Facebook retargeting is a form of online advertising that enables businesses to show ads to people who have already visited their website or interacted with their brand on Facebook. This allows businesses to deliver highly personalized advertisements to people most likely interested in their products or services. By using the information people have already shared with Facebook, businesses can create more relevant and effective ads than generic ads shown to everyone.

You can create a custom audience on Facebook based on people who have visited your website and then target your ads to that audience. This allows businesses to stay top of mind with their target audience and continue the conversation even after they leave the site. Facebook retargeting can be a very effective way to reach your target audience and increase your ROI.