Brand awareness refers to the social media metric that catches how people are aware of your brand. It is one of the most essential aspects of marketing as it is the process of creating a name, image, or identity for a product or service in the minds of consumers. Brand awareness is important because it allows businesses to build customer loyalty, create top-of-mind awareness and differentiate their products or services from competitors.

When consumers are aware of a brand, they are more likely to purchase that brand’s products or services.

Example

For example, to raise brand awareness is to participate in local events or sponsor a community team. This gets your name out there in the community and shows that you are invested in making a difference. You can also use social media to your advantage by sharing interesting content and using hashtags to reach a larger audience.