Demand generation is creating brand awareness and demand for your brand among new markets, including your target audience. Demand generation applies to the touchpoints of a consumer as it is just the top of the funnel marketing strategy, which continues to lead generation and, finally, sales.

This marketing strategy is to cater problems of people and attract them towards your product as the finest solution in the market. Demand generation can be done through targeted ads, videos and blogs, word-of-mouth, and more. The ultimate goal is to take the users through the buyer’s journey until they become a lead.

Example

Video content is a great strategy for demand generation. Instagram, YouTube, and TikTok are the apps where people spend most of their time watching videos. Creating unique short videos generates brand awareness and stirs demand generation among people looking for solutions like yours.