45+ Mind-Boggling YouTube Stats That Are Hard to Ignore in 2024

From the first ever OG video uploaded on YouTube, ‘Me at the Zoo,’ to the second most used platform in the world, YouTube has set the bar pretty high!

Remember those days when we watched cute pups and ghosts caught on camera? Of course, those were the memories we all have with the platform. But with all the changes in social media dynamics, the red platform has completely transformed itself and is now the hub for all vloggers and content creators who are turning their skills into cash.

From the old logo of YouTube to the introduction of the mighty YouTube Shorts, it is super clear that the platform has gone from incredible to exceptional, offering the best possible user experience based on recent YouTube stats.

YouTube is not JUST limited to these fancy vloggers or the cool kids creating content on the platform, but it has proved its worth for marketers, too.

With over 500 videos being uploaded to the platform every second (okay, not every second, but still, you get me), there is something for every marketer and content creator. The platform is a goldmine for marketers, offering incredible opportunities.

Here is a long list of YouTube stats that I am sure can make your eyes pop, and you may think to optimize your dead YouTube channels.

Psst.. if you are thinking of elevating your marketing strategies, try using a YouTube scheduler that can save you time and help you maintain a consistent presence on the platform.

YouTube Stats – Usage

YouTube has seamlessly immersed itself as part of our daily lives, an indispensable social media platform that caters to all types of audiences. It is a platform where we go for quick lessons, funny cat videos, live game streamings, and much more!

Like imagine that every day, users watch one billion hours of videos, which is enough to understand the significance of this platform in every way possible.

Let’s not forget YouTube algorithm is pretty easy to crack as compared to the others, so now you know what to do! Have a look at the YouTube stats usage.

1. YouTube has a total of 2.70 billion active users worldwide.
2. The platform is more popular among people aged 15-35.
3. The average time spent on YouTube is 19 minutes per day.

   

4. Over 500 hours of videos are uploaded every minute on YouTube.
5. India is the country with the most YouTube users (462 million).
6. YouTube ranked as the 2nd most popular platform in 2023
7. “Baby Shark” is the most viewed video on YouTube, with 13.3 billion global views.
8. The platform has over 51 Million channels registered.
9. YouTube saw a reach of around 81 percent in the US.
10. The United Arab Emirates has the highest YouTube penetration of about 98 percent as of the year 2023.

Related Article: YouTube Live Streaming: Unveiling the Power of Real-Time Connection in 2024

YouTube Demographic Stats

YouTube can hook every user, catering to all ages and interests!

Whether you are a teen trendsetter, a millennial, or a seasoned expert, YouTube is your go-to spot. Half of the platform’s viewers are under 34, bringing that youthful energy.

So, let’s have a look at the top YouTube stats related to demographics.

1. 11. Around 54.5 percent of YouTube users are male.
   12. Around 45.6 percent of the total YouTube users are female.

       

   13. The United States has the second-highest number of YouTube viewers, which sits around 239 million.
   14. Almost 12.2 percent of YouTube’s global audience was composed of male users aged between 25 and 34 years and around nine percent of female users of the same age.
   15. YouTube is the Netherlands’ most famous social media platform, having roughly 3.5 million users.
   16. Around 11.9% of the global audience consists of a male between the ages of 25 and 34.
   17. 8.8% of the global audience consists of females between the ages of 25 and 34.
   18. YouTube has launched the local version of the platform in more than 100 countries.
   19. Brazil has the third-highest number of users, with 144 million users.
   20.  Around 56.66% of YouTube’s audience are Millennial or Gen Z.

YouTube Engagement Statistics

YouTube isn’t just about views; but about engagement as well!

Do you know, YouTube gets over 10 million comments and 4 million likes each day?

Your YouTube engagement rate is a big deal for two simple reasons. First off, it shows if people are actually enjoying your content or not. If they are liking, commenting, and bringing in all that good stuff, it means they are enjoying the show.

Secondly, for brands, the engagement rate actually predicts the campaign results and helps them amplify or tone down their YouTube marketing strategy. So, whether you are a creator or running a brand channel, your engagement rates play a vital role. Here are all YouTube stats related to engagement you need to know.

21. Among the social platforms, 95% of US teens used YouTube.
22. YouTube Challenges and YouTube Shorts were the most popular trends in 2023.
23. BTS and Pewdiepie were the most searched terms on YouTube in 2023.
24. YouTube Shorts has an average of 70 billion daily views in 2023
25. YouTube has surpassed over 80 million music and premium subscribers till yet.

