An ad set is a component within an advertising campaign on platforms like Facebook Ads and Instagram Ads. It allows advertisers to define specific targeting, budget, schedule, and bidding strategy for a group of ads.

Ad sets help to organize and manage how and to whom ads are shown. Each ad set can have multiple ads that share the same targeting and budget settings, making it easier to optimize and track performance based on different audience segments or criteria.

Example

A small business running a campaign to promote a new product line creates an ad set targeting women aged 18-34 interested in fashion. They set a daily budget of $50 and scheduled the ads to run for two weeks.

This ad set includes several ads with different images and messages but shares the same audience and budget settings.