Isn’t it terrifying to think that even with a flawless plan to make it big, losing followers suddenly can shatter your dreams of becoming an Instagram star?
Look at @jacobsartorius who saw a shiny night for a long time as a popular social media celebrity but became irrelevant as soon as he broke up with @milliebobbybrown.
Many people feel that personal issues don’t intersect with professional ones, but that’s not always the case on social media. Anything can bring your fame to death; you just can’t predict when you may lose all those followers you worked so hard to build.
Considering this, Influencers and businesses must manage Instagram followers to maintain their position on the platform. While a social media management tool can certainly help, the first step is learning how to develop strategies that keep your followers engaged and loyal.
Let’s explore some ways to manage Instagram followers more effectively!
Post Engaging Content Regularly
Whether you’re just starting out or you’re a seasoned influencer with millions of followers, you need solid content to thrive. Instagram’s algorithm is tough to please; it demands that you stay active and consistently publish high-quality content. Even taking a week off from posting can lead to a significant dip in your engagement—and on Instagram, engagement is everything.
Check out this video by @desiperkins. While she has over 4 million followers on Instagram, she doesn’t stop posting good content on the platform so her followers stay engaged.Respond to Your Followers Promptly
If you want your followers to like you, you need to be approachable and friendly. Staying humble and responsive pays off in the long run. When someone comments on your posts, make an effort to respond quickly. You might not think a simple reply to a compliment is necessary, but even a quick “thank you” can leave a big impression on your followers—so why not give it a shot?
Pin Comments
Your loyal followers would really appreciate being noticed by you, and one way to do that is by pinning their comments on your posts. Imagine if someone with millions of followers on Instagram pinned YOUR comment—wouldn’t that make you feel special? I bet it would make your day!
Make this a practice even if you don’t have a 100k followers on your Instagram yet. The best part is it doesn’t cost you anything. This simple practice can manage Instagram followers for free, so cherish the little kingdom you are building, as well as the people you meet along the way will do the same for you.
Manage Spam and Trolls
Spammers and trolls are the worst nightmare for influencers. It’s a given that not everyone will like you, especially when you’re in the public eye. People are bound to have their opinions. However, some Instagram users cross the fine line and go way beyond just giving feedback—they troll. These trolls post really mean comments that not only bring negativity to your page but might also lead other followers to drop off. The best way to deal with them is to delete the spam and trolling comments as soon as possible.
Track Your Followers Growth
Checking your Instagram analytics is crucial for growth. When you learn how to manage Instagram accounts, you’ll realize just how crucial it is to monitor how your follower count changes. There are effective methods to do this. If you’re an experienced influencer, you might stick with the built-in Instagram Insights. Otherwise, you could use an Instagram scheduler to help you keep track of your followers. If you do that, you will know how to manage Instagram followers app at the back of your hand.
Create Highlights
As you journey to become an Instagram sensation, more people will join in. But just because they’re a bit late to the party doesn’t mean they should miss out on all the good stuff—that just wouldn’t be fair!
Instagram lets you create highlights on your profile so you can keep your stories up on your feed permanently. This means even if someone starts following you after you’ve become a hot shot, they can still check out your stories from way back. Of course, you can always delete the ones you don’t want anymore, but keeping some highlights is a great idea.
Decide Who to Follow
You don’t owe anyone a follow back— Period!
When you’re just starting out on Instagram, you’ll meet plenty of others in the same boat who might ask for a follow-back. But here’s a tip: don’t feel pressured to follow everyone. Stick to following only the people and accounts that truly resonate with you. Remember, the accounts you follow will pop up in your feed a lot more than you might expect, and it can get overwhelming—so much so that you might just end up unfollowing them. It’s smarter to be selective from the start and really understand the followers and following on Instagram.
Related Article: How to Grow Instagram Organically in 2024
Manage Instagram Followers With an Instagram Business Account
Running a business is already hard enough. It consumes all your energy, and on top of that, you need to manage Instagram followers to make sure you have a significant presence on social media. Don’t worry; we have you covered!
