hacking and marketing? #ChampsTalk pic.twitter.com/PLbN4rZJk2
— Social Champ (@SocialChampSays) June 9, 2021
Marketing is only 1 aspect of growth hacking. #ChampsTalk
Growth hacking is a mix between marketing, data analytics & product development. The goal of growth hacking isn’t just to market a product but to use the feedback you gather to improve your product & make it user-centric.— Jonathan Aufray (@jonathan_aufray) June 9, 2021
This visual is self-explanatory and might help you understand more what I am talking about.
Hope that helps.#ChampsTalk #GrowthHacking #ProductDevelopment #Marketing #Analytics pic.twitter.com/MXCDq1y9sM
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q3. What are different objectives which can we achieve through growth hacking? #ChampsTalk pic.twitter.com/EYCXmkRwI8
— Social Champ (@SocialChampSays) June 9, 2021
Growing your business by understanding what your target audience is searching for.
You will find out the problems they face, the solutions they’re looking for, the content that resonates with them & most importantly what works & what doesn’t work to move the needle.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
As mentioned before, the goal is to grow your #business by making your product more user-centric and keep improving #customerexperience.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q4. What are different strategies or tactics which are used in growth hacking? #ChampsTalk pic.twitter.com/KPQn19AyZA
— Social Champ (@SocialChampSays) June 9, 2021
And… How one can leverage #influencer #marketing and brand advocacy as a part of Growth Hacking? #ChampsTalk
— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) June 9, 2021
Influencer marketing can be powerful when done properly even if you're on a limited budget.
What I recommend is to start with micro influencers (Influencers with a small community but a highly engaged one)
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
💯 I also second this…#ChampsTalk
— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) June 9, 2021
Create a specific link for each influencer you work with (Either a UTM tag or through a url shortener) so you can track which influencer brings the most bang for your buck.#ChampsTalk #InfluencerMarketing
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
About brand advocacy, you want to create a referral marketing program where you entice your happy users to invite their friends or contacts.
How?
For instance, by creating a 2-way referral program (i.e. DropBox or Uber).#ChampsTalk
Here are a examples https://t.co/a7WEs15wmz— Jonathan Aufray (@jonathan_aufray) June 9, 2021
That's awesome! 😮 Thanks for the share.#ChampsTalk
— Mustaasam Saleem 🇵🇰🇩🇪🇵🇹🇳🇱🇧🇪🇫🇷🇹🇭🇬🇷 (@MustaasamSaleem) June 9, 2021
Q5. What is a growth funnel? What are different metrics associated with it? #ChampsTalk pic.twitter.com/VmDQ3nsfsW
— Social Champ (@SocialChampSays) June 9, 2021
A growth funnel is divided in 3 main stages:
Stage 1
Top of the funnel = brand awareness.
Metrics associated:
– Reach
– Impressions
– Visitors
– CPC (Cost per Click)
– Search impression share
…#ChampsTalk— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Stage 2
Middle of the funnel = lead generation and user acquisition.
Metrics associated:
– CPA (Cost per Acquisition)
– Number of leads
– CPL (Cost per Lead)
– New email signups,
– Number of people contacting you
– Phone calls
– WhatsApp messages— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Stage 3
Bottom of the funnel = conversion optimization, revenue growth and referral marketing (Brand advocacy).
Metrics associated:
– Number of sales
– Conversion rate
– CLV (Customer Lifetime Value)
– RoaS (Return on ad Spend)
– ROI (Return on Investment)
…#ChampsTalk— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Here’s an image showing you a common growth funnel:#GrowthHacking #SalesFunnel #ChampsTalk pic.twitter.com/phk8SQ9J5F
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
The goal is to bring people into your funnel with broad content.
Then, once people have engaged with your content, website and/or app, you want to retarget them with product-focused on brand-focused content.
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
After that, you want to retain those users and make them delighted so they will refer your business to others.
Here’s more info to create a high-converting sales funnel: https://t.co/deiYjLRaBh #ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Excellent breakdown.
— Marty Agather (Cerulean Skies) (@magather) June 9, 2021
Thank you Marty.
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q6. How does creating an urgency or FOMO complement growth hacking? #ChampsTalk pic.twitter.com/61GzwmGTv5
— Social Champ (@SocialChampSays) June 9, 2021
Creating urgency, scarcity or FOMO (Fear of Missing Out) can be powerful to entice your prospects to purchase from you.
However, you don’t want to do it too much and you want to do it ethically.
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
I see too many marketers creating a fake sense of urgency every other day to push people to buy. I am not fond of this.
