Gen Z is a contracted form for Generation Z, also known as Centennials, following millennials. It refers to the generation that was born between 1997 to 2010. It is the generation that has been raised with technology and the internet. Gen Z is popularly known for its passion for the planets, sustainability, being full of minds, and the latest ideas in marketing campaigns. This generation thinks out of the box, and eventually, they are more challenging when selling products and services.

Generation Z prefers individual identity. They believe buying products and services just to fit the trend isn’t necessary. One should have an individual identity. Regarding privacy concerns, Gen Zs are more protective of their privacy. This generation is considered the essential digital natives.