Here are the things you need to do to make your customers commit to your brand.
Greet Customers When They Message You
As an influencer, you might not get bombarded with DMs, but as a business owner, brace yourself to respond to every customer who reaches out. We get that it’s tough to reply right away, especially with a solid following. But at the very least, you can send a quick greeting via automated messaging, and let them know you’ll get back to them soon. This approach lets you manage responses at your own pace without burning out.
Invest in Your Content
Let’s be real: it’s not always easy to come up with top-notch content on your own. Sometimes, you’ve got to team up with influencers to boost your business. Sure, it costs money, but influencer marketing has its perks. By collaborating with influencers, you tap into their followers and spice up your own feed with quality content. So don’t hesitate to invest in your content, whether it’s with your cash or your effort—it’ll definitely pay off.
Write Engaging Captions
Your captions really shape the conversation around your posts and how you connect with your followers on Instagram. And guess what? Instagram is making it even easier to craft engaging captions. The latest feature, Instagram Caption Polls, lets you throw questions out to your audience and watch them dive into the discussion. It’s a fun way to get everyone involved!
Use Chatbot
What if we asked you to always be on toes to reply to your followers, responding instantly to every single message and comment? Think you could handle that?
We don’t think so!
Many popular influencers and brands use chatbots to manage Instagram followers. If you want to keep up, it’s a good idea to set up a chatbot on your account. No one likes to sit and wait for days to get a reply to an important question, so let the bots take over. They will answer general queries and pass on more complex ones to you. This way, you can filter your messages and easily sort through them.
Answer Queries
When you share videos and photos of your products, be ready for questions from customers. Answering these questions right in the comments not only makes your brand seem more approachable but also saves everyone time. Plus, if you tackle those common queries publicly, customers won’t need to DM you as much. It means fewer messages to answer. Isn’t it a win-win for everyone?
Use Social Media Tools
You might be overwhelmed by this sudden dump of information about managing Instagram followers, but don’t worry; you don’t have to do it all by yourself. Plenty of social media tools are designed to help you grow your Instagram organically and efficiently. Take Social Champ, for example. It uses top-notch AI to automate just about everything, making your life easier. With our Champ AI Suite, you can whip up high-quality content and captions and even track your progress without lifting a finger. In this AI-driven era, what better way to lighten your load?
If you’re looking to mix up your content across different platforms, you might need a few different social media tools to get the job done. Just do a bit of digging, and you’ll quickly find the best AI tools out there to help you grow organically on Instagram, TikTok, and beyond.
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How to Get More Followers on Instagram?
Now that we’ve got a handle on managing Instagram followers, let’s shift gears and figure out how to actually get more followers. After all, there’s not much managing to do if you don’t have any followers in the first place, right? So, let’s dive into some strategies to help convince people to hit that follow button.
- First off, make sure your profile is public. If it’s private, you might get some followers out of sheer curiosity, but they’re likely not there for the long haul. They’re following just to peek at your content, not because they’re genuinely into what you’re posting.
- Post stuff that your audience will love. If you aim to build a community of fashion enthusiasts, create content that’s relatable to them.
- Keep up regular engagement with your followers. If you disappear now and then, people won’t stick around for long. Make it a point to reply to comments on your posts so everyone can see you’re active and present on your account.
- Lastly, nail down a posting schedule to keep things consistent. Instagram loves it when you’re active, and thankfully, social media management tools can really simplify things. Set up your posts for the week or even the month ahead, and you can relax knowing your consistency won’t be compromised.
In Conclusion
Getting new followers on Instagram is great, but keeping your current ones engaged is even more crucial. It’s a straightforward process if you follow some key steps and craft effective strategies. First, recognize how valuable your existing followers are. Once you do, you can think about ways to keep them around.
Remember, people follow you for a reason, so make sure you’re delivering what they’re looking for. Implementing these strategies might take a bit of time to become second nature, but once they do, you’ll likely see your follower retention improve.
We hope this guide gave you all the tea on ways to manage Instagram followers!