Instead, there are honest ways to do this such as:
– If your products will be out of stock shortly
– If your products are going to be expired soon#ChampsTalk— Jonathan Aufray (@jonathan_aufray) June 9, 2021
…
Seasonal offers such as:
– Christmas
– Valentine’s day
– Spring break
– Anniversaries
– Pre orders
– …#ChampsTalkYou may be interested in this blog post about using scarcity marketing ethically https://t.co/JEHUDTvURL
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q7. Do you think that the virality trend can be termed growth hacking? #ChampsTalk pic.twitter.com/j1g58mLuQy
— Social Champ (@SocialChampSays) June 9, 2021
Growth hacking and virality are different but they can be part of the same thing.
What do I mean?
You can become viral by using growth hacking but you don't actually need growth hacking to become viral.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
On the other hand, you can use a growth hacking approach to grow your business and improve your product but without becoming viral.
So, growth hacking can bring virality but often you don't want to become viral, what you want to do is growing steadily & sustainably.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q8. Do you have any valuable tips for a budding growth hacker? #ChampsTalk pic.twitter.com/JMzCZy1DdY
— Social Champ (@SocialChampSays) June 9, 2021
I believe the best way to learn (growth hacking) is actually by doing.
I suggest anyone who want to really learn growth hacking to start by:
1. Find what you're passionate about
2. Build a website around that with a CMS:
– WordPress
– Shopify
– SquareSpace
– Wix#ChampsTalk— Jonathan Aufray (@jonathan_aufray) June 9, 2021
… there are many good free tutorials on YouTube
3. Focus on the problem you solve and start creating user/buyer personas.
4. Then, find competitors in your industry and learn from them. Don't blindly copy them. Get inspired and do something better.
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
5. After that, drive qualified & targeted traffic to your website
6. Learn what works and what doesn’t
7. Start building a community & engage with your followers & visitors to gather data & feedback.
8. Optimize your strategies.
9. Repeat the process.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Q9. Lastly, who do you think we should invite next for our chat session? #ChampsTalk pic.twitter.com/myguD4CqdX
— Social Champ (@SocialChampSays) June 9, 2021
There are so many people you could invite for your next session.
Someone who really inspires me is Simon Sinek (@simonsinek).
I believe he will bring great knowledge to your audience.
Very inspirational and one of the only persons I really follow.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Thanks @jonathan_aufray for the recommendation🙏
Hi @simonsinek we would love to have you on our chat session #ChampsTalk, let's get connected🙂
— Social Champ (@SocialChampSays) June 9, 2021
@jonathan_aufray What are the goals I can set for growth hacking campaigns?@SocialChampSays#ChampsTalk
— Zafar Iqbal (@z1f1r) June 9, 2021
It really depends on your #business's goals. Do you want to boost your brand awareness, gain traffic, get users, generate leads, make sales, get funding, etc.
Once you know your business' objective, you can define the right metrics/KPIs that you want to track.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
Thank you. Any suggestions for a goal-setting model or methodology?#ChampsTalk
— Zafar Iqbal (@z1f1r) June 9, 2021
Think about your vision.
What do you want to achieve?
How do you want to achieve it?
…
and most importantly
…
Why do you want to achieve it?
What is your why?https://t.co/uUdev60r6h#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
How is a growth hacker different from a digital marketer? @SocialChampSays @jonathan_aufray #ChampsTalk
— Fahad Ahmed (@Fahad_Ahmed94) June 9, 2021
A digital marketer mostly thinks about digital marketing channels and metrics without thinking so much about product.
This is usually the product department that handles product development.
A growth hackers is bridging the gap between digital marketing and product#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
How?
A growth hacker wants to grow the acquisition channels but also grow/improve the product thanks to the data/feedback he/she gathered.#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
What are the famous pirate metrics, and why/how are they associated with growth hacking? @SocialChampSays @jonathan_aufray #ChampsTalk
— Fahad Ahmed (@Fahad_Ahmed94) June 9, 2021
The famous pirate metrics are what I mentioned in one of my previous tweets: AARRR (Acquisition – Activation – Retention – Revenue – Referral)#ChampsTalk pic.twitter.com/lQkGRgOyX7
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
What tools do you recommend for Growth hacking?@jonathan_aufray @SocialChampSays #ChampsTalk
— Syed Hamza (@kepler31b) June 9, 2021
There are literally hundreds of tools for #growthhacking. What you need is to find tools that automate your processes and make you more productive. Here's a list of growth hacking tools that might help you: https://t.co/KpAFrydJDK#ChampsTalk
— Jonathan Aufray (@jonathan_aufray) June 9, 2021
And that's it for today folks, we would like to thank you @jonathan_aufray for your knowledgeable insights on Difference Between Marketing and Growth Hacking🙏
We loved having you and hope that the audience enjoyed today’s session of #ChampsTalk😇 pic.twitter.com/eUqDMQvOfa
— Social Champ (@SocialChampSays) June 9, 2021
Thank you, Jonathan, for your great insights. We hope our readers now have some ideas that they can try to implement for their business.
Now it’s the readers’ turn – Do mention your favorite mentor you want to be featured in the next episode of ChampsTalk.
