Influencer marketing focuses on using key opinion leaders to drive your brand’s message to a larger audience. These key opinion leaders, or influencers, are typically people with a large following on social media, such as YouTube stars, Instagram celebrities, and bloggers. The goal of influencer marketing is to build relationships with these influencers in order to get them to share your content with their followers. This can be done in several ways, such as providing them with exclusive content, giving them early access to products, or simply paying them for their endorsement.

Influencer marketing is often associated with social media platforms like Instagram; it can really be done on any platform, including YouTube, Snapchat, Twitter, and even TikTok.

For example, Addison Rae collaborated with the Eagle brand and promoted them on her social media profile, and the ad was featured in Time Squares as well.