A ‘bottom of funnel’ (BOFU) marketing strategy is focused on driving conversions and sales. This strategy is typically used at the end of the sales funnel when a potential customer is ready to buy. It is also known as the conversion stage because, at this point, the sale is made.

It is the most important stage in the marketing and sales process and is essential for businesses to get it right. The goal of a BOFU strategy is to guide the potential customer through the final steps of the purchase process and close the sale. It is important to have a strong bottom of funnel strategy in place to convert leads into customers.

Example

The bottom of the funnel includes all the case studies, customer stories, testimonials, and product pages.