    

26. 694000 hours of YouTube videos are streamed by users each minute.
27. 85% of Gen-Z posted video content online through YouTube.
28. Users spend around 24 hours each month on the app.
29. There are over 114 million YouTube channels created on YouTube as of 2023.
30. “Despacito” by Luis Fonsi is the most-liked video on YouTube, with over 51 million likes.

Featured Article: What to Post on LinkedIn: 15 Engaging Ideas

YouTube Ads Insights

YouTube ads are a big deal. Over 70% of viewers buy from brands they find on YouTube, and a billion hours of ads are watched every day. Skippable ads? People choose to watch them. It’s not just advertising; it’s creating a memorable brand experience. If you are not into YouTube ads, you might be missing out on a digital goldmine!

31. As of 2023, Viewers are 4x more likely to use YouTube versus other platforms to find information about a brand, product, or service,
32. YouTube’s worldwide advertising revenues rose up to 4.4%, summing to the total of  7.6 billion in the second quarter of 2023.
33. Warner Music @ YouTube was ranked first as the most popular YouTube partner channel in the United States, with around 132 million unique viewers in 2023

    

34. Advertisers can reach up to 2.527 billion users with ads as of 2023
35. The average successful conversion rate of YouTube ads is 12%
36. Videos that are filmed in portrait mode can increase conversion rates.
37. An average YouTuber earns around $0.18 per view.
38. YouTube ads are among the top 7 channels where users discover more products.
39. Netflix ‘Wednesday’ earned the title of most popular video ad on YouTube Cannes Ad leaderboard.
40. YouTube TV grew by 48% between October 2022 to October 2023

YouTube Business Statistics

YouTube is not just a content hub but a business powerhouse. With more than 2 million logged-in monthly advertisers, it’s a marketplace buzzing with activity.

Over 90% of viewers say they have discovered new brands or products on YouTube, making it a prime spot for business exposure. The platform doesn’t just attract eyeballs; it converts them into customers.

So, if you are still not leveraging YouTube for your business, you might be missing out on a sea of opportunities. Have a look at the top YouTube stats related to the business in 2023.

41. Around 92% of people will use YouTube as the video streaming platform to gather information in 2023.
42. Over 54% of marketers use YouTube in their marketing strategy.
43. 2x users say that they are more likely to buy a product they saw on YouTube.

    

44. The United States generated the most YouTube in-app purchase revenues, with over 35.3 million U.S. dollars.
45. YouTube’s top earner is Mr. Beast, earning approximately 82 million U.S. dollars.
46. T series is the most viewed YouTube channel with respect to monthly views in 2023
47. Music videos are one of the most viewed YouTube video content in 2023
48. YouTube Rewind 2018 – Everyone Control Rewinds is the most disliked video on YouTube.
49. Baby Shark Dance by Pinkfong Kids is the most popular video, with around 13.3 million views as of September 2023.
50. Around 70% of users say that YouTube has made them more aware of the new brands.

Top Most Subscribed Channels & Brands on YouTube 2023

YouTube is the ultimate stage for top brands to shine. With giants like Nike, Apple, and Amazon dominating the scene, the platform is full of experiences. These brands aren’t just showcasing their products but their idea of storytelling is the real magic.

From engaging tutorials to epic commercials, the YouTube channel is their digital runway.

1. 1. Netflix – 27.8 Million subscribers
   2. NBA – 21 Million subscribers
   3. LEGO – 16.9 Million subscribers
   4. Vogue – 13.8 Million subscribers

      

   5. Red Bull – 13.4 Million subscribers
   6. Go Pro – 11.1 Million subscribers
   7. NPR Music – 8.52 Million subscribers
   8. Pixar – 7.48 Million subscribers
   9. Disney – 5.71 Million subscribers
   10. Chanel – 2.43 Million subscribers

YouTube – Sea of Opportunities!

All at the end of the day, YouTube isn’t limited to JUST a video platform, but the platform has transitioned itself as a global phenomenon. With 2 billion monthly users worldwide, the platform has proved its worth even for marketers. So, whether you are into cute cat videos or how-to tutorials, the mighty red logo platform offers a wide range of content and it’s not just about watching,  but all about the power of hooking users for hours.

Also, the platform transforms into a lively space where content sparks conversations. It’s not merely a platform now; it’s a dynamic digital universe where creators and viewers unite, making every click more than just a view.

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