Content marketing is a term used to describe a type of marketing that focuses on creating and distributing content relevant to a target audience. Content marketing aims to attract and retain customers by providing them with relevant and valuable information. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Content marketing is an ongoing process integrated into your overall marketing strategy, focusing on creating content for your audience.

To do it right, you need to understand your audience, what they are looking for, and what type of content will resonate with them, and then start creating content. It can generate leads, build brand awareness, or drive traffic to